Où en sommes nous en terme de réalité virtuelle portable et comment elle est utilisée dans le commerce de détail

1. Réalité
Virtuelle
Karl Pomerleau Hardy

2. Définition
« VR has been defined as a highly interactive, 3-D
computer generated program in a multimedia
environment that provides an immersion effect to
the users. It enables humans to directly interact with
computer generated environments that simulate the
physical world. »
2
Abdelaziz, M. A., M, A. E. D., & Senousy, M. B. (2014). Challenges and issues in building virtual reality-based e-learning system. International Journal
of e-Education, e-Business, e-Management and e-Learning, 4(4), 320-328. doi:http://dx.doi.org.ezproxy.usherbrooke.ca/10.7763/IJEEEE.2014.V4.347

3. 3

4. 4
Réalité
augmentée

5. 5

6. Réalité
virtuelle
6

7. Réalité virtuelle
7
ICI

8. Réalité virtuelle
8
ICI

9. Réalité virtuelle
9
ICI

10. 10
Et ICI

11. 11
Situation
actuelle

12. 12https://www.thinkwithgoogle.com/

13. 13
HYPE
Gartner

14. 14
Utilisateurs

15. 15

16. 16

17. 17
Marketers
will use an AR
strategy in
the next year7%
eMarketer

18. 18
Kreuser, A. P. (2016, May 11). Why Virtual Reality Might Totally Transform Brand Marketing. Retrieved November 13, 2016, from
http://www.inc.com/amanda-pressner-kreuser/4-brands-killing-it-with-virtual-reality-marketing.html

19. 19
http://www.volvocars.com/us/about/our-points-of-pride/google-cardboard

20. 20

21. 15
https://www.youtube.com/watch?v=-HcKRBKlilg

22. 15
RVMOBILEMARKETING.CA

23. 23
Meilleures
pratiques

24. 24
1
Multi
Plateformes
https://www.thinkwithgoogle.com/

25. 25
2
Show
the way
https://www.thinkwithgoogle.com/

26. 26
3
Keep it
simple
https://www.thinkwithgoogle.com/

27. Tendances
futures
27

28. 28

29. 29
Conclusion

30. Questions
30

31. Sources• Abdelaziz, M. A., M, A. E. D., & Senousy, M. B. (2014). Challenges and issues in building virtual reality-based e-learning system. International Journal of e-
Education, e-Business, e-Management and e-Learning, 4(4), 320-328. doi:http://dx.doi.org.ezproxy.usherbrooke.ca/10.7763/IJEEEE.2014.V4.347
• Cox, A. (2016, November). Virtual Reality Is the Next Frontier. Make Sure You Don't Leave Your Consumers Behind. Retrieved November 16, 2016, from
https://www.thinkwithgoogle.com/articles/virtual-reality-marketing-technology-ads.html?utm_medium=email-d&utm_source=content-
alert&utm_team=twg-us&utm_campaign=20161110-twg-us-video-alert-OT-DM-DV&utm_content=Video-title&mkt
• Walter, M. J., Burton, B., & Cantara, M. (2016, July 19). Hype Cycle for Emerging Technologies, 2016. Retrieved November 16, 2016, from
http://www.gartner.com/document/3383817?ref=solrAll&refval=176640148&qid=5709d9bea6c0c2c6961f89ce705eb41e
• Yeager, B. (2016, January 28). Virtual Reality and Beyond: The Current State and Future Potential of Immersive Digital Marketing Experiences. Retrieved
October 19, 2016, from http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001719&dsNav=Ntk:relevance|virtual reality
retail|1|,Ro:1,Nr:NOT(Type:Comparative Estimate)
• Augmented Reality Takes Baby Steps in Canada. (2015, November 5). Retrieved November 16, 2016, from
http://totalaccess.emarketer.com/Article.aspx?R=1013192&dsNav=Ntk:relevance|Augmented Reality Takes Baby Steps in Canada|1|,Ro:-
1,Nr:NOT(Type:Comparative Estimate)
• Kreuser, A. P. (2016, May 11). Why Virtual Reality Might Totally Transform Brand Marketing. Retrieved November 13, 2016, from
http://www.inc.com/amanda-pressner-kreuser/4-brands-killing-it-with-virtual-reality-marketing.html
• http://www.volvocars.com/us/about/our-points-of-pride/google-cardboard
• http://www.adweek.com/adfreak/merrell-thrills-and-frightens-people-crazy-oculus-rift-mountainside-hike-162831
• https://www.youtube.com/watch?v=-HcKRBKlilg
• Cearley, D. W., Walker, M. J., & Burke, B. (2016, October 14). Top 10 Strategic Technology Trends for 2017. Retrieved November 16, 2016, from
http://www.gartner.com/document/3471559?ref=TypeAheadSearch&qid=d35476b05f7744c648d1d0c34f405fc9
31