7. GENERATi NS : Who they are?
Source : http://www.talentedheads.com/2013/04/09/generation-confused/
8. Baby Bloomer
The Baby Boomers are a generation of people born during the post WWII ‘Baby Boom’, roughly
during the years 1946 to 1964.
This new generation of Baby Boomers experienced an unprecedented level of economic
growth and prosperity throughout their lifetime. They entered the world in a time of relative
hardship, but thanks to education, government subsidies, rising property prices and
technological advancements they have emerged as a successful and affluent generation.
Many baby boomers are now settling into retirement, with many more luxuries and comforts in
their golden years than experienced by generations before them.
GENERATi NS : Who they are?
Source : http://www.talentedheads.com/2013/04/09/generation-confused/
9. Generation X came after the Baby Boomers, and typically covers people born between the
mid 1960’s and the early 1980’s.
Gen X was shaped by global political events that occurred during this generation’s youth.
Events such as The Vietnam War, the fall of the Berlin Wall, the end of the Cold War, and the
Thatcher-era government in the UK were events that helped to shape the culture and
upbringing of Generation X. Relative to previous generations, Gen X is more open to diversity
and has learnt to embrace differences such as religion, sexual orientation, class, race and
ethnicity.GEN X
Baby Bloomer
The Baby Boomers are a generation of people born during the post WWII ‘Baby Boom’, roughly
during the years 1946 to 1964.
This new generation of Baby Boomers experienced an unprecedented level of economic
growth and prosperity throughout their lifetime. They entered the world in a time of relative
hardship, but thanks to education, government subsidies, rising property prices and
technological advancements they have emerged as a successful and affluent generation.
Many baby boomers are now settling into retirement, with many more luxuries and comforts in
their golden years than experienced by generations before them.
GENERATi NS : Who they are?
Source : http://www.talentedheads.com/2013/04/09/generation-confused/
10. Generation Y covers people born between the 1980’s and the year 2000, and these individuals
are sometimes referred to as Gen Y, the Millennial Generation, or simply Millennials.
Generation Y has been shaped by the technological revolution that occurred throughout their
youth. Gen Y grew up with technology, so being connected and tech savvy is in their DNA.
Equipped with latest technology and gadgets, such as iPhones, laptops and lately tablets,
Generation Y is online and connected 24/7, 365 days a year. Many Millennials grew up seeing
their Baby Boomer parents working day and night doing stressful corporate jobs, which has
shaped their own views on the workforce and the need for work-life balance.GEN Y
Source : http://www.talentedheads.com/2013/04/09/generation-confused/
GENERATi NS : Who they are?
11. Generation Y covers people born between the 1980’s and the year 2000, and these individuals
are sometimes referred to as Gen Y, the Millennial Generation, or simply Millennials.
Generation Y has been shaped by the technological revolution that occurred throughout their
youth. Gen Y grew up with technology, so being connected and tech savvy is in their DNA.
Equipped with latest technology and gadgets, such as iPhones, laptops and lately tablets,
Generation Y is online and connected 24/7, 365 days a year. Many Millennials grew up seeing
their Baby Boomer parents working day and night doing stressful corporate jobs, which has
shaped their own views on the workforce and the need for work-life balance.GEN Y
Generation Z is the generation of children born after the Year 2000. They are the children of
Generation X and Generation Y.
To be fair we don’t know a whole lot about the character traits of Generation Z, because they
haven’t been on the earth for very long yet. Generation Z are predicted to be highly
connected, living in an age of high-tech communication, technology driven lifestyles and
prolific use of social media. A lot of what we think we know about Generation Z is inferred, and
only time will tell whether we have been correct.
GEN Z
Source : http://www.talentedheads.com/2013/04/09/generation-confused/
GENERATi NS : Who they are?
13. Baby Bloomer
Experimental, individualist, free spirited, self-believing, self-fulfillment, self-improvement,
rejection or redefinition of traditional values, spiritualist, sub-cultural explosion.
