Complete Marketing System for Architects & Construction Professionals

WHY YOU DON’T NEED
SUPER POWERS
To Dominate Online Client Lead Generation
www.architecture-planning.co.uk

www.architecture-‐planning.co.uk
Page
Number
01
Brief
Introduc;on
Hi,
Keith
here,
First
off,
thank
you
for
downloading
this
booklet.
I
am
sure
you
will
find
it
useful.
Some
informa;on
you
will
no
doubt
be
aware
of.
If
this
is
the
case,
then
please
use
it
as
an
aide
memoire.
This
booklet
is
broken
down
into
3
steps.
Which
will
give
you
enough
background
informa;on
to
move
forward
with
your
‘Targeted
Client
Lead
Genera;on’
and
Conversion
to
Fee
Paying
Clients.
Building
your
networks
along
the
way.
These
3
easy
steps
to
beNer
lead
genera;on,
are
a
valuable
asset
on
their
own.
However,
as
you
will
see,
I
have
also
explained
how
to
get
to
the
all
important
stage
of
the
face
to
face
mee;ng.
Which
is
where
the
lead
becomes
a
client.
As
a
bonus,
this
booklet
also
touches
on
how
to
double
your
fee
income.
You will learn these 3 steps from this short booklet:
䐟 Why traditional advertising for Architects simply doesn’t work anymore
䐠 How to get 10 x more client lead phone calls than you’ve ever had before
䐡 The Simple MUST DO way to getting qualified client leads with Online Media
So
let’s
move
on,
incidentally
occasionally
you
will
see
a
red
panel
which
will
be
labeled
Value
Alert.
These
panels
are
for
those
who
wish
to
flick
through
the
booklet,
with
the
important
points
highlighted.

TAKE A FEW MINUTES TO DISCOVER
THE 3 STEP PROCESS
䐟 Why traditional advertising for Lead Generation simply doesn’t work anymore
䐠 How to get 10 x more phone calls than you’ve ever had before

Page
Number
03
TRADITIONAL Marketing – Big Budgets
Marke;ng
used
to
be
about
throwing
lots
of
money
at
TV
Ads,
Radio,
Magazines,
Newspapers,
leaflets
campaigns
Media Often Brought Only TIMED LIMITED FAME
With
the
excep;on
of
a
few,
many
of
these
tradi;onal
methods
of
paid
adver;sing
brought
only
;me
limited
success
1
You
should
ignore
this

Useful
Background
Analysis
Marke;ng
Channels
have
changed
a
lot
over
the
last
50
Years.
In
fact
being
able
to
adver;se
your
professional
services
was
quite
a
recent
change
on
the
scale
of
things.
But
that
is
NO
Excuse
for
not
u;lising
the
posi;ve
changes
to
your
advantage.
Page Number 04
MEDIA
CHOICES
BEFORE
1995
1995
saw
an
explosion
of
websites,
but
to
be
fair
internet
marke;ng
and
media
didn’t
really
play
a
big
part
un;l
10
years
later.
Which
is
s;ll
quite
recent
TRADITIONAL
MEDIA
2014
Now
we
can
use
tradi;onal
media,
such
as
newspapers,
professional
periodicals
etc.
as
an
Online
resource.
See
the
notes
on
Press
Releases,
which
cover
online
and
printed
press.
SOCIAL
MEDIA
2014
Who
hasn’t
heard
about
Social
Media
Marke;ng,
what
is
it
really
useful
for,
do
you
need
it,
how
should
you
use
it
and
when.
LEADS 18%
BRANDING 45%
MARKETING 40%
LEAD GENERATION 90%
BRANDING 78%
MARKETING 80%
LEAD GENERATION (INDIRECT) 65%
BRANDING 78%
MARKETING 40%
1

So why do so many Professionals still pursue this type of advertising
1
Page Number 05
USE ME I am the answer
What are Innovative Design Solutions?
I’ve also seen the term ‘Multi Disciplinary’
which sounds a bit like some sort of fetish
club to me.
Need HELP we have SOLUTIONS
What are they selling?
Solutions for what?
Perhaps it’s a ‘one stop shop’

