Trends to watch for 2015

1. Trends
DiGiTAL
2015

2. • using valuable content to attract customers
and clients, and to gain authority and trust /
Sponsored Content
• Expect to see more partnerships between
brands and publishers, where content is co-
created, co-published and co-amplified.
con ent
marke ingContent Marketing Takes the Cake
Source : seotwist.com

3. SEO is Redefined
The more people who see and share your content, the more
inbound links you attract, and the more brand buzz you build.
And the more inbound links you earn, the better
your organic search rankings.
Source : www.galleryhip.com

4. Social Media Marketing Requires More Diversity
use a variety of social networking platforms.
Businesses are seeing positive results from
their investment in social media,
including increased exposure and traffic,
and are seeing paid social ads as the
way to scale these results.
Social Media Ad Spend
will sharply increase as brands realize the importance of social media marketing
Source : www.forbes.com/sites/jaysondemers/the-top-7-online-marketing-trends-2015

5. That said, content marketing is now the primary influencer of search visibility.
SEO and content marketing will continue to
co-exist as two separate but intertwined
disciplines that rely on each other for success.
SEO will come to be seen more as a subset of online marketing, dealing with technical aspects
such as meta tags, indexing issues, penalty recovery, and keyword research.
Social media, on the other hand, will come to be seen as a necessary amplifier of any
content strategy.
The lines between
SEO, SOCiAL MEDiA
CONTENT MARKETiNG
will become more blurred
Source : www.buyerlegends.com

6. 2015 will be the year that mobile strategies move beyond simply having a responsive site
or mobile app, and focus on mobile-optimized content and social media marketing as well.
M
will become more important than ever
BiLE-Optimization
Source : www.forbes.com/sites/jaysondemers/the-top-7-online-marketing-trends-2015

7. Going Mobile All The Way
The importance of mobile will grow in each and every aspect of business,
online marketing included. People use mobile devices all day long and in
various contexts, allowing marketers to target them in a longer stretch of time
and during different phases of the day – at work, during rest or play.
Source : mallbusiness.yahoo.com/advisor/smartphones-society-going-mobile

8. Source : www.simpli.fi
Retargeting
is More Effective Than Ever
Utilizing browser cookies to advertise to users who had previously
visited a website.
A user visits your site
and browses various
products/services
The user leaves your
site without converting
and moves on to other
online activities
We show that user
your ad based on the
products/services/
pages they viewed
as they perform other
online activities
The user responds to your
advertisement and returns to
your website to complete
desired action

9. Retargeting
SEARCH
A user performs a
search
Website collects data
associated with that
search
We show the searcher
your ad based on the
keyword searched
later as they browse
the web
Web user clicks through
the ad and converts
Source : www.simpli.fi

10. As brands realize the value of content marketing,
they’ll begin to discover ways to streamline their email
content in order to avoid redundancy.
will receive a renewed focus
EM iL Marketing
One way in which they’ll do this is to repurpose
existing content into downloadable PDFs
(such as white-papers or eBooks), which can be
offered as opt-in incentives to build an email list.
Source : www.figadvertising.com/blog/

11. Marketers want users to interact with their content,
and what better way to achieve that than through
providing something relevant?
Personalized
Means Better
• Personalization is
expected to
become a widely
adopted practice
in 2015, leading to
the growth of 1-to-1
marketing.
• By offering personalized
content during the last
year, companies were
able to increase the
number of sales, lower the
costs of operation, inspire
users to stay longer on
their websites and foster
customer satisfaction.
Source : www.marketingprofs.com/

12. Source : www.adweek.com/socialtimes/marketing-predicitions-2015
Hyper-Segmentation
Lots of people use various websites and leave a whole wealth of data
on the web – Facebook and Twitter can act as valuable repositories of
data about their audience.
Micro Targeting
Access to this information will allow
marketers to target niche audience sizes
and the use targeted advertising more
efficiently than ever.

13. Videos are perfect to show how a service or product works in such a way that is impossible to
achieve with text or images only. This trend is most likely to continue into 2015, when more and
more companies will start creating the so-called ‘explainer videos’ and giving them a prominent
role in the user experience tactics.
More ViDEOS Than Ever
Source : www.inboundnow.com

14. Closing the gap between the online and offline
experience will be a big step not only for online
marketing, but for Internet in general.
Wearable technology will become popular enough
for us to see some of the first marketing application
of the technology.
Wearable
Technology
The Internet of things will create a completely new kind of
environment and marketers will have to keep up with its rapid
development in order to stay in touch with the changing
needs of consumers.
Augmented Reality
Source : www.inboundnow.com/10-online-marketing-trends-predictions-2015/

15. Marketers will find new ways of making native advertising
less promotional and more relevant
Businesses have begun to fully realize the ineffectiveness of banner advertising for driving sales.
will see collaborations between publishers and brands whereby
sponsored content is specifically created to be shown
alongside the primary content; in this way, native ads will not
be promotional in nature, but instead will offer relevant and
engaging supplementary content.
2015
Source : www.mediapressstudios.com

16. BiG
DATABig Data for Customer Insights & Analytics
Big Data for Customer Segmentation
Big Data for Product Affinity
Big Data Path to Purchase
Big Data for Cross Media Buying
Social Voice & Sentimental