This document provides 9 ways for bloggers to build links to their content, including: 1. Exposing content on sites like Outbrain and StumbleUpon 2. Writing guest posts on other blogs 3. Using reverse image search to find where else images are used 4. Linking to relevant themes and plugins 5. Creating asset packages and exclusive content for other sites 6. Hosting blogging contests to engage others to link back 7. Using contact exporters to build relationships for link opportunities 8. Creating infographics to get links from sites that distribute them 9. Leveraging real-world events and causes to build community and links

1. Link Building for Bloggers
Justin Briggs
Head of SEO & Social, Big Fish

2. Link Building for Bloggers
(and those who use Wordpress)
Justin Briggs
Head of SEO & Social, Big Fish

3. Justin Briggs
Head of SEO & Social Media

4. @JustinRBriggs

5. JustinBriggs.org

6. Getting Up to Speed

7. What Is SEO?

9. Click Distribution Studies

10. SEO Basics

11. Source: http://www.seomoz.org/beginners-guide-to-seo

12. Wordpress SEO 101

13. "a fantastic piece of software, it makes your site
easily crawlable by search engines, solves
some 80-90% of SEO and is the first big step
anyone can take towards creating a popular
online business”
-Matt Cutts, Google
http://www.mattcutts.com/blog/seo-for-bloggers/

14. Wordcamp 2011
• http://bit.ly/wordcamp2011

15. Yoast’s Guide to Wordpress SEO
• http://yoast.com/articles/wordpress-seo/

16. Yoast’s Wordpress SEO Plugin
• http://yoast.com/wordpress/seo/

17. 9 Ways to Build Links as a Blogger

18. #1 Content Exposure

20. http://www.outbrain.com/

21. StumbleUpon posted content to their
Facebook and Twitter

22. #2 Guest Blog

24. Just a Stanford blog with guest There is no contact information.
posts… Fail.

25. This will give you their
email.

27. #3 Reverse Image Search

28. http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building

29. #4 Theme & Plugin Links

31. #6 Asset & Exclusive

35. #7 Blogging Contest

36. Blogging Contest
1. Make easy to enter (no link requirement).
2. Gave them email address.
3. They emailed in their post.
4. Reply with link request.

37. 85% placed the link!
Hi <Their Name>
Thanks for your entry. I will pass it on to the judges.
Would you mind please placing the following code at the top or bottom of the post to let people
know it’s an entry in the contest?
This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a>
being hosted by <a href="http://site.com">Brand</a>.
Thanks!
<Your Name>
I tested multiple
templates. This one won.

38. #8 Contact Exporter

40. #9 Infographics

41. http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
http://www.seomoz.org/blog/how-to-build-links-with-infographics

43. Real Cases Studies of Link Building

44. Make It a Sure Thing

45. http://robinade.tumblr.com/post/21055825462/third-set-of-avengers-dresses-you-can-see-the

47. Temporal Events For Causes

50. Get Community Buy In

52. Also built relationship with geek and
feminist writers. Asked if they’d help
spread the word.
(Send outreach emails.)

53. Support The Cause
(Formally and Informally)

55. Acquired more links for
GGC than Big Fish

57. Create Serendipity

58. How Bruce Campbell got me links.

59. Take Your Content Offline

64. Thanks!
Questions?