1
In
order
to
succeed
in
marke;ng
a
product
or
service,
you
need
to
have
something
the
buyer
wants.
Value
Alert:
When
you
offer
a
FREE
download,
what
are
you
really
wan;ng
in
exchange?
If
it
was
to
acquire
a
lead,
why
not
just
ask
for
it,
like
I
did,
when
you
downloaded
this
booklet.
Let’s
look
at
what
the
buyer
in
this
case
your
client
wants,
on
the
next
page.
Page Number 06

Lead Generation Psychology 1
In Internet marketing this scenario is called a sales funnel,
shown here to convey client need and consultant reaction
Page Number 07
Client
Phases
Your
OFFERS
Information/Lead Generation
Advice/Target Lead
Convert Lead
£
1. INFORMATION STAGE
For many prospective clients the first
phase will be that of information
gathering, not hiring.
2. ADVICE STAGE
Gathering advice, with a view to
mitigating risk before hiring.
EDUCATE THE LEAD
Ensure that you have targeted this lead
and provide something like a free
download to educate and show that you
understand their needs.
DIAGNOSE THEIR NEEDS
Follow up on the lead and find out what
they are looking for exactly, answering
all questions promptly and positively
3. Commission Stage
This is the conversion stage, at this
point the client lead has become
satisfied that the outcome will be good.
MARKET
Arrange a face to face meeting &
convert your targeted lead into a fee
paying client
1

Lead Generation Psychology 2
www.architecture-planning.co.uk Page Number 08
1
In order to have timely responses to a prospective clients
queries, knowing that conversion of leads may take a
number of interactions with that prospect.
It would make sense to automate as much of the early
process as possible.
The next page shows one typical lead generation/marketing
process which is the most used. This ties in with section 2
which explains how to convert the lead. There are other flow
charts dependent on different requirements. In order to
simplify this explanation we will concentrate on the most
commonly used chart.
But first we need to get some targeted leads.

Lead Generation/Marketing Process N0.1
Qualifier
Ques;ons
Here’s
How
We
Work
Discussion
CLIENT
Concept
Process
Begins
Agree
&
Sign
Off
Second
Mee;ng
(op;onal)
Email
/
LeNer
With
Dram
Brief
+
Proposal
for
Concept
Delivery
First
Paid
Mee;ng
CONSULTATION
1
Networking
NewsleNer
Website
Landing
Pages
Email
Marke;ng
Event
Marke;ng
Referrals
Press
Release
Onsite
Sign
Ar;cles
&
Blog
Social
Media
Google
Maps
Tradi;onal
Media
Downloads
Partners
Ambassador's
Video
Content
Adverts
Ad
Words
+
VA
Rich
Media
Content
Marke;ng
Business
Cards
Use
Ambassador
Network
Leads
Ambassador
No
Response
No
Response
No
Response
No
Response
No
Response
NEWSLETTER
Value
Alert:
Be
sure
to
look
at
this
flow
chart,
then
check
out
the
next
three
pages
too.
Prospect
Lead
requests
your
download
Thank
you
email,
Offer
#1
Email
/
LeNer
Offer
/
Guide
Booklet
/
Brochure
Promo;onal
Offer
Email
/
LeNer
Offer
Reminder
Printed
Brochure/Ar;cle
Email
/
LeNer
Offer
Reminder
Bonus
Call/Email
Telephone
Call
Script
Thank
You
Email
&
Download
Delivered
Ref:
Offer
#2
Face
to
Face
Mee;ng
Ref:
Offer
#3
Face
to
Face
Mee;ng
Ref:
Offer
#4
(email)
Telephone
Call
Ref:
Offer
#5
Prospect
Requests
A
Mee;ng
Call
Script
Call
Script
Set
Up
First
&
Second
Mee;ngs
Scope
&
Delivery
Ques;onnaire
Ques;onnaire
Have
Shock
&
Awe
Box
Delivered
Referrals
LEAD CONVERSION
BEFORE-CONSULTATION
LEAD SOURCE
Covering
LeNer
‘Here’s
How
we
work’
Outline
for
Brief
Projects
Sheets
Case
Studies
Project
Flowchart
Tes;monials
Ques;onnaire
Champagne
Terms
&
Condi;ons
Insurance
Gim
Pen
with
Logo
(to
sign
contracts!)

