This webinar discusses strategies for credit union professionals to defy trends and seize marketing opportunities. Speakers address challenges like communication clutter and generational differences. Case studies show how targeted messaging across channels like direct mail, email and social media increased response rates and loan applications. Personalized landing pages and reinforcing messages boosted online banking enrollment. Integrating channels like video and social media helped attract younger members. Data-driven targeting and testing different age groups produced highest returns. The future of marketing involves understanding members and integrating both traditional and new channels to strengthen relationships and increase loyalty.