AGODA- An analysis through the lens of strategic management

1. Strategy & Corporate Sustainability

2. Core Competencies
High
Quality
Services
Inventory
Growth
Innovation
of Payment
Method
Customer
Service
Strong
Collaboratio
n

3. Key Success Factors
Business Model Inventory Horizontal
Integration
Home Sharing
(Innovation)
Technology
Development &
Marketing Effort
User Friendly
Website & Real
Review

4. Corporate Strategy
-Aggressive

5. Weaknesses
Strengths • Travel Plan
• Combined Package
• Reduce uncertainty
• Easy to access at
fingertip
• Flexible payment
options
• Budget control
• Booking assistance
• Review from real customers
• Cancellations &
Reimbursements
• Fake & Unnecessary Reviews
• Limited Capacity

6. • 1.8 Million Properties
around the World and
increasing
• Top ranking in search engine
• The best customer support

7. Traditional
Booking
system
.Strong
existing
rivals
Little room
for
differentiation
No
switching
cost
Multiple
options

11. Millennials
Solo travelers
Eco-travelers
Female
Travelers

13. Data center powered by
clean sources
Efficient usage

14. High
Low Predictability
Impact
High
Solo Traveling
Eco-Friendly TourismOne-Stop Services
Social Media Influence
Economic viability
World war III
Inequality gap among
countries
Political conflicts
Resource contention
Supremacy
Extent of Territory
Cyber Security
Virtual Reality
Digitalization
Robotics and AI
A one-stop online shop
Number of Global Internet Users
Internet Collapses
IoT investment by manufacturers
Labor displacement
Increased cost of fuel extractionScarcity of highly productive labor
Rapid global urbanization
Changing Face of Consumers
Evolving Geopolitical Dynamics
Technological Advancement
Structural Industry Shifts
Trends which possibly impact to Agoda

15. 87% of 12.134 users prefer Eco Travels
80% of solo travelers are female
Changing perception
on travel style
2019
4.4 Billion
Number of Global Internet Users
2030
7.5 Billion
(90% of world
population)
Predictable Trends

16. Predictable Trends
Powering
through
Alternative
Resources

17. Current Situation
NEW SEGMENTS
Home rentals and
student lodging
Future Strategies: Current Situation

18. 2Future Strategies: Current Situation
Diversification & New
Services
Real estate
Hotel chains

19. Vertical Integration
Future Strategies: Current Situation

20. Gender Sensitive and Green Marketing Strategies
Future Strategies: Predictable Trend

21. Alternative technology for alternative resources
Future Strategies: Predictable Trend

22. What if one day Internet Collapses?
Do people still need to travel?
Virtual Reality
Unpredictable Trends

23. Unpredictable Trends
OFFLINE
TECHNOLOGY

24. Final Recommendation
Differentiate Diversify Follow Trends
Do not get swallowed
Care for the
environment