Lead Generation/Marketing Process N0.1
1
OK,
did
the
flowchart
on
the
previous
page
look
complicated?
Well
it
is
actually
quite
simple.
The
process
follows
a
proven
scenario
as
you
will
see
in
‘Step
2’.
Once
you
stop
thinking
in
tradi;onal
marke;ng
terms,
i.e..
Who
is
going
to
do
all
that
following
up,
to
achieve
the
conversion.
So
let
me
confirm
that
actually
85%
of
the
;me
and
resource
should
be
‘automated’,
using
the
power
of
online
media
such
as
your
website,
mail
list
somware,
it
can
be
achieved
once
set
up,
to
auto
respond
interac;vely.
The
final
15%
is
the
human
touch,
the
telephone
conversa;on,
the
face
to
face
mee;ng,
the
conversion.
First
we
need
to
create
the
interest,
authority,
to
influence
the
lead
and
become
the
experts.
This
is
all
automated,
saving
cost
and
;me
for
your
marke;ng
department,
their
first
ini;al
involvement
being,
to
arrange
face
to
face
mee;ngs
at
the
appropriate
;me.
While
con;nuing
to
do
what
they
do
already.
It
should
be
stressed
that,
‘Targeted
Lead
Genera;on’,
is
not
an
alterna;ve
to
your
exis;ng
offline
marke;ng
strategy,
it’s
really
a
tool,
an
add-‐on,
that
will
get
the
phones
ringing,
and
have
new
clients
queuing
at
the
door.
Lets
look
now
at
the
tradi;onal
marke;ng
team
organisa;onal
structure.
Which
has
omen
been
forced
to
integrate
online
presence
and
media
on
the
next
page.
Omen
a
lot
of
requirements
are
outsourced
to
different
agencies
and
managed
by
three
main
groups
within
an
organisa;on.
This
may
be
similar
to
how
you
work
right
now.

Typical Marketing Team Flowchart (ideal world)
Bid
Management
Email
Marke;ng
1
Marke;ng
Director
Crea;ve
Manager
IT
Manager
Outsourced
Online
Media/Marke;ng
Marke;ng
Manager
Marke;ng
Team
Social
Media
NewsleNers,
Brochures,
Ads,
Ar;cles,
white
papers,
presenta;ons,
Website
updates
Curated
Content
Web-‐Design
Video
Crea;on
Press
Release
Copywriters
SEO/SEM
Social
Media
Mgt
Adwords/PPC
Analy;cs
Reports
Value
Alert:
Omen
these
areas
are
outsourced
to
different
agencies
,
or
run
on
separate
somware
packages,
omen
with
badly
or
no
interface
connec;on.
A
BeNer
solu;on
is
to
outsource
the
whole
lead
genera;on
setup
&
management
to
a
single
agent.

Common Work Links & Marketing Process (reality)
Unfortunately many marketing flows become somewhat dis-jointed over time as
they are built up and truncated as needs dictate. Eventually becoming less and less
viable, with many obsolete features and processes.
㻫
Decision
processes,
or
outsourced
info
required
that
interrupts
the
work
flow
www.websitename.com Page Number 12
1
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㻸㼑㼍㼐㼟
㻼㼞㼑㼟㼟
㻹㼍㼞㼗㼑㼠㼕㼚㼓
㼀㼑㼍㼙
㻹㼍㼚㼍㼓㼑
㼙㼑㼚㼠
㼃㼑㼎㼟㼕㼠㼑
㻭㼐㼟
email
㻿㼛㼏㼕㼍㼘
㻹㼑㼐㼕㼍
WORK CONNECTIONS
Should be delivered in way that most of the drudge work that involves timely
following up of leads, is done in the background using existing tools to improve
work flow, not add more confusion.
Value
Alert:
There
is
always
a
problem
that
holds
lead
genera;on
back.
The
good
news
is
for
every
problem
there
isa
solu;on

