marketingFOLIO + The Marketing Alliance

Greater New York City Area, Connecticut United States

Advertising / Marketing / PR

For more than 25 years I’ve focused on helping companies define, target, and achieve sustainable growth by delivering high-performance marketing and business development programs. What I do facilitates marketing and sales effectiveness through a methodology that identifies, clarifies, organizes, and prioritizes strategic messages to create content to shapes customer perceptions and beliefs. With my team at The Marketing Alliance, we use research to assemble unbiased evidence and discovery sessions that mix new insights with client experience to forge strategy. We work with clients directly and through agencies to deliver actionable strategies—designed with outcomes in mind.