For small business owners, two of the most difficult things to master are acquiring and retaining customers for their online or offline business. Not only are you often working with limited means to invest, but you’re less likely to have programs in place that customers rely on for repeat purchases. Considering the holiday season is the best time of the year to maximize your end-of-year revenue, you need to have a plan that implement simple strategies to attract new customers and keep them coming back for more.

1. Kabbage Kam Webinars
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Easy Strategies to Attract and Keep Customers
During the Holiday Season
Featuring Speaker From:

2. •Why doing outreach is important
for your business
•Five things to get comfortable with
when getting the word out about
your online or offline business
Meet the speakers…
Andres Thomas
Customer Success
Kabbage, Inc.
MODERATOR
• Q&A session
Tommy Walker
Editor-in-Chief, Shopify Plus Blog
Shopify

3. Tommy Walker
Editor-in-Chief, Shopify Plus Blog

4. How do you plan to acquire new
customers This Holiday Season?

5. What’s your overall customer
acquisition strategy?

6. For growth, you need
to answer a
handful of questions…

7. 1. How can I be guaranteed to get in front of real
people?
2. How am I going to get that real person to buy
from me more after the holiday season?
3. How can I get them to buy from me again as
quickly as possible?
4. What else can I do with the customer relationship
that will encourage growth?

8. How do I get in front
of real people?

9. Get comfortable with 5 things
1. Researching people with reach (bloggers, reviewers,
social media "influencers", group admins, etc) &
figuring out their contact info.
2. Reaching out and figuring out a way to work together.
3. Hearing "no”
4. Being ignored.
5. Going back to 1.

10. How can we do this?
• Google search
• Social media groups
• Topsy.com
• reddit.com/domain/www.blahblah.com

14. Reddit.com/domain/website.com

15. Start a spreadsheet…
KEEP TRACK OF THE FOLLOWING INFORMATION
Domain, contact info, whether or not they refer and offer
you’re making together
BUILD THE INITIAL SPREADSHEET TO CONTAIN AT LEAST 50
CONTACTS
Bonus points: create a "secret" list on Twitter that tracks their
activity.

16. Do outreach
• This is where it comes down to your own personal
experience and style.
• I can't tell you the "best" way to do outreach,
because that's like saying what's the "best" way to
telephone. There is no one right way.

18. The more research you do,
the better equipped you’ll be

19. Try and get a sense of the
community’s dynamic

20. Don’t be afraid to be honest about being
a newer business

21. Example: Hello Matcha Tea

23. There will be people who tell you “no”,
But some people will say “yes”

24. How do I get more
sales after the holiday
period is over?

29. So how can you get people to come back
and spend so much more?

30. 1. HAVE AN EMAIL MARKETING STRATEGY THAT GIVES
PEOPLE A REASON TO BUY AGAIN
• Up sells
• Cross-sells
• Logical second purchases
• Flash sales
2. TALK WITH YOUR INITIAL CUSTOMERS TO LEARN ABOUT
WHAT THE LIKE/DON'T LIKE ABOUT CURRENT PROVIDERS.
• What about you?
• What almost made them not buy?
• Working with your existing customers will help you to
further develop your offering

31. What else can you do
with the customer
relationship to
encourage growth?

32. This can include…
Refer a friend program
Encourage them to connect to social channels
Ask them for feedback on a content strategy

33. Resources

34. Shopify Blog
Free tools and resources to accelerate your skills and
success
“How to Choose an
Ecommerce Business Model”
“The Importance of Focus for
Your Ecommerce Business and
How to Achieve It”
“3 Ecommerce Trends You
Need to Know for a Profitable
2015”

35. Shopify Manual
A collection of useful guides to help you use Shopify

36. Shopify Experts
Browse our top experts: Designers, Developers, Setup
Experts, Marketers, Photographers

37. Kabbage Kam Webinars
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Enroll in our New Holiday eCourse
Visit this page to enroll: http://kabb.ag/15holidaytips
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Tips from:
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38. Kabbage Kam Webinars
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Thank you!