OK, Next Up, let’s look at step 2

LEARN WHY
YOU DON’T NEED TO
SPEND ENDLESS HOURS
SEARCHING FOR NEW
QUALIFIED CLIENT LEADS

A flood of incoming prospect calls will be wasted if
you don’t have a ‘Roadmap Type Solution’ in place
to get them to a face to face meeting
2

Of Every 100 Calls Made
(Source: Sales and Marketing Executives Club)
Page Number 16
24
%
STOP AFTER
The 3rd Approach/Contact
That’s 28/100 Leads Lost
6
%
STOP AFTER
After 5th Approach/Contact
That’s just 10/100 Leads Lost
48
%
STOP AFTER
The 2nd Approach/Contact
12
%
STOP AFTER
The 4th Approach/Contact
Here’s
The
Problem
Prospects become dis-engaged & stop after….
2

81%
10%
4%
3%
ONLY
2%
When do Client Leads Convert to Projects
81%
Conversion
amer
the
5th
Contact
10%
Convert
amer
the
4th
Contact
4%
Convert
amer
the
3rd
Contact
3%
Convert
amer
the
2nd
Contact
Yet
Only
2%
Convert
amer
the
1st
Contact
2
Page Number 17

So
This
Is
When
Deals
Typically
Close…
WHICH
IS
SIMPLY
WHY
FOLLOWING
UP
ON
LEADS
IS
IMPORTANT
120
100
80
60
40
20
0
QUIT RATE
DEALS CLOSE
1
2
3
4
5
6
4%
Close
on
Third
Contact
…
85%
ONLINE MEDIA
LEAD CAPTURE
13%
TRADITIONAL
MEDIA/SALES
2%
REFERRELS &
ADVERTISING
This
is
where
81%
of
deals
are
struck
Typical
CLIENT
LEAD
Sources
2%
Close
on
First
Contact
3%
Close
on
Second
Contact
10%
Close
on
Fourth
Contact
81%
Close
aNer
the
FiNh
Contact
2

Did You Know Only 14.7% of Consultants,
Follow up on a lead 3 times or more
2

2
Key Point #1
Number of times contact is made
leading to client trust, authority,
influence & Expertise
Page Number 20

2
Key Point #2
Need to have systematic process,
otherwise it will become too easy to
forget or stop too soon
Page Number 21

2
Key Point #3
How to build a relationship step by
step & know when to close.
Page Number 22

SO STOP STRUGGLING
IT DOESN’T NEED TO BE A CONSTANT BATTLE
WITH YOUR COMPETITION TO WIN THE
PROJECTS YOU REALLY WANT !
2

Automated Follow-Up
Is Simply a Game Changer
No need to have your 9-5 marketing department do all
the work, when automation will take care of it 24/7
Page Number 24
†
Is your website contact form covered in cobwebs?
Using automated replies, downloads and content engagement will gather
leads, respond immediately to requests, keeping your hot leads hot, and when
the time is right. It simply becomes a seamless human interaction to setup a
meeting, with all the background information gathered for you along the way.
Brand Building
Linking appropriate articles on
your website in emails,
newsletters and offers, will
reinforce your brand, so it
becomes familiar and trusted.
Targeted Newsletters
Curated trending news to targeted
sectors/interest, with built in lead
generation will ensure engagement.
Targeted Lead Generation
Linking lead generation to specific
sectors, articles and offers, builds
prospect lists that are easier to
target, on topic for the prospect
and more likely to become
converted
2
Value
Alert:
You
don’t
need
fancy
somware
packages
to
do
this,
you
need
to
‘Roadmap’
a
plan
of
ac;on
and
build
your
auto
responders.

