The document discusses innovation process models for latecomer enterprises. It describes Rothwell's five generations (5G) model of innovation and dynamics around technological development and market transitions. It proposes rethinking the innovation process model to include selecting a market, understanding customer needs, identifying opportunities, formulating a growth strategy, and enacting the strategy. The model emphasizes a firm's capabilities and network, science and technology support systems, and market conditions.

1. R ethinking I nnovation P rocess M odel for L atecomer E nterprise น . ส . ชวิศา พฤกษะวัน 5223030205 น . ส . ณัฐกานต์ แก้วมณี 5223030528

2. Advantages and Disadvantages of Latecomer Enterprise R E T H I N K I N G Latecomer Enterprise’s Advantages Latecomer Enterprise’s Disadvantages (1) ได้ประโยชน์จากกลุ่มลูกค้าที่มีอยู่ หรือการเปลี่ยนแปลงที่เกิดขึ้นในตลาด (2) หลีกเลี่ยงการลงทุนในการทำ R&D (3) ได้รับประโยชน์จากความไม่สมบูรณ์ของผู้ที่เข้ามาก่อน (1) เทคโนโลยีขั้นสูงส่วนใหญ่จะอยู่ในบริษัทขนาดใหญ่ (2) โครงสร้างพื้นฐานขององค์กรอาจไม่เพียงพอในการ catch up หรือเพียงพอพอที่จะสนับสนุนกิจกรรมต่าง ๆ ให้กับบริษัท

3. R E T H I N K I N G Four major elements that need to be taken into account in examining the influence of the latecomer firm’s technological catch up behavior

4. R E T H I N K I N G Rothwell’s Five Generations ( 5G ) of Innovation Generation 1 Generation 2

5. R E T H I N K I N G Rothwell’s Five Generations ( 5G ) of Innovation Generation 3

6. R E T H I N K I N G Rothwell’s Five Generations ( 5G ) of Innovation Generation 4

7. R E T H I N K I N G Rothwell’s Five Generations ( 5Gs ) of Innovation Generation 5

8. R E T H I N K I N G Dynamics around technological development Technological research Product development Scientific exploration Technical-oriented sciences cycle Integrated engineering cycle

9. R E T H I N K I N G Dynamics around market transitions Market transitions Product development Scientific exploration Social - oriented sciences cycle Differentiated service cycle

10. R E T H I N K I N G Int. J. Technology Management, Vol. 34, 2006 Technological research Scientific exploration Product development Market transitions Entrepreneurship Technical-oriented sciences cycle Integrated engineering cycle Differentiated service cycle Social-oriented sciences cycle Hard knowledge Infrastructure Manufacturing and processing industry Soft knowledge infrastructure Public and private service sector

11. R E T H I N K I N G Technological research Scientific exploration Product development Market transitions Entrepreneurship Technical-oriented sciences cycle Integrated engineering cycle Differentiated service cycle Social-oriented sciences cycle Suppliers Customer Customer Supplier

12. R E T H I N K I N G Technological research Scientific exploration Product development Market transitions Entrepreneurship Technical-oriented sciences cycle Integrated engineering cycle Differentiated service cycle Social-oriented sciences cycle Suppliers Customer Customer Supplier

13. R E T H I N K I N G R ethinking I nnovation P rocess M odel for L atecomer E nterprise

14. R E T H I N K I N G Innovation Process Select a Market Understand Customer Needs Identify Areas of Opportunity Formulate the Growth Strategy Enact the Growth Strategy Enact the Growth Strategy

15. Innovation Process R E T H I N K I N G

16. R E T H I N K I N G Firm’s Capabilities & Network Science System Supporting institutions Other research Enterprise Communication Infrastructures Factor Market Conditions Product Market Condition Education and Training System

17. R E T H I N K I N G Conclusion

18. Thank you R E T H I N K I N G