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VSCLASSIC
MARKETING
DIGITAL
MARKETING
digitalMiLKeting
VSCLASSIC
MARKETING
DIGITAL
MARKETING
-­‐	
  10 DIFFERENCES -
UNIFORM, STRUCTURED, CLEAR
advertising campaigns,
service hotlines
DISSECTED, SPREAD, UNCLEAR
status updates, ad campaigns...
UNIDIRECTIONAL (ONE TO MANY)
information spread by company (active)
consumers only listen (passive)
MULTIDIRECTIONAL (MANY...
LONG-RANGING
ad campaigns are planned both over
and for a long period of time
SPONTANEOUS
ad campaigns not planned in deta...
WELL CONSIDERED & REVIEWED
communication only between company and
consumer (via email, phone or letter)
point of discussio...
DURING WORKING HOURS
no direct support beyond regular (8/5)
working
PERMANENT (24/7)
constant readiness to react to (negat...
SPECIFIC
optimized for certain target audience and markets
GENERAL
available for anybody, anywhere
(optimized for the publ...
ANALOG
similar successive campaigns,
assured legal position
ALTERNATING, INNOVATIVE
changing technical requirements,
innov...
CONSUMER PROTECTION
marketing activities supervised mainly by
consumer protection and competitors
USERS, PLATFORMS
marketi...
FORMAL, LEGALLY SAFE
strict, marketing languages,
ready-made full sentences
GENUINE
no ready-made sentences but personal r...
MARKETING DEPARTMENT
public relations department, external agencies,
sales department
NEW MEDIA MARKETING DEPT.
social med...
Source :
https://www.marketingtechblog.com/class-vs-social-media-marketing/
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Classic Marketing vs Digital Marketing

  1. 1. VSCLASSIC MARKETING DIGITAL MARKETING digitalMiLKeting
  2. 2. VSCLASSIC MARKETING DIGITAL MARKETING -­‐  10 DIFFERENCES -
  3. 3. UNIFORM, STRUCTURED, CLEAR advertising campaigns, service hotlines DISSECTED, SPREAD, UNCLEAR status updates, ad campaigns,blog articles, community posts, comments, twitter message, etc. CLASSIC MARKETING DIGITAL MARKETING TYPE OF MARKETING 1
  4. 4. UNIDIRECTIONAL (ONE TO MANY) information spread by company (active) consumers only listen (passive) MULTIDIRECTIONAL (MANY TO MANY) both company and consumers talk and listen (both active) CLASSIC MARKETING DIGITAL MARKETING DIRECTION OF COMMUNICATION 2
  5. 5. LONG-RANGING ad campaigns are planned both over and for a long period of time SPONTANEOUS ad campaigns not planned in detail but reactions to comments and requests CLASSIC MARKETING DIGITAL MARKETING SCHEDULING 3
  6. 6. WELL CONSIDERED & REVIEWED communication only between company and consumer (via email, phone or letter) point of discussion is kept secret FAST, PUBLIC reactions to comments are immediate and public, anyone can read and join a discussion CLASSIC MARKETING DIGITAL MARKETING COMMUNICATION WITH CONSUMER 4
  7. 7. DURING WORKING HOURS no direct support beyond regular (8/5) working PERMANENT (24/7) constant readiness to react to (negative) comments and consumer requests replies expected within max. 24h. CLASSIC MARKETING DIGITAL MARKETING AVAILABILITY 5
  8. 8. SPECIFIC optimized for certain target audience and markets GENERAL available for anybody, anywhere (optimized for the public) CLASSIC MARKETING DIGITAL MARKETING SCOPE 6
  9. 9. ANALOG similar successive campaigns, assured legal position ALTERNATING, INNOVATIVE changing technical requirements, innovative marketing concepts, legal position unassured CLASSIC MARKETING DIGITAL MARKETING WEALTH OF EXPERIENCE 7
  10. 10. CONSUMER PROTECTION marketing activities supervised mainly by consumer protection and competitors USERS, PLATFORMS marketing activities supervised by authority for consumer protection, competitors, platform operators & users CLASSIC MARKETING DIGITAL MARKETING SUPERVISION 8
  11. 11. FORMAL, LEGALLY SAFE strict, marketing languages, ready-made full sentences GENUINE no ready-made sentences but personal response and short answers CLASSIC MARKETING DIGITAL MARKETING LANGUAGE 9
  12. 12. MARKETING DEPARTMENT public relations department, external agencies, sales department NEW MEDIA MARKETING DEPT. social media department, pr department, every employee and user, management CLASSIC MARKETING DIGITAL MARKETING PEOPLE INVOLVED 10
  13. 13. Source : https://www.marketingtechblog.com/class-vs-social-media-marketing/
  • maryamazimi11

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    Jun. 22, 2016
  • AidanaYessengulova

    May. 21, 2016

The differences between Classic Marketing and Digital Marketing.

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