In this series, we're exploring 200 cognitive errors and biases. By understanding these patterns, you'll not only improve your own decision-making but also positively influence those around you. Let's embark on this journey together towards better awareness and decision-making! "Looks aren't everything! The Aesthetic-Usability Effect Bias can lead to overlooked usability, higher costs, and even limited accessibility. Understand the pitfalls of placing visuals over functionality. TABLE OF CONTENTS 1. Understanding the Aesthetic-Usability Effect Bias (#32 of 200) Definition and Examples Furniture Design Smartphone Design Laptop Design Car Interiors Website Design 1. Negative Implications: How Aesthetic-Usability Effect Bias Can Be Harmful Reduced Focus on Usability Increased Development Costs Limited Accessibility Overemphasis on Visual Design Misleading User Expectations 4. Identifying Susceptibility: Characteristics of People Most Susceptible to the Bias Limited Experience with Design Principles High Value on Aesthetics Impulsive Decision-Makers Lack of Specific Needs or Requirements Influence by Social or Cultural Factors 4. Avoidance Techniques: Ways to Evade the Aesthetic-Usability Effect Bias Conduct User Research Focus on Simplicity Prioritize Usability Testing Use Design Systems and Standards Incorporate Accessibility Considerations 5. Bias for Benefit: Using Aesthetic-Usability Effect Bias Positively Enhancing Communication Motivating Engagement Encouraging Healthy Habits Facilitating Learning Building Trust in Products/Services

1. How the Aesthetic-
Usability Effect Bias
Shapes Our Choices
The Hidden
Power of Design
#32 OF 200 COGNITIVE BIASES

2. #32 OF 200 COGNITIVE BIASES
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY

3. T h e A e s t h e t i c - U s a b i l i t y E f f e c t b i a s
i s a c o g n i t i v e b i a s t h a t d e s c r i b e s
h o w p e o p l e t e n d t o p e r c e i v e
p r o d u c t s t h a t a r e a e s t h e t i c a l l y
p l e a s i n g a s b e i n g e a s i e r t o u s e
a n d m o r e f u n c t i o n a l t h a n p r o d u c t s
t h a t a r e l e s s v i s u a l l y a p p e a l i n g .
T h i s b i a s i s b a s e d o n t h e i d e a t h a t
p e o p l e t e n d t o j u d g e t h e u s a b i l i t y
o f a p r o d u c t b a s e d o n t h e i r o v e r a l l
i m p r e s s i o n o f i t , w h i c h c a n b e
h e a v i l y i n f l u e n c e d b y i t s v i s u a l
d e s i g n . A s a r e s u l t , p r o d u c t s t h a t
a r e a e s t h e t i c a l l y p l e a s i n g a r e
o f t e n s e e n a s b e i n g m o r e i n t u i t i v e ,
e v e n i f t h e y a r e n o t a c t u a l l y e a s i e r
t o u s e o r m o r e e f f i c i e n t .
Understanding the Aesthetic-Usability Effect Bias
U N D E R S T A N D I N G

4. #32 OF 200 COGNITIVE BIASES
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY

5. Aesthetic-Usability Effect Bias Examples

6. F U R N I T U R E
D E S I G N
P e o p l e m a y b e m o r e l i k e l y t o
c h o o s e f u r n i t u r e t h a t l o o k s s t y l i s h
a n d t r e n d y , e v e n i f i t i s
u n c o m f o r t a b l e t o u s e o r d o e s n ' t
f i t t h e i r n e e d s a s w e l l a s a m o r e
f u n c t i o n a l p i e c e o f f u r n i t u r e . T h i s
c a n l e a d t o p e o p l e m a k i n g l e s s
p r a c t i c a l c h o i c e s w h e n i t c o m e s
t o f u r n i s h i n g t h e i r h o m e s o r
o f f i c e s .
Aesthetic-Usability Effect Bias Examples

7. S M A R T P H O N E
D E S I G N
P e o p l e a r e o f t e n d r a w n t o
s m a r t p h o n e s w i t h s l e e k , m o d e r n
d e s i g n s t h a t m a k e t h e m a p p e a r
m o r e h i g h - e n d a n d s o p h i s t i c a t e d .
T h i s m a y l e a d t h e m t o c h o o s e a
p h o n e w i t h a l e s s p r a c t i c a l
d e s i g n , e v e n i f i t l a c k s c e r t a i n
f e a t u r e s o r h a s a s h o r t e r b a t t e r y
l i f e .
Aesthetic-Usability Effect Bias Examples