Automated Follow-Up
Following up leads with engaging, on topic, relevant and
informative documents. Create 10-Day appointment Systems,
Sector or subjective Newsletters that build your authority. Win
back email campaigns, shock & awe packages, complete email
auto-responders.
Page Number 25
†
WEBSITE LEADS
When a prospect requests something
from you in exchange for a name &
email, it’s because they have an
immediate need. Therefore use
automated follow-up, not a contact
form
NEWSLETTERS
Need to address trending story’s, be
educational, monthly insights, have calls
to action, with key message embedded
EMAIL FOLLOW-UP
Use this to keep a conversation
going, think about the number of
interactions before conversion
generally occurs. The timing,
delivery and follow up can be
done for you, and provide you
with the triggers you need and
when to act personally
2
Add more ingredient's like blogs, integrated & managed social media, video,
press releases, curated content, rich media, optimised copy, landing pages,
and more. Linking your online presence with your traditional marketing
building your brand and influence across existing and new sectors.

KEY POINTS
Plus points of automation, apart from an
obvious value of Pre-Built Follow Up Systems
are….
PROMOTIONAL OFFERS
Events, Downloads, eBooks, in fact any
Service you may offer as an enhancement
now, can become an OFFER. Collecting
details on auto-pilot. Adding Value.
EMAIL AUTO-RESPONDERS
Set these up for each and every call to
action. Better not to use generic emails.
Keep on topic & relevant. Knowing that
81% of deals close after the 5th contact.
LINKING & POSITIONING
Automation seems to be effortless,
working while you sleep. It’s also useful to
link in other media, online video, rich
media, for social media marketing as a
footprint, relevant to trends, and when
appropriate linking back to a CTA to
enhance your brand & Authority.
Page Number 26
ONLINE MEDIA CALLS TO ACTION
In order to capture those all important
Client Leads, have your articles, blogs,
offers, case studies, linked with further
information obtained via auto-responders
NEWSLETTERS
Consider targeting a few specific sectors, to
maintain relevance to the reader. Know that
your readers are also ambassadors for your
brand, occasionally send them courtesy emails
too, to keep it personal and boost engagement,
03
04
05
02
01
2
Value
Alert:
You
don’t
need
fancy
somware
packages
to
do
this,
you
need
to
‘Roadmap’
a
plan
of
ac;on
and
build
your
auto
responders.
Calls
to
Ac;on.
Curate
Content,
media
and
set
up
your
internet
presence
to
enhance
search
availability.

WHAT’S NEXT – Something I’d like to Share with you.
Amer
countless
sleepless
nights
your
Online
Media
starts
working
for
you,
and
leads
start
to
flood
in,
now
that
you
have
set
it
up
properly.
Finally
you
say
to
yourself,
perhaps
smugly!
And
then
the
fear
kicks
in...
What
to
do
next?
How
to
make
sure
the
situa;on
con;nues,
the
leads
keep
flowing,
your
influence
and
exper;se
stay
on
top?
Can
you
stop
building
networks,
cura;ng
content,
upda;ng
informa;on
&
systems?
Do
you
need
to
build
even
more
calls
to
ac;on,
links,
networks
&
content?
Should
you
act
like
nothing
really
happened,
amer
all
you
now
have
a
very
ac;ve
network,
right?
Let's
discuss
this
now...
Here
is
my
philosophy.
I
look
at
Lead
Genera;on
like
da;ng.
When
you
first
meet
a
girl,
you
need
to
work
hard
to
win
her
heart.
You
need
to
behave
nice.
Take
her
to
nice
places.
Show
her
that
she's
the
most
important
person
in
your
life.
And,
behave
nice
in
front
of
her
parents.
So
the
quesQon
is...
Amer
courtship
is
over
and
you
are
successful,
can
you
stop
being
nice
and
doing
nice
things
for
her?
Definitely
not...
Otherwise
you
will
lose
her
(especially
if
someone
else
is
trying
to
win
her
heart).
So,
you
can
take
it
down
a
notch
or
two.
But,
if
you
stop
completely,
you
will
lose
the
baNle,
in
the
long
term.
Another
point...
You
need
to
use
different
approaches...
Otherwise,
women
get
bored.
It's
the
same
in
Lead
Genera;on
and
cour;ng
your
new
clients.
Network
building
shouldn't
stop.
And,
the
diversifica;on
becomes
even
more
important.
2

