Only 13% of employees are actively engaged at work; 24% are actively disengaged. This is a brand and purpose problem. We need to put purpose back at the heart and center of organizations where it belongs. But, first, you have to be willing to change the conversation within your organization. http://talent.linkedin.com/blog/index.php/2014/02/dont-put-brand-in-the-corner-explore-and-ace-it

1. Kasey Hurlbutt @kaseyhurlbutt
Kasey Hurlbutt
CH2M HILL
Global Brand Manager
do something
awesome

2. divorce brand from a
marketing vs. talent mindset

4. begin the journey of a
thousand conversations

6. defy the silos

8. make brand the yin to
strategy’s yang

10. be the hero

13. Q&A
Kasey Hurlbutt @kaseyhurlbutt