8. L A P T O P
D E S I G N
S i m i l a r t o s m a r t p h o n e s , p e o p l e
m a y b e m o r e l i k e l y t o c h o o s e a
l a p t o p w i t h a c o l o r f u l , e y e -
c a t c h i n g d e s i g n o v e r o n e w i t h
b e t t e r s p e c s o r p e r f o r m a n c e . T h i s
b i a s c a n l e a d t o p e o p l e c h o o s i n g
a l e s s f u n c t i o n a l l a p t o p b a s e d o n
i t s a e s t h e t i c s a l o n e .
Aesthetic-Usability Effect Bias Examples

9. C A R I N T E R I O R S
C a r b u y e r s m a y p r i o r i t i z e t h e
a e s t h e t i c s o f a c a r ' s i n t e r i o r ,
s u c h a s t h e q u a l i t y o f t h e
m a t e r i a l s u s e d , o v e r i t s s a f e t y
f e a t u r e s o r f u n c t i o n a l i t y . T h i s c a n
l e a d t o p e o p l e m a k i n g l e s s s a f e
c h o i c e s w h e n i t c o m e s t o
c h o o s i n g a c a r t o p u r c h a s e .
Aesthetic-Usability Effect Bias Examples

10. W E B S I T E D E S I G N
W e b s i t e s t h a t a r e a e s t h e t i c a l l y
p l e a s i n g m a y l e a d u s e r s t o s p e n d
m o r e t i m e o n t h e m , e v e n i f t h e y
a r e l e s s e f f i c i e n t o r f u n c t i o n a l .
T h i s c a n l e a d t o p e o p l e c h o o s i n g
t o u s e a l e s s f u n c t i o n a l w e b s i t e
b a s e d s o l e l y o n i t s d e s i g n .
Aesthetic-Usability Effect Bias Examples

11. #32 OF 200 COGNITIVE BIASES
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY

12. Aesthetic-Usability Effe
ct Bias Harmful Effects

13. R E D U C E D F O C U S
O N U S A B I L I T Y
T h e A e s t h e t i c - U s a b i l i t y E f f e c t
b i a s m a y l e a d d e s i g n e r s t o
p r i o r i t i z e v i s u a l a e s t h e t i c s o v e r
u s a b i l i t y . T h i s c a n r e s u l t i n a
p r o d u c t t h a t l o o k s g o o d b u t i s
d i f f i c u l t t o u s e , l e a d i n g t o
f r u s t r a t i o n f o r t h e u s e r .
Aesthetic-Usability Effe
ct Bias Harmful Effects

14. I N C R E A S E D
D E V E L O P M E N T
C O S T S
D e s i g n i n g f o r a e s t h e t i c a p p e a l
c a n b e t i m e - c o n s u m i n g a n d
c o s t l y , p a r t i c u l a r l y w h e n i t
i n v o l v e s c r e a t i n g c u s t o m
g r a p h i c s , a n i m a t i o n s , a n d o t h e r
v i s u a l e l e m e n t s . T h i s c a n l e a d t o
i n c r e a s e d d e v e l o p m e n t c o s t s a n d
l o n g e r p r o j e c t t i m e l i n e s .
Aesthetic-Usability Effe
ct Bias Harmful Effects

15. L I M I T E D
A C C E S S I B I L I T Y
D e s i g n i n g f o r a e s t h e t i c s c a n
s o m e t i m e s r e s u l t i n d e s i g n s t h a t
a r e n o t a c c e s s i b l e t o a l l u s e r s .
F o r e x a m p l e , c e r t a i n c o l o r
c o m b i n a t i o n s m a y b e d i f f i c u l t f o r
u s e r s w i t h v i s u a l i m p a i r m e n t s t o
d i s t i n g u i s h , o r c o m p l e x g r a p h i c s
m a y b e d i f f i c u l t f o r u s e r s w i t h
c o g n i t i v e d i s a b i l i t i e s t o
u n d e r s t a n d .
Aesthetic-Usability Effe
ct Bias Harmful Effects