GENERATi N CHARACTERISTICS
14. Baby Bloomer
Experimental, individualist, free spirited, self-believing, self-fulfillment, self-improvement,
rejection or redefinition of traditional values, spiritualist, sub-cultural explosion.
GEN X
Rebellious, independent, entrepreneurial, anti-establishment, skeptical, ecologically-
minded, anti-consumerist, short attention spans, multi-career minded.
GENERATi N CHARACTERISTICS
15. Baby Bloomer
Experimental, individualist, free spirited, self-believing, self-fulfillment, self-improvement,
rejection or redefinition of traditional values, spiritualist, sub-cultural explosion.
GEN X
Rebellious, independent, entrepreneurial, anti-establishment, skeptical, ecologically-
minded, anti-consumerist, short attention spans, multi-career minded.
GEN Y
Style-conscious, tech-savvy, prematurely affluent, independent, socially and
environmentally aware, pro-community, pro-multiculturalism, pro-gender equality.
GENERATi N CHARACTERISTICS
16. Baby Bloomer
Experimental, individualist, free spirited, self-believing, self-fulfillment, self-improvement,
rejection or redefinition of traditional values, spiritualist, sub-cultural explosion.
GEN X
Rebellious, independent, entrepreneurial, anti-establishment, skeptical, ecologically-
minded, anti-consumerist, short attention spans, multi-career minded.
GEN Y
Style-conscious, tech-savvy, prematurely affluent, independent, socially and
environmentally aware, pro-community, pro-multiculturalism, pro-gender equality.
GEN Z
Web and technology savvy, brand conscious, community minded, pro-multiculturalism,
pro-equality
GENERATi N CHARACTERISTICS
17. Baby Bloomer
Communication Media
Signature Product
Television
Attitude toward Career
Telephone
Organizational - Careers are
defined by employees
Preference when making
financial decisions
Face to Face ideally, but increasingly
will go online
18. Baby Bloomer
Communication Media
Signature Product
Television
Attitude toward Career
Telephone
Organizational - Careers are
defined by employees
Preference when making
financial decisions
Face to Face ideally, but increasingly
will go online
Communication Media
Signature Product
Personal Computer
Attitude toward Career
eMail & Text Message
GEN X
Portfolio careers-loyal to
professional, not to employer
Preference when making
financial decisions
Online - would prefer face to face
time permitting
19. Baby Bloomer
Communication Media
Signature Product
Television
Attitude toward Career
Telephone
Organizational - Careers are
defined by employees
Preference when making
financial decisions
Face to Face ideally, but increasingly
will go online
Communication Media
Signature Product
Personal Computer
Attitude toward Career
eMail & Text Message
GEN X
Portfolio careers-loyal to
professional, not to employer
Preference when making
financial decisions
Online - would prefer face to face
time permitting
Communication Media
Signature Product
Attitude toward Career
Tablet / Smartphone
GEN Y
Digital entrepreneurs work with
organization
Text & Social Media
Preference when making
financial decisions
Face to Face
20. Baby Bloomer
Communication Media
Signature Product
Television
Attitude toward Career
Telephone
Organizational - Careers are
defined by employees
Preference when making
financial decisions
Face to Face ideally, but increasingly
will go online
Communication Media
Signature Product
Personal Computer
Attitude toward Career
eMail & Text Message
GEN X
Portfolio careers-loyal to
professional, not to employer
Preference when making
financial decisions
Online - would prefer face to face
time permitting
Communication Media
Signature Product
Attitude toward Career
Tablet / Smartphone
GEN Y
Digital entrepreneurs work with
organization
Text & Social Media
Preference when making
financial decisions
Face to Face
GEN Z
Communication Media
Signature Product
Facetime
Attitude toward Career
Hand-held Devices
Multitaskers will move seamlessly
between organization and pop up
business
Preference when making
financial decisions
Solutions will be digitally
crowd-sourced