SOMETIMES, YOU JUST NEED TO
LOOK AT THINGS DIFFERENTLY
2
Page Number 28

Finally Putting it all togather

THE SECRET TO GETTING PAID MORE
Now you know how to get more qualified client
leads. Would you like to know how to double your
fee income too.
ü How to double, even triple and more, your
number of meetings with pre-qualified clients
ü How to get paid for that initial consultation
meeting (that you do for FREE right now)
ü The secret to having your clients respect your
time, expertise and pay you higher fees.
3
Page Number 30

Client Procrastination = Lost Leads
Page Number 31
Fear of making a mistake
commissioning 15% your firm
30% Want to Mitigate their Risk
25% Want more clarity on the
process & likely Outcome
Need more guidance, an
to understand better, what
is involved and how you
will solve their problems
30%
3

It’s a BIG step
Page Number 32
CONVERSION
It can seem like an uphill
battle, but with the right
approach conversion
becomes easier,
03
FIRST ENQUIRY
Put your prospect at ease,
provide them what they
need, but don’t expect a
conversion straight away,
you have to build their
confidence in you.
01
FROM INQUIRY TO HIRING
All the more reason for you to break that down into
more manageable steps, ensuring a natural climb
from first inquiry to final conversion.
Sure your prospect will learn along the way and so
will you. But you are building that relationship,
taking you
3

Make
Life
Easier
For
your
prospect
and
yourself,
Building
Authority,
Influence
and
Exper;se
along
the
way.
Page Number 33
PAID FIRST MEETING
Once you have qualified your
prospect, set out your terms
for the meeting, be clear and
let them know how much
you will charge.
03
INFLUENCE & EXPERTISE
Not a FREE Consultation, but
a solution based phone call
that makes the transition to
conversion the next natural
step, but only after qualifying
your prospect and showing
them that you are worth it
02
AUTHORITY BUILDING
Right from the beginning you
build your Authority,
Influence and become the
trusted expert, the next step
in conversion and getting
paid up front.
01
MY
SIMPLE
EQUATION
TO
SUCCESS
Authority
+
Influence
+
Exper;se
=
Profit
Create
smaller
more
convenient
steps,
allows
more
interac;on,
building
your
authority,
becoming
the
influencer
and
seen
as
the
expert.
Once
you
are
an
expert
you
are
able
to
do
your
first
mee;ng
for
a
fee.
Why,
because
you
have
already
shown
you
are
competent,
now
you
and
the
prospect
need
to
finally
mi;gate
each
others
risk.
The
biggest
risk
is
cash,
you
risk
not
getng
paid,
they
risk
paying
and
not
getng
a
service
they
expected.
But
this
will
further
build
trust
and
a
qualified
need.
Take
a
look
at
page
09
again
for
a
reminder.
3

Line Chart Showing Article Lead Generation
CONVERSION
Face to face meeting
Page Number 34
PROSPECT REQUESTS
DOWLOAD
PROSPECT VISITS
ARTICLE
LEAD RECEIVES
DOWNLOAD
With opt-in to talk
to the Project Leader
LEAD OPTS IN
With Telephone number
MARKETING DEPT
Calls Lead to arrange
Call with project leader
PERSONAL CALL
Project lead uses call script
And arranges a face to face
meeting with client lead
STEP 1
STEP 2
STEP 3 STEP 4 STEP 5
STEP 6
START
3
INCREASED LEAD GENERATION
Achieved by linking portfolio articles, blog posts, press
releases, newsletter topics, social media posts, Search
Engine optimised and video posts. You can also use your
offline media, such as business cards, brochures & white
papers as a few examples.