16. O V E R E M P H A S I S
O N V I S U A L
D E S I G N
T h e A e s t h e t i c - U s a b i l i t y E f f e c t
b i a s m a y l e a d d e s i g n e r s t o f o c u s
t o o m u c h o n t h e v i s u a l d e s i g n o f
a p r o d u c t a t t h e e x p e n s e o f o t h e r
i m p o r t a n t d e s i g n c o n s i d e r a t i o n s ,
s u c h a s u s a b i l i t y , f u n c t i o n a l i t y ,
a n d a c c e s s i b i l i t y .
Aesthetic-Usability Effe
ct Bias Harmful Effects

17. M I S L E A D I N G
U S E R
E X P E C T A T I O N S
A e s t h e t i c a l l y p l e a s i n g d e s i g n s
c a n c r e a t e u n r e a l i s t i c u s e r
e x p e c t a t i o n s . U s e r s m a y e x p e c t a
p r o d u c t t o b e e a s i e r t o u s e t h a n
i t a c t u a l l y i s b e c a u s e o f i t s
a t t r a c t i v e d e s i g n , l e a d i n g t o
d i s a p p o i n t m e n t a n d f r u s t r a t i o n .
A d d i t i o n a l l y , u s e r s m a y o v e r l o o k
i m p o r t a n t f e a t u r e s o r
f u n c t i o n a l i t y i n f a v o r o f
a e s t h e t i c s , l e a d i n g t o a l e s s
s a t i s f y i n g u s e r e x p e r i e n c e .
Aesthetic-Usability Effe
ct Bias Harmful Effects

18. #32 OF 200 COGNITIVE BIASES
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
Leave a Like if You're Learning
Something New

19. Characteristics of People Most Susceptible to the Aesthetic-Usability Effect Bias
Understanding these characteristics can help designers create more user-friendly products and help
consumers make more informed choices. It emphasizes the importance of balancing aesthetics with
functionality and recognizing that a pleasing appearance doesn't necessarily equate to effective usability.

20. L I M I T E D
E X P E R I E N C E W I T H
D E S I G N
P R I N C I P L E S
I n d i v i d u a l s w i t h o u t m u c h
e x p e r i e n c e o r k n o w l e d g e a b o u t
d e s i g n a n d u s a b i l i t y p r i n c i p l e s
m a y r e l y m o r e o n a e s t h e t i c s a s a
c u e f o r u s a b i l i t y . T h e y m a y n o t
h a v e t h e e x p e r t i s e t o c r i t i c a l l y
e v a l u a t e f u n c t i o n a l i t y , s o t h e y
d e f a u l t t o a p p e a r a n c e .
Susceptible to the Aesthetic-Usability Effect Bias

21. H I G H V A L U E O N
A E S T H E T I C S
P e o p l e w h o n a t u r a l l y p l a c e a h i g h
v a l u e o n a p p e a r a n c e a n d b e a u t y
i n v a r i o u s a s p e c t s o f l i f e m i g h t
b e m o r e d r a w n t o a e s t h e t i c a l l y
p l e a s i n g d e s i g n s , m a k i n g t h e m
m o r e s u s c e p t i b l e t o t h i s b i a s .
Susceptible to the Aesthetic-Usability Effect Bias

22. I M P U L S I V E
D E C I S I O N -
M A K E R S
T h o s e w h o t e n d t o m a k e q u i c k
j u d g m e n t s o r d e c i s i o n s b a s e d o n
i m m e d i a t e i m p r e s s i o n s m a y b e
m o r e i n f l u e n c e d b y i n i t i a l v i s u a l
a p p e a l r a t h e r t h a n t a k i n g t h e
t i m e t o e v a l u a t e u s a b i l i t y .
Susceptible to the Aesthetic-Usability Effect Bias

23. L A C K O F
S P E C I F I C N E E D S
O R
R E Q U I R E M E N T S
I f a p e r s o n i s n o t l o o k i n g f o r
s p e c i f i c f u n c t i o n a l i t i e s o r d o e s
n o t h a v e s p e c i a l i z e d n e e d s , t h e y
m a y b e m o r e s w a y e d b y
a e s t h e t i c s . T h e y m i g h t c h o o s e a
p r o d u c t s i m p l y b e c a u s e i t l o o k s
n i c e r a t h e r t h a n a s s e s s i n g i f i t
m e e t s t h e i r p a r t i c u l a r n e e d s .
Susceptible to the Aesthetic-Usability Effect Bias

