2. WARNING!!!!
I AM GOING TO
HURT YOUR BRAIN!
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
3. HOW THIS IS GOING DOWN
120 SLIDES X
15 SECONDS PER SLIDE =
30 MINUTES OF AWESOME
7 TOPICS
26 DIFFERENT REAL INTERACTIONS
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
4. THE BURNING QUESTION
YES, THE SLIDES WILL BE MADE
AVAILABLE.
VIDEO WILL BE AVAILABLE EARLY NEXT
WEEK.
*SPECIAL THANKS TO SATARII FOR SHIPPING MY SWIVL EARLY.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
5. 15 SECONDS ABOUT KADE
B.S. IN MARKETING
M.S. IN INFORMATION MANAGEMENT
FOUNDING MEMBER
ASTON VILLA FAN
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
6. PREVIOUS CLIENTS & EMPLOYERS
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
7. MENTORS
GARY VAYNERCHUK JAY BAER OLIVIER BLANCHARD
@garyvee @jaybaer @thebrandbuilder
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
8. HUMANIZING LOGOS
Return to small town tactics
Logos must become “MORE
HUMAN”
Logos can scale and survive
longer than individuals can
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
9. BUILDING SOCIAL BUSINESSES
Businesses must change to handle
new workforce and the current
business environment.
Real time business is going to
become another battlefield
companies have to fight in order to
remain relevant to their
customers.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
10. QUESTION OF ROI
All business is P2P
Social Media is a force multiplier
Redistribution of resources
requires that a return on that
investment be made at or above
the return that previously was
being experienced.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
11. WHAT’S THE ROI OF YOUR MOTHER?
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
12. DON’T DO SOCIAL
TO BE GOOD AT
SOCIAL.
DO SOCIAL TO BE
GOOD AT BUSINESS.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin (cc) tojosan on Flickr #SMMUCLA
13. THE INTERN QUESTION
YOU’RE
JOKING,
RIGHT?
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin (c) Brian Solis #SMMUCLA
14. SOCIAL DOESN’T SLEEP
ARE YOU LISTENING AROUND THE CLOCK?
TAKING PART IN THE CONVERSATION?
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
15. 8 PRIMARY CONTENT TYPES
• DIRECT QUESTION
• OPEN ENDED QUESTION
• DECLARATIVE STATEMENT
• FILL IN THE BLANK
• THIS OR THAT
• POLL
• PHOTO
• STREAMED MEDIA (AUDIO/VIDEO)
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
16. 9 PRIMARY CONTEXT TYPES
•PRODUCT
•SELF-IDENTIFICATION
•SERVICE
•WHO IS AROUND
•EXPECTATIONS
•USAGE/MISUSAGE
•RITUALS
•NOSTALGIA
•PERCEPTION
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
17. GOLDEN TRIANGLE OF SOCIAL
AUDIENCE
ENGAGEMENT CONVERSION
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
18. 9:1
SOCIAL’S GOLDEN RATIO
COMMUNITY ASK THAT
BUILDING POSTS BENEFITS YOU
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
19. BRANDED STATUS UNITS
TV Shows of social media
How do you know when your favorite TV show is
on?
Use consistency to build a regular audience.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
20. BSUs IN PRACTICE
FB:
Cap’n’s Conundrum - This or That
Cap’n’s Log - Personal Diary
Twitter:
Cap’n’s Query - Daily back-of-the-box style
trivia question @ 11A ET
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
21. SHOCK AND AWE
DO THE
UNEXPECTED AND
AWESOME
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
23. The biggest social media opportunity is the exact
opposite of push marketing:
MAP CUSTOMER RETENTION
& RAISE LIFETIME VALUE
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
25. WHAT IS CES?
The world's largest consumer
technology trade show.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
26. WHY TWITTER ONLY?
Public Twitter accounts are known to be
public by their users.*
*Avoids the creepy factor.
Objective was to be real time and relevant.
FB while useful doesn’t have the timeliness
that an @ reply does.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
27. HOW WE COVERED CES2011
•HAVE SOMEONE ON LOCATION
DURING PREPARATION
•COMPILE AN OBSCENE AMOUNT OF
RESEARCH INFORMATION
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
28. HOW WE COVERED CES2011
•6 SOCIAL MEDIA COMMUNITY
MANAGERS (LAS VEGAS AND NYC)
•8-12 HOUR SHIFTS == 20 HOURS
TOTAL COVERAGE
•8 PROPERTIES’ TWITTER ACCOUNTS
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
29. @JESSINSCOTLAND
Freeee in Vegas at last!!! Thank you #Greyhound for being
sketchy, dirty, and efficient! :) #CES
@JessInScotland Welcome to Las Vegas. We hope you'll
have a great time here.
@ParisVegas why thank you very much, how sweet! Any
good parties at Paris to look out for? :) #CES
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
30. @JESSINSCOTLAND
@JessInScotland The Women in CE 2nd Annual Legacy Award
Networking Reception is tomorrow at 7-9pm [link]
@ParisVegas oh super, thanks for the heads up! Hope you're
enjoying the madness!
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
31. @LINKEDINQUEEN
In #vegas for #CES. Where is the best Vegas buffet?
@LinkedInQueen We're a little biased, but we have two
great ones!
@RioVegas here we come on the free shuttle from Bally's to
your place. Which buffet should we do?
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
32. @LINKEDINQUEEN
@RioVegas just stepped off the bus and coming to find ur buffet cuz of
ur tweets (@ Rio All Suite Hotel & Casino) http://4sq.com/hYF9XT
@LinkedInQueen Either buffet is great! If you like seafood, go for
The Village Seafood Buffet, but you really can't go wrong.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
33. @SUSANBRATTON
Ceasars is responding via social media to all the 100,000
people at CES Tweeting about where to stay, where to eat.
Opportunistic, smart.
@SusanBratton Thanks for noticing our efforts! We've got a great
team of people here working hard to deliver superior customer
service.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
34. @DAVEBONDS
Alright, I'm going to Paris and taking the lift to the top.
Who's with me? #ces
@davebonds Enjoy the view! Also, as a heads up, we're running a Buy
One Get One Free deal on Facebook Places for Eiffel Tower Ride
Passes.
Current status: Thanks @parisvegas!
http://plixi.com/p/68837870
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
35. @DAVEBONDS
@davebonds Love the photo, thanks for sharing! Any other plans
for the night or tomorrow?
@ParisVegas Leaving tomorrow, but this casino has been my
favorite. I'll be coming back to stay soon... Thanks!
@davebonds You're quite welcome, so glad you've enjoyed your
experience here! Thanks for sharing!
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
36. @DAVEBONDS
@ParisVegas Although.. what would you suggest for tonight?
@davebonds Tonight? How about a foursquare special? 2 for 1 drinks at
the Heart Bar at @PHVegas! Just have to check in & show the server.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
37. @DAVEBONDS
Checking in .../cc @parisvegas (@ Heart Bar) http://4sq.com/
hrXG2d
@davebonds Glad to see you took advantage of the 4SQ deal last
night! Hope you had a safe trip home! If you haven't left yet, safe
travels!
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
38. @DEWALT
Why didn't anyone tell me they do a live version of The Price Is
Right on stage at Bally's? Plinko, here I come! #CES11
@dewalt The next show begins 2:30, tomorrow! To reserve
tickets online, go here: http://cot.ag/fxIgVi - good luck!
Wow, Ballys has great social media PR RT @BallysVegas: @dewalt The
next show begins 2:30, tomorrow! To reserve tickets http://cot.ag/fxIgVi
@dewalt Thank you David, but Plinko sells itself!
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
39. @SYNERGISTICFX
Taxi line at the Hilton is over 150 ppl deep. Taking the
monorail for the first time in Vegas #CES
@SynergisticFX The monorail is a great way to relax and
get where you'd like to go. Hope you enjoy the ride.
@ImperialPalace Good way to go when taxis aint
happening. Will be riding it tomorrowto #CES as well
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
40. @SYNERGISTICFX
@ImperialPalace seriously saved my nerves and sanity these past
few days
@SynergisticFX We're very happy to hear that, Kevin. Let us know if we
can help you find anything else that will enhance your time here.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
41. @JEREMYKRALL
CES is ending for us, but it was a great success and awesome to
see all the new gadgets up close. Exhausted and happy to be
headed home!
@JeremyKrall Thanks for coming out to the show, Jeremy.
Safe travels!
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
42. @JEREMYKRALL
@FlamingoVegas your social savvy makes me want to stay there next
time. I hope the hotel matches up to your tech!! ;) Thanks for having us
@JeremyKrall We'd love to have you stay with us when you next
visit Las Vegas.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
43. RESULTS
DOUBLE DIGIT % GROWTH YoY IN:
GAMING REVENUES
FOOT TRAFFIC
RESTAURANT REVENUES
OVER 250 FB & 4SQ DEAL REDEMPTIONS
**A GUEST LEFT THE WYNN AND CHECKED IN TO CAESARS PALACE
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
44. TWITTER LISTENING AT MAJOR EVENTS
AROUND YOUR COMPANY OR INDUSTRY IS
A GREAT WAY TO INTERACT WITH
CURRENT AND POTENTIAL CUSTOMERS.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
46. MARKETING RESTRICTIONS
•Can’t market to kids
•Age gate set at 18 on Facebook page
•Can’t repost old TV ads
•Can’t make reference to the drug culture
around the cereal
•Can’t mention Bieber
• (his favorite cereal is Peanut Butter Cap’n Crunch)
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
47. BREATHING LIFE BACK INTO CAP
No national TV ads since 1991
Remind people of their love for Cap’n
Easiest solution CAP’N WAS LOST AT SEA
First objective:
ADDRESS DISCONTINUATION RUMOR
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
50. NOSTALGIA IS KEY
While we couldn’t market to kids directly,
we could market to the kids who were
previously marketed to.
They are now adults and likely have kids of
their own.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
51. CAP’N CRUNCH POSTS
5022 Responses
100 Comments
12.27% Feedback Rating
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
52. WHY IT WORKED
FB Questions was new and very heavily
weighted in Edgerank.
One click response.
Enough of people’s friends answered that
they felt social pressure to answer
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
53. CAP’N CRUNCH POSTS
450 Likes
76 Comments
More than 75,000 appearances
inside FB Newsfeeds (35.5K fans)
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
54. WHY IT WORKED
Direct ask. “Click LIKE if” on an obviously true
statement for fans of page.
One click response.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
55. CAP’N CRUNCH POSTS
115 Likes
111 Comments
More than 59,000
appearances inside FB
Newsfeeds (40K Fans)
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
56. WHY IT WORKED
Binary choice.
Ambiguous context.
Grocery store shelf model: Large visual takes
up more space and increases likelihood of
people noticing in Newsfeed.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
57. CAP’N GOES RETRO VIA SOCIAL
Partnership with Target to release a limited
number of boxes with the 1967 design.
Only promotion happened on Cap’n’s
Facebook Page.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
58. CAP’N CRUNCH RETRO LAUNCH
416 Likes
106 Comments
More than 115,000
appearances inside FB
Newsfeeds
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
59. CAP’N CRUNCH RETRO LAUNCH
INDIVIDUAL IMAGES TOTAL:
140 Likes
75 Comments
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
60. RETRO LAUNCH RESULTS
737 Comments + Likes
258,000+ Impressions
Reports of sellouts as early as 3 days after
end cap placement
100% sold out 10 days ahead of schedule
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
61. FIRST 5 MONTH RESULTS
42280 Page Likes
2,853,588 Impressions on Posts
8075 Post likes
7590 Comments on Posts
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
62. CONTENT THAT BUILDS COMMUNITY AND
HAS NO CLEAR SALES PROPOSITION IS
GOOD FOR YOUR BRAND.
COMMUNITY FOCUSED CONTENT
PROVIDES THE SOCIAL CAPITAL TO ASK
FOR A SALE WHEN IT REALLY MATTERS.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
63. REGULATED INDUSTRIES
PHARMACEUTICALS
HEALTHCARE
FINANCIAL INDUSTRIES
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
64. 4 EXPERIENCES IN THIS SPACE
UNDISCLOSED
PHARMACEUTICAL
MANUFACTURER
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
65. AGENCIES WATCHING THESE COS.
•Federal Trade Commission
•Food and Drug Administration
•Federal Communications Commission
•Department of Insurance
•Numerous other state and federal
authorities
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
66. FIGHTING THE CURRENT PACE
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin (cc) Raphael Quinet - Flickr #SMMUCLA
67. GAIN TRUST THROUGH EXPERIENCE
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin (cc) Kid Cowboy - Flickr #SMMUCLA
79. EVEN REGULATED INDUSTRIES CAN GET
INVOLVED IN SOCIAL MEDIA.
SET THE RIGHT GOALS AND UNDERSTAND
THE BRAND WILL NOT BE THE MOST
ENGAGING BRAND ON SOCIAL MEDIA.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
80. SOCIAL WILL THROW
OPPORTUNITIES IN
YOUR FACE WHEN YOU
LEAST EXPECT THEM.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
81. DO FIRST. INFORM & APOLOGIZE LATER
EXECUTE IN THE
SPIRIT OF THE BRAND.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
82. PLAY OFF BRAND HISTORY
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
83. @FINALLEVEL (RAPPER ICE T)
2:40PM
2:55PM
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
85. @LAWRE
@CaesarsPalace Like all my nights in Vegas - GREAT. For a
photo op I'm at machine 156002 in the Forum (Lord of the
Rings). Ping the floor!
@larwe Just made the call down to the team. They're paying
out a jackpot now so it may be a little while until someone gets
over to you.
@CaesarsPalace Hey, you really did! Thanks to that nice lady
JoAnne :) nice customer service, guys! Wish I wasn't leaving
tomorrow :(
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
86. @EMMYCIC
5:27PM
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
87. @EMMYCIC
5:38PM
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
88. @EMMYCIC
5:40PM
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
89. @EMMYCIC
6:38PM
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
90. AMPLIFYING VIRAL CONTENT
ABC Warehouse May 3, 2012:
9,865 fans
782 talking about page
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
91. AMPLIFYING VIRAL CONTENT
Pinned post & Sponsored Story May 3-10
11,044 fans (+1179, 11% inc.)
2,724 talking about page
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
92. HASHTAG HIJACKING DEFINED
Hashtag Hijacking:
The act of a brand or individual who is
unrelated to the origination of a hashtag
“stealing” the engagement around it for their
own purposes. Can be done with both
naturally trending or promoted terms.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
93. HIJACKING #MYFAVOURITECAPTAINS
Evening of JUNE 9, 2011
#MYFAVOURITECAPTAINS is used as a marketing
technique in the U.K. for
“PIRATES OF THE CARIBBEAN: ON STRANGER TIDES”
JUNE 10, 2011 AT 7AM ET I HIJACKED IT.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
99. HASHTAG HIJACKING: RESULTS
FIRST 36 HOURS AFTER HIJACKING:
•381 TWEETS SENT
•315 REPLIES RECEIVED INCLUDING
@REALCAPNCRUNCH
•5.3% INCREASE IN FOLLOWER NUMBER
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
100. SHOCK AND AWE: BRISK
INSTAGRAM + #BRISKPIC
SXSW2011 = 10,000 CANS
No promises were made to
photographers after being
selected.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
101. JUMP AT OPPORTUNITIES TO DO
GREAT SOCIAL MEDIA
ACTIVITIES WHEN THE RIGHT
OPPORTUNITY PRESENTS
ITSELF.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
102. CRISIS AT KUSA IN DENVER
FEBRUARY 8TH, 2012
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
103. MAX BITES KYLE DYER ON AIR
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
104. INITIAL REACTION
113 Likes
498 Comments 7:02 AM
38 Shares
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
105. INITIAL REACTION
COMMENTS CONTAINED:
• Concerns for Kyle
• Concerns for Max, the dog, and Michael, Max’s owner
• Questions on what was going to happen next
• Blame for Kyle, Max and Michael
• Prejudice against Pitbulls
• Demands that KUSA pay Denver’s automatic dog bite
fine
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
106. CRISIS COMMUNICATION
3 STORY TYPES:
•COMPANY
•LEGAL
•PERSONAL
*Helpful to release content on a
regular schedule.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
107. COMPANY STORY
1:11PM
Short letter
written by VP
354 Likes
233 Comments
26 Shares
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
108. LEGAL OBLIGATIONS
2:12PM
194 Likes
254 Comments
19 Shares
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
109. PERSONAL STORY
Additional posts on an hourly basis
regarding the facts of the situation
5:11PM
Personal note from Kyle’s
co-anchor of 15 years
984 Likes
499 Comments
36 Shares
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
110. RESOLUTION
FEB 9, 2012
12:31PM
257 Likes
197 Comments
25 Shares
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
111. AFTERMATH
FEBRUARY 10-12TH, KUSA did
not receive a single additional
post or comment about the
crisis on their page.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
112. AFTERMATH
“We appreciate your efforts today to help us manage our difficult story.
Managing a reputation is not easy but having your expertise at Gannett
Local certainly made the process better. Your insights, thoughts and
suggestions were most helpful and I wanted you to know just how much
we appreciated your time and teamwork in helping us. Thank you.
Best regards,
Mark A. Cornetta
President & General Manager
KUSA-TV/KTVD-TV”
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
113. WHY I LOVE CRISIS EVENTS
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
114. DOCS EVERY COMPANY SHOULD HAVE
SOCIAL MEDIA POLICY
SOCIAL MEDIA EMERGENCY
RESPONSE PLAN
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
115. TYPES OF CRISES
•Executive Issues
•Non-Executive Employee Issues
•Governmental Issues
•Service Failure
•Product Failure
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
116. TYPES OF CRISES
•Marketing Missteps
•Compromised Facility
•Compromised Data
•Company Decisions
•Other
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
117. CURRENT CRISIS MANAGEMENT
THINKS SOCIAL MEDIA IS
ALL ABOUT PEOPLE
LAUNCHING ATTACKS
AGAINST THEIR CLIENTS.
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
118. REDALERT
S O C I A L M E D I A
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
119. CRISIS MANAGEMENT
AT THE SPEED OF
SOCIAL MEDIA
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
121. CONTACT INFO + URL
http://redalertsocialmedia.com/ucla
Download the deck, watch the video
+ access to Content Camp talk
Kade Dworkin
kade@redalertsocialmedia.com
877-427-2599
RED ALERT SOCIAL MEDIA
KADE DWORKIN @kadedworkin #SMMUCLA
