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1. 7 Steps to Creating a
SOCIAL MEDIA STRATEGY
FOR YOUR BUSINESS
01. Identify Your Goals
03. Create Your Budget
04. Develop Engagement Plan
02. Choose Platforms
06. Test. Test. Test.
05. Research Tools & Services
07. Analyze & Improve
Do you want to use social media to get publicity for
your brand, sell products, build your mailing list, or
provide customer support?
Create a budget for social media marke�ng. Decide
who is responsible for carrying out your campaigns.
It's more efficient to have one person or team
specializing in social media rather than le�ng
everyone pitch in at random �mes.
Research tools and services that will help you make
your social media campaigns more effec�ve and
efficient. Keep your goals in mind when doing this.
You don't want to pay for services that aren't in line
with your objec�ves.
Change your approach as needed. Don't get a�ached
to any one social media site or tac�c. Only s�ck with
what is working. If you test a certain strategy and it
isn't working, try something different.
Iden�fy which social media pla�orms are best for
your needs. If you try to use every single site, your
efforts will be sca�ered. What are the demographics
of your audience? Do they use Facebook, Twi�er,
Instagram, LinkedIn, Pinterest, or other social sites?
Focus on the pla�orms where you'll reap the greatest
benefits.
Develop a plan to engage with your audience.
This includes assigning tasks to team members
and coming up with a schedule for pos�ng on
various sites.
Test your results. Analy�cs are necessary to let you
know how your campaigns are performing. Start
with the analy�cs tools provided by the services
themselves, such as Facebook Insights and Twi�er
Analy�cs. You may also want to use addi�onal tools
to give you more informa�on.
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