24. I N F L U E N C E B Y
S O C I A L O R
C U L T U R A L
F A C T O R S
C u l t u r a l n o r m s , s o c i a l i n f l u e n c e s ,
a n d t r e n d s c a n c o n t r i b u t e t o t h i s
b i a s . S o m e o n e w h o i s h e a v i l y
i n f l u e n c e d b y p o p u l a r c u l t u r e a n d
s o c i e t a l v i e w s o n w h a t i s
c o n s i d e r e d a t t r a c t i v e o r m o d e r n
m a y b e m o r e l i k e l y t o f a l l f o r t h e
A e s t h e t i c - U s a b i l i t y E f f e c t .
Susceptible to the Aesthetic-Usability Effect Bias

25. #32 OF 200 COGNITIVE BIASES
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
Leave a Like if You're Learning
Something New

26. Ways to Evade the Aesthetic-Usability Effect Bias
By implementing these strategies, you can better recognize and avoid the influence of the Aesthetic-Usability
Effect bias.

27. C O N D U C T U S E R
R E S E A R C H
C o n d u c t i n g u s e r r e s e a r c h c a n
h e l p d e s i g n e r s u n d e r s t a n d t h e
n e e d s a n d p r e f e r e n c e s o f t h e i r
u s e r s . B y i n v o l v i n g u s e r s i n t h e
d e s i g n p r o c e s s , d e s i g n e r s c a n
e n s u r e t h a t t h e y a r e c r e a t i n g
p r o d u c t s t h a t m e e t t h e n e e d s o f
t h e i r t a r g e t a u d i e n c e , r a t h e r t h a n
d e s i g n i n g s o l e l y f o r a e s t h e t i c
a p p e a l .
Ways to Evade the Aesthetic-Usability Effect Bias

28. F O C U S O N
S I M P L I C I T Y
D e s i g n e r s c a n a v o i d t h e
A e s t h e t i c - U s a b i l i t y E f f e c t b i a s b y
p r i o r i t i z i n g s i m p l i c i t y i n t h e i r
d e s i g n s . S i m p l e d e s i g n s a r e o f t e n
m o r e u s a b l e a n d e a s i e r f o r u s e r s
t o u n d e r s t a n d a n d n a v i g a t e .
Ways to Evade the Aesthetic-Usability Effect Bias

29. P R I O R I T I Z E
U S A B I L I T Y
T E S T I N G
U s a b i l i t y t e s t i n g i s a c r u c i a l s t e p
i n t h e d e s i g n p r o c e s s t h a t c a n
h e l p i d e n t i f y u s a b i l i t y i s s u e s a n d
e n s u r e t h a t a p r o d u c t i s b o t h
a e s t h e t i c a l l y p l e a s i n g a n d e a s y
t o u s e . B y t e s t i n g p r o t o t y p e s w i t h
u s e r s , d e s i g n e r s c a n g a t h e r
f e e d b a c k a n d m a k e d e s i g n
i m p r o v e m e n t s b e f o r e r e l e a s i n g a
p r o d u c t t o t h e p u b l i c .
Ways to Evade the Aesthetic-Usability Effect Bias

30. U S E D E S I G N
S Y S T E M S A N D
S T A N D A R D S
U s i n g e s t a b l i s h e d d e s i g n s y s t e m s
a n d s t a n d a r d s c a n h e l p d e s i g n e r s
a v o i d t h e A e s t h e t i c - U s a b i l i t y
E f f e c t b i a s b y p r o v i d i n g
g u i d e l i n e s a n d b e s t p r a c t i c e s f o r
c r e a t i n g v i s u a l l y a p p e a l i n g a n d
u s a b l e d e s i g n s . T h i s c a n a l s o
h e l p e n s u r e c o n s i s t e n c y a c r o s s a
b r a n d ' s p r o d u c t s a n d s e r v i c e s .
Ways to Evade the Aesthetic-Usability Effect Bias

31. I N C O R P O R A T E
A C C E S S I B I L I T Y
C O N S I D E R A T I O N S
D e s i g n e r s c a n a v o i d t h e A e s t h e t i c -
U s a b i l i t y E f f e c t b i a s b y i n c o r p o r a t i n g
a c c e s s i b i l i t y c o n s i d e r a t i o n s i n t o t h e i r
d e s i g n s f r o m t h e o u t s e t . T h i s c a n
i n c l u d e d e s i g n i n g f o r c o l o r c o n t r a s t ,
u s i n g c l e a r a n d s i m p l e l a n g u a g e , a n d
p r o v i d i n g a l t e r n a t i v e t e x t f o r n o n -
t e x t u a l e l e m e n t s . B y p r i o r i t i z i n g
a c c e s s i b i l i t y , d e s i g n e r s c a n c r e a t e
p r o d u c t s t h a t a r e u s a b l e a n d
i n c l u s i v e f o r a l l u s e r s .
Ways to Evade the Aesthetic-Usability Effect Bias