KEY POINTS
More to think about, when linking and
automating flows for targeted client leads
PORTFOLIO
Perhaps the biggest lost opportunity, is the
portfolio. A picture doesn’t always say a 1000
words. In fact it does need explanation and that
is better done as a primer and link to an article,
which contains calls to action.
ABOUT
Another instance where many consultants think
this is a me, me, me page. Actually you should
be leaving the visitor in no doubt, about how
you answer their problem, make it about them.
PRESS RELEASES
Promoted online are perhaps the single most
useful thing you can do, when you have
something interesting, trending and useful to
tell the world. Online press releases syndicate
news about you to as many as 200-1000+ News
sites and offline media. You can find out more
at www.firstdirectmedia.co.uk
Page Number 35
LANDING PAGES
Landing pages refer to special offers, where the
visitor is channeled to a purchase or download,
in exchange for contact details and/or cash. TIP,
treat every page of your website and social
media pages as landing pages, after all a visitor
will arrive at the page that interests them and
links to their search terms, right.
ARTICLES
Articles should be linked to or replace portfolio’s.
Always provide enough optimised information, to
grab visitors attention, offer full case studies in
exchange for contact info. Hot topic leads always
need instant return on their investment, their time
and contact details. Don’t let them cool off.
03
04
05
02
01
3
Value
Alert:
Everything
on
your
website,
social
media
pages,
poruolio
sites,
slideshare
and
so
on
should
reflect
your
brand.
It’s
an
excellent
idea
to
syndicate
new
blog
posts,
ar;cles
and
media
across
all
plauorms.
But
ensure,
you
don’t
fall
into
the
duplicate
content
trap.

How
much
;me
will
it
take
to
coordinate
this
Page
Number
36
3
Remember
that
organisa;onal
flow
chart,
you
know
the
one
that
showed
an
ideal
flow
between
departments,
and
then
the
reality
flowchart.
Well
there
is
a
even
simpler
way
to
get
all
that
online
media
organised,
updated
and
working
for
you
to
bring
a
constant
stream
of
‘targeted
client
leads’.
I
call
it
the
‘Roadmap’,
a
map
to
successful
integra;on
of
online
and
offline
media.
You
can
find
out
more
by
clicking
the
buNon
below.
But
before
you
do,
let
me
explain,
that
a
‘roadmap’
mee;ng
goes
into
more
detail
than
has
been
explained
here.
A
full
list
of
what
is
involved
is
available
at
www.architecture-‐
planning.co.uk/working-‐together/
where
you
will
find
a
buNon
labeled
‘Show
me
what
I
get’.
You
can
even
go
ahead
and
book
a
FREE
consulta;on
call,
to
see
if
there
is
a
good
fit.
Tell
Me
More
Value
Alert:
You
can
find
a
quick
overview
of
the
Architecture-‐Planning
Consultants
Roadmap
Process
on
the
next
page.

The
Roadmap
Process
At
Architecture-‐Planning
I
carry
out
around
50
Full
Roadmap
Solu;on
Consulta;ons
each
year,
however,
implementa;on
of
a
done
for
you
bespoke
system,
is
limited
to
12-‐15
configura;ons
a
year.
Booking
is
therefore
essen;al.
You
can
con;nue
to
shop
around
for
something
or
someone
to
provide
the
answers
to
increased
lead
genera;on
for
your
business.
Or
worse,
hope
everything
will
rec;fy
itself.
But
my
aim
is
not
to
design
a
preNy
website
or
sell
you
products.
My
goal
is
to
make
you
more
money,
and
considerably
more
than
you
spend
on
me.
Page
Number
37
CALL
GET
YOUR
FREE
CONSULTATION
CALL
If
you
have
ques;ons,
want
an
honest
no-‐strings
aNached
chat
with
me,
my
name
is
Keith
and
I’m
the
guy
who
understands
your
professional
services
business.
Lets
talk
and
see
if
there
is
fit.
ROADMAP
ARRANGE
A
PAID
ROADMAP
SESSION
Full
Review
of
exis;ng
media.
Business
Goals
Business
Culture
Full
Website
Review
SEO/SEM
Analysis
Review
Current
Lead
process
Content
Op;misa;on
Social
Media
engagement
analysis
Adver;sing
Analysis
NewsleNer
Cura;on
Branding
Strategy
Exis;ng
Integra;ons
Discover
the
root
problem
holding
you
back.
SOLUTION
RECEIVE
A
DETAILED
REVIEW
&
PROPOSAL
Proposals
for
change,
upgrade
and
integra;on
of
required
systems
to
provide
the
solu;ons
for
your
par;cular
business.
This
is
not
a
somware
package
or
standard
services,
everything
is
specific
to
your
business
needs.
As
with
anything
bespoke,
the
proposals
will
include
for
items
such
a
press
releases,
content
marke;ng
plus
more.
Clearly
defined
and
documented.
IMPLEMENT
ENJOY
THE
POWER
OF
GOOD
LEAD
GENERATION
Solu;on
proposals
are
bespoke,
and
the
informa;on
provided,
allows
you
take
the
proposals
to
any
competent
web-‐designer
&
online
media
specialist
for
implementa;on.
The
alterna;ve
would
be
to
retain
Architecture
Planning
on
a
weekly
basis
to
complete
all
the
work
for
you.
Time
planning
is
included
in
the
detailed
proposal.
Value
Alert:
This
is
not
a
somware
package
or
standardised
service.
From
the
FREE
Telephone
Consulta;on
to
the
proposals
emana;ng
from
the
paid
roadmap
solu;on
session,
you
can
assured
that
this
is
about
your
business
and
your
client
lead
structure,
true
bespoke
solu;ons
only.
3

