Ready to take your business to the next level by selling online? To help you get started, join Volusion’s Sr. Brand Manager, Matt Winn, as he shares his advice to help you create, design, improve and grow your business’ online store. Key Takeaways from this webinar include: - The benefits of selling online - Choosing the right eCommerce solution for your business needs - How to create a beautiful and effective brand experience with website design - Accepting payments online without breaking the bank - Growing your business with online marketing and social commerce

1. Build a Successful Online
Business in 60 Minutes
Twitter Questions: #KabbageKam

2. Watch the entire webinar live…
• The next SlideShare slide will feature an
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3. ● The benefits of selling online
● Choosing the right ecommerce solution for your business needs
● How to create a beautiful and effective brand experience with
web design
● Accepting payments online without breaking the bank
● Growing your business with online marketing and social
commerce
Meet the speakers…
Andres Thomas
Customer Success
Kabbage, Inc.
• MODERATOR
Matthew Winn
Sr. Brand Manager
Volusion, LLC

4. Matt Winn
Sr. Brand Manager, Volusion
@Volusion

5. Why Ecommerce?
 Ecommerce continues to be a rapidly growing industry
 Forrester Research predicts that online sales will grow 9.5% between 2013 and 2018
 By 2018, they expect online sales to account for 11% of total US retail sales
Cheaper and less risky than a brick and mortar store
 Gives entrepeneurs the freedom to pursue their passions with minimal investment
Online stores can reach customers 24x7 and worldwide
Online advertising costs are lower and more targted compared to traditional advertising

6. Building a Successful Online Store
1) Decide on a solution
1) Build your ecommerce site
2) Select a domain name
4) Accept payments online
5) Protect your store
6) Grow your business

7. 1) Decide on a solution
• Open Source – built from scratch, total control
• Licensed – some control, uploaded locally
• Hosted – updates, security, hosting
2) Build your ecommerce site
• Create categories and upload
products
• Move on to information pages to
complete the site
• Consider design and branding
every step of the way
Building a Successful Online Store

8. 3) Select a domain name
4) Accept payments online
• Pick a name that is short and easy to remember
• Find a web address that is descriptive of your business
• Decide between .com, .net, or .biz
• Use PayPal or Google Checkout at
a minimum
• Decide on using a personal or
business bank account
• Research and apply for credit card
processing
Building a Successful Online Store

9. 5) Protect your store
6) Grow your business
• Marketing your online business is essential
• Explore online channels: SEO, PPC, remarketing, etc.
• Find the medium that fits your business and budget
• Purchase an SSL certificate
• Learn the signs of fraudulent orders
• Achieve PCI compliance or certification
Building a Successful Online Store

10. Exercise 1: Ecommerce Design & UX
Q: Why is site design so important?
A: CREDIBILITY
68%a
of US online shoppers agree that they will distrust
a site that has an unprofessional appearance
75%a
of web users make judgments on the credibility
of a company based on its site design

11. .
Make Your Homepage Count

12. .
Testimonials
Branded
Clear CTA
Effective promos
Search
Good use of
real estate
Customer service

13. .
Sell With Your Product Pages

14. .
Beautiful product
photography
Social sharing
Alternate views
Clear pricing
info
Breadcrumbs
Options

15. 15
Ideal product
description
• Benefit-oriented
• Well-written
• Easily digestible
• SEO friendly
• Speaks to
customers
Yet another
upsell and/or
cross-sell

16. Exercise 2: Marketing your store
Q: Why is marketing especially important for
ecommerce?
A: CLUTTER
250,000,000+
3+ Billion
Registered domains in the US alone
Internet users around the world

17. 17
It’s all about finding the right mix:
• Search Engine Optimization (SEO)
• Pay per click advertising (PPC)
• Social Media Marketing
• Email Marketing
Different Types of Online Marketing

18. 2014 Ecommerce Predictions
18
Mobile commerce dominates the conversation
• Mobile has earned its seat at the table,
now hogging the gravy
• Consumers have increased comfort in
making purchases directly from
smartphones and tablet devices
• Rising concerns in mobile security
• Mobile payments start to grow in options
• New device to impact the market?
Exercise 3: Expanding through social
commerce
Q: Why is social commerce important?
A: REACH

19. 19
Know why people follow your brand
1. To receive discounts and promotions
2. To show others they like your brand
3. To receive access to exclusive information
4. To get updates and news about the company
Grow Your Social Presence

20. 20
1. Be patient and work steadily
2. Don’t overcommit yourself
3. Focus on one area at a time
4. Create smaller, actionable goals
5. Sales won’t happen overnight
6. Focus on your product and your customers
Top 6 Pieces of Humble Advice

21. 21
Ready to Get Started?
Webinar attendees receive exclusive Volusion discounts!
• $99 Ecommerce Starter Bundle ($224 regular price)
• One month of Premium hosting ($135 value)
• One Year SSL Certificate ($89 value)
• 1 on 1 Assistance and Training from an Account Manager
• $200 of Advertising Credits (Facebook, Twitter, Bing Ads)
• 24x7x365 Priority Phone Support (Austin, TX)
• For a free Volusion trial, visit:
http://volusion.com/lp/partner/kabbage
• Call us at 888.750.3936 to purchase the perfect plan for
your business

22. 22
facebook.com/volusion
@volusion with #sellmoreonline
youtube.com/volusion
onlinebusiness.volusion.com
Want More? Of Course You Do!

23. Get Our Brand-New eBook!
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year for explosive business growth.
Start the guide any month of the
year - it's easy to follow along.

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Thank you, from
Kabbage