32. Follow me
on LinkedIn
A New Bias Covered Each Week!
www.linkedin.com/in/kcbarr/

33. #32 OF 200 COGNITIVE BIASES
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
UNDERSTANDING THE AESTHETIC-USABILITY EFFECT BIAS
EXAMPLES
NEGATIVE IMPLICATIONS
IDENTIFYING SUSCEPTIBILITY
AVOIDANCE TECHNIQUES
BIAS FOR BENEFIT
USING THE AESTHETIC-USABILITY EFFECT BIAS POSITIVELY
Leave a Like if You're Learning
Something New

34. Using the Aesthetic-Usability Effect Bias Positively
Remember to always use the Aesthetic-Usability Effect bias ethically and responsibly.

35. E N H A N C I N G
C O M M U N I C A T I O N
D e s i g n i n g v i s u a l l y p l e a s i n g
c h a r t s , g r a p h s , a n d s l i d e s c a n
m a k e c o m p l e x i n f o r m a t i o n m o r e
d i g e s t i b l e a n d e n g a g i n g . I t h e l p s
i n e f f e c t i v e l y c o n v e y i n g i d e a s t o
f a m i l y , f r i e n d s , o r c o w o r k e r s ,
e s p e c i a l l y i n e d u c a t i o n a l o r
p r o f e s s i o n a l s e t t i n g s .
Using the Aesthetic-Usability Effect Bias Positively

36. M O T I V A T I N G
E N G A G E M E N T
D e s i g n i n g w o r k s p a c e s w i t h
v i s u a l l y a p p e a l i n g e l e m e n t s , s u c h
a s p l a n t s a n d a r t w o r k , c a n b o o s t
m o r a l e a n d p r o d u c t i v i t y . A
b e a u t i f u l e n v i r o n m e n t c a n m a k e
p e o p l e m o r e c o m f o r t a b l e a n d
m o t i v a t e d t o w o r k .
Using the Aesthetic-Usability Effect Bias Positively

37. E N C O U R A G I N G
H E A L T H Y H A B I T S
U t i l i z i n g a t t r a c t i v e d e s i g n i n
w e l l n e s s p r o g r a m s o r a p p s c a n
e n c o u r a g e f a m i l y a n d f r i e n d s t o
f o l l o w h e a l t h y l i v i n g p r a c t i c e s .
V i s u a l l y e n g a g i n g c o n t e n t c a n
m a k e t h e p u r s u i t o f h e a l t h a n d
w e l l n e s s m o r e e n j o y a b l e .
Using the Aesthetic-Usability Effect Bias Positively

38. F A C I L I T A T I N G
L E A R N I N G
C r e a t i n g a e s t h e t i c a l l y p l e a s i n g
e d u c a t i o n a l r e s o u r c e s , l i k e
v i s u a l l y e n g a g i n g h a n d o u t s o r
o n l i n e p l a t f o r m s , c a n a i d i n
l e a r n i n g r e t e n t i o n a n d m a k e t h e
l e a r n i n g p r o c e s s m o r e e n j o y a b l e
f o r c h i l d r e n a n d a d u l t s a l i k e .
Using the Aesthetic-Usability Effect Bias Positively

39. B U I L D I N G T R U S T I N
P R O D U C T S / S E R V I C E S
U s i n g a p p e a l i n g v i s u a l e l e m e n t s
i n p r o d u c t p a c k a g i n g o r o n l i n e
p r e s e n t a t i o n s c a n i n c r e a s e t r u s t
a n d s a t i s f a c t i o n a m o n g
c u s t o m e r s . A p o l i s h e d
a p p e a r a n c e r e f l e c t s q u a l i t y a n d
a t t e n t i o n t o d e t a i l , p o t e n t i a l l y
b e n e f i t i n g a f a m i l y o r f r i e n d ' s
b u s i n e s s o r y o u r o w n p r o f e s s i o n a l
p r o j e c t s .
Using the Aesthetic-Usability Effect Bias Positively

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