A
Blatant
Plug
For
a
Done
For
You
Bespoke
Solu;on
Page
Number
38
WEBSITE
Website
upgrade
with
op;mised
content
&
CTA’s
CONTENT
Content
Marke;ng,
Syndica;on
across
plauorms
LEAD GENERATION
Auto-‐responder
set
&
integra;on,
back
linking,
ar;cles,
social
media,
website
using
20+
proven
methods
NEWSLETTER
Targeted
newsleNers
and
Ambassador
Network
built
PAID
MEETINGS
Call
scripts
to
get
those
paid
first
mee;ngs
&
how
to
use
inline
products
as
immediate
cash
generators
RICH
MEDIA
Rich
media
content
enhancing
engagement
and
click
through’s,
social
media
marke;ng
VIDEO
Corporate
Video,
design
&
execu;on,
to
enhance
SEO,
engagement
&
social
shares
3
Marke;ng
Director
IT
Manager
Marke;ng
Manager
Crea;ve
Manager
Marke;ng
Team
Value
Alert:
A
Bespoke
System
Done
for
you,
following
an
in
depth
‘Roadmap
Solu;on’
consulta;on
is
a
great
investment.
No
only
in
terms
of
cost
savings,
but
in
;me,
because
all
this
can
be
done
in
as
liNle
as
three
weeks.
EMAIL
Done
for
you
email
responses,
with
full
no;fica;on
reports,
email
open
report,
on
auto-‐pilot
24/7
PRESS
RELEASES
Press
releases
done
for
you
for
enhanced
engagement,
high
PR
backlinks
SEO,
get
you
no;ced,
build
influence
immediately
ANALYTICS
Full
analy;cs,
heat
mapping,
SEO
reports
linked
across
plauorms
Find
out
where
your
prospects
come
from

How
To
Get
Even
More
Informa;on
Call
me,
visit
the
website
or
email
to
find
out
more
‚
•
0800
699
0085
www.architecture-‐planning.co.uk/consult/
consult@architecture-‐planning.com
3
Page
Number
39
DOWNLOAD THIS GUIDE NOW HERE

Turning
your
online
media
into
revenue
Thank you & Good Luck!
I
hope
you
have
found
this
booklet
interes;ng,
if
you
would
like
to
see
more
informa;ve
informa;on
you
can
follow
architecture
planning
‚
FACEBOOK
www.facebook.co
m/Designleads/

TWITTER
@apleadgen
BLOG
www.architecture-‐
planning.co.uk/blog/
f
t
B
P.S.
My
clients
come
to
me
because
they
demand
a
steady
stream
of
fee
paying
targeted
client
leads
to
their
business.
Contact
me
today
to
become
one
of
my
demanding
clients
and
discuss
your
own
CLIENT
LEAD
GENERATION
ROADMAP.

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