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SOARAnalysis
Reverse Narrative
Kathrynandersonconsulting@gmail.com
©2018
Damien Newman’s Design
Squiggle articulates the
progression from fuzzy idea,
through conceptualisation, to
the point of a clarified design.
Often in seeking to solve a
problem or respond to an
issue we seek clarity too early
on.
The ability to stay in the
abstract allows for a deeper
investigation by accessing
the creative mind.
https://revisionlab.wordpress.com/that-squiggle-of-the-design-process/
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
The SOAR analysis is an
appreciative enquiry
framework, drawing on
strengths and aspirations in
order to identify
opportunities and outline
desired results.
It typically requires the
analyst or analysts to capture
metrics across an
organisation or project and
use this information to guide
insights within the
framework.
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
Strengths
Opportunities
Aspirations
Results
The SOARAnalysis – Reverse
Narrative guides insight
through an abstract,
workshopped approach.
Taking the essence of each
element and asking abstract
questions, this approach
identifies the central
operating factors for each
element, delivering a
snapshot analysis that is
accurate, testable, and
defensible.
It achieves this through
asking four questions.
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
Methodology
Best results involve a
workshop with between 10-
20 people who have been
involved in the subject for
analysis.This enables a
triangulation of results.
Using sticky notes, pose each
question in the order
following, allowing for silent
time to write responses.
Post the notes on a wall in
their categories.
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If [your project name]
….was an animal….
what would it be?
5 mins
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If [your project name]
….was a destination….
where would it be?
5 mins
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If [your project name]
….was a feeling….
what would it be?
5 mins
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If [your project name]
….was a headline….
what would it read?
5 mins
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
Once all responses have been
made, and posted to the wall,
ask for a volunteer.
That volunteer selects one
sticky note from the headline
section and reads aloud.
The author of that note,
stands, and outlines the
reason behind their response,
moving on to each section in
turn – in reverse order to
which they were written.
Have a scribe notate, or
record the session.
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If [your project name]
….was an animal….
Why?
What are its characteristics?
Where does it fit in the
ecosystem?
How does it survive?
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If [your project name]
….was a destination….
Why?
Why would you go there?
What is it like?
How do you get there?
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If [your project name]
….was a feeling….
Why?
What makes it feel like this?
Do you want to feel like this?
Is this a shared feeling or
solitary?
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If [your project name]
….was a headline….
Who would read it?
What would they think?
What would they do?
How long would it be news?
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
Each element in the SOAR
analysis is represented by the
questions in turn.
Strengths are identified as
the dominant characteristics
of the animal chosen.
Opportunities are where we
wish to go. Aspirations are
how we wish to feel, and
results are literally the
headline.
Telling the narrative in
reverse, from the results
backwards, hones in from a
broad output to core
attributes.
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
Following the workshop
session, draw together all
responses. Further
categorisation and analysis
will refine the vision, and
identify dominant themes or
icons.
If further investigation is
wished, the Reverse
Narrative can be paired with
a more traditional SOAR
approach to provide
additional validation.
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
If you are using this method
please make
acknowledgement as follows:
The Reverse Narrative SOAR
analysis, developed by
Kathryn Anderson.
or
Anderson’s Reverse Narrative
SOAR analysis.
….or similar.
Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
Thank
you!

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Reverse Narrative SOAR Analysis

  • 2. Damien Newman’s Design Squiggle articulates the progression from fuzzy idea, through conceptualisation, to the point of a clarified design. Often in seeking to solve a problem or respond to an issue we seek clarity too early on. The ability to stay in the abstract allows for a deeper investigation by accessing the creative mind. https://revisionlab.wordpress.com/that-squiggle-of-the-design-process/ Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 3. The SOAR analysis is an appreciative enquiry framework, drawing on strengths and aspirations in order to identify opportunities and outline desired results. It typically requires the analyst or analysts to capture metrics across an organisation or project and use this information to guide insights within the framework. Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com Strengths Opportunities Aspirations Results
  • 4. The SOARAnalysis – Reverse Narrative guides insight through an abstract, workshopped approach. Taking the essence of each element and asking abstract questions, this approach identifies the central operating factors for each element, delivering a snapshot analysis that is accurate, testable, and defensible. It achieves this through asking four questions. Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 5. Methodology Best results involve a workshop with between 10- 20 people who have been involved in the subject for analysis.This enables a triangulation of results. Using sticky notes, pose each question in the order following, allowing for silent time to write responses. Post the notes on a wall in their categories. Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 6. If [your project name] ….was an animal…. what would it be? 5 mins Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 7. If [your project name] ….was a destination…. where would it be? 5 mins Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 8. If [your project name] ….was a feeling…. what would it be? 5 mins Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 9. If [your project name] ….was a headline…. what would it read? 5 mins Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 10. Once all responses have been made, and posted to the wall, ask for a volunteer. That volunteer selects one sticky note from the headline section and reads aloud. The author of that note, stands, and outlines the reason behind their response, moving on to each section in turn – in reverse order to which they were written. Have a scribe notate, or record the session. Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 11. If [your project name] ….was an animal…. Why? What are its characteristics? Where does it fit in the ecosystem? How does it survive? Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 12. If [your project name] ….was a destination…. Why? Why would you go there? What is it like? How do you get there? Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 13. If [your project name] ….was a feeling…. Why? What makes it feel like this? Do you want to feel like this? Is this a shared feeling or solitary? Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 14. If [your project name] ….was a headline…. Who would read it? What would they think? What would they do? How long would it be news? Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 15. Each element in the SOAR analysis is represented by the questions in turn. Strengths are identified as the dominant characteristics of the animal chosen. Opportunities are where we wish to go. Aspirations are how we wish to feel, and results are literally the headline. Telling the narrative in reverse, from the results backwards, hones in from a broad output to core attributes. Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 16. Following the workshop session, draw together all responses. Further categorisation and analysis will refine the vision, and identify dominant themes or icons. If further investigation is wished, the Reverse Narrative can be paired with a more traditional SOAR approach to provide additional validation. Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com
  • 17. If you are using this method please make acknowledgement as follows: The Reverse Narrative SOAR analysis, developed by Kathryn Anderson. or Anderson’s Reverse Narrative SOAR analysis. ….or similar. Copyright 2018 Kathryn Anderson kathrynandersonconsulting@gmail.com Thank you!