We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
3. Trends
2018
# 3
TALK TO THE MACHINE# 1
OUTSOURCED DECISIONS# 2
FROM TOUCHPOINT
TO TRUSTPOINT
Conversational / Smart speakers
Turning smart devices into personal butlers
The rise of the blockchains
4.
5. NEW YEAR
– we’re the same old humans
with the same old human needs.
9. Gartner Hype Cycle
Peak of Inflated Expectations
Plateau of Productivity
Trough of
Disillusionment
Innovation
Trigger
Slope of
Enlightenment
TIME
EXPECTATIONS
12. We believe that 2019 will be
the year of doing things better.
Matching true human needs, with
what brands can truly deliver.
META THEME
13.
14.
15. TREND NOVELTY
- obviously useful
- has broad appeal and application
- sustainable – profitable mass produced
- meshes with other trends
- has some history
vs
16. Do things better.
Together
Embrace empathy
and ethics
Design for human
centricity
# 1
BE THE
CHANGE
BE THE
CONSCIOUS
BE THE
EMPOWERER
# 2 # 3
TRENDS
THE
25. ALLBIRDS
Giving away renewable
sole formula to any other
brand that wants it
“Our goal was to innovate and show the industry
that this could be done. But if this is actually
going to take hold and have an impact, it is
critical for this to scale beyond ourselves.”
Jad Finck
Allbirds’ VP of sustainability and innovation
26. ASKING OURSELVES A FUNDAMENTAL QUESTION
What kind of
world do we
want to live in?
27. In 2019, consumers will
expect businesses to take a
stand, and to join forces for
the greater good.
WE BELIEVE
# 1
BE THE
CHANGE
28. • It means authentic commitment to the common good
• It means focus on all levels in the chain
• It will come at a cost. Make it worth (e.g. brand narrative, employer satisfaction)
• It will open you up to criticism. Organization. Q&A. Channels
# 1
BE THE
CHANGE
What does this mean to your organization?
40. In 2019, consumers will
demand virtual entities that
are ethical and fair.
WE BELIEVE
# 2
BE THE
CONSCIOUS
41. What does this mean to your organization?
• Moving forward, organizations must design for transparency
• Only store and use the data you really need
• Focus on getting the algorithms right, for everyone
• Over all – make sure to have ethics and empathy as northern stars
in all tech advancement
# 2
BE THE
CONSCIOUS
51. In 2019, consumers will ask
for solutions created on their
terms, helping them to make
better informed choices.
WE BELIEVE
# 3
BE THE
EMPOWERER
52. • Know when not to disturb. Services vs. advertising
• Be respectful of switch-off moments. Dare to create them
• Be obsessed about understanding the wants and needs of your consumer.
How can you empower her?
• Understand the customer journey
# 3
BE THE
EMPOWERER
What does this mean to your organization?
53. The amazing thing about good
design is that it looks at ambiguity
and disruption and sees fertile
ground. There is huge opportunity
when we focus on things that
humans are uniquely equipped to do
—empathy, creativity,
care, love.
- IDEO
54. Do things better.
Together
Embrace empathy
and ethics
Design for human
centricity
# 1
BE THE
CHANGE
BE THE
CONSCIOUS
BE THE
EMPOWERER
# 2 # 3
TRENDS
THE
57. Food for thought
Consequences if our organization fails to take action?
How will expectations around us transform?
Potential new partners or collaborators?
The future of our organization and brand?
TAKE THESE WITH YOU
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