1. e-tailing
(e-retailing)
Kabaly P Subramanian
Al Musanna College of Technology
Sultanate of Oman
16 Feb 2010
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2. Objectives
Retailing- an overview
Traditional vs e-tailing
e-tailing business models
Benefits of e-tailing
Features of e-tailing systems
Limitations
Future of e-tailing
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3. Retailing- an overview
Business
 Marketing ( sense and respond)
 Distribution channel
 Retailing
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4. Unorganized
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5. Unorganized
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6. Organized
Convenience store
 Malls
 Generalized stores
 Specialized store
 Franchise stores
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7. Organized Retailing
In-store retailing
 Non-store retailing
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8. In-store retailing
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9. Non-store retailing
Catalog and direct mail
 Direct selling
 TV home shopping
 Vending Machine retailing
 E-retailing
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10. Single Channel
 Multi channel
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11. Convenience store
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12. Mall
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13. Mall
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14. Generalized store
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15. Specialized stores
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16. Specialized stores
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17. Franchise store
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18. Retailing ( 1990’s)
Pure e-tailing
 Traditional and e-tailing
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19. 
What happened in 1990’s?
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20. Commercialization of Internet
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21. Significant events
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WWW came into existence
Web browser was introduced
Jeff Bezos wrote the business plan for
“amazon.com”
Windows 95 launched
More than 100 Million websites
More than a billion people are using Internet
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22. e-tailing

Selling to a final customer through
electronic technologies ( like Internet)
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23. e-tailing models
General e-stores
 Specialized e-stores
 e-malls
 Direct selling by Manufacturer
 e-broker
 e-services
 e-auctions

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24. General e-store
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25. Specialized e-store
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26. e-mall
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27. Direct selling by manufacturer
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28. e-broker
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29. e-services
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30. e-auction
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31. e-auction
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32.  Traditional
and e-tailing
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33. Traditional and e-tailing
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34. Traditional and e-tailing
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35. Benefits of e-tailing ( to customers)
Convenience
 Better information
 Competitive pricing
 Customization
 Shopping anywhere, anytime
 Selection (wide range)

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36. Benefits of e-tailing ( to business)
Global reach
 Better customer service
 Low capital cost
 Mass customization
 Targeted marketing
 More value added services
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37. Basic features of e-tailing systems
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Browsing facility
Searching facility
Method of selecting your purchase
Mechanism for creating and submitting an order
Secure e-payment facility
Mechanism for customer service and feedback
Product delivery
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38. Basic features
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39. Limitations
Seeing and experiencing the product
 Enjoyment of retail shopping lost
 Privacy and security issues
 Access to internet and computer
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40. Future of e-tailing
Technologies help you see and
experience : virtual reality
 Intelligent shopping agents
 M-tailing
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41. Questions
?
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42. 
Thank you very much and Shokran
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43. Reference
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world wide web ( www )
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