Signage, POP, and understanding wayfinding for graphic design students. An aggregate of collected sources.

1. Sign Design & Wayfinding

2. The Exterior Sign

10. The Basic Wayfinding
Principles

27. Isotypes: http://www.gerdarntz.org/isotype

55. Signs & Banners: Placement

78. It’s not over until the fat lady sings

79. Mobile Device Integration
• Modern service industries such as hospitals
are now combining sign-based wayfinding
with mobile device technology.

82. MOBILE

86. Mobile Device Integration
• Wayfinding with this system begins OUTSIDE
of the hospital…

93. Point of Purchase Displays
• A POP is a specialized form of sales promotion found in
retail stores often near checkout counters or at the
“point of purchase”
• The POP is typically 3-dimensional. POPs often contain
shelving or other forms of holding the packaged
products as part of the display
• It draws attention to a new product or special offer
• May also promote special events (such as sweepstakes
or holiday offers)
• The POP is a premier interactive opportunity for the
product and brand

100. POP Requires deep research into…
• How (and where) consumers make impulse
buying decisions
• Customer psychographics similar to those for
packaging design
• Competitor displays
• Retailer guidelines & collaboration
• Companies that manufacture such displays
• Limitations of budget and materials

101. And lots of sketches…