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Getting It Jobs In Social Media

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Kelly Ripley Feller
Kelly Ripley Feller

Presentation given by Intel Social Media Strategist Kelly Feller at 2nd meeting of Social Media Club of Portland (@socialmediapdx) on March 24, 2009. Edited public version.

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Kelly Ripley Feller Intel Social Media Center of Excellence
New Capabilities
New Tools
New Buzzwords Engage Conversation ROFL Connect Transparency Authenticity Second Life Tweet IM Status Update Monitor Text Mashup Twittersphere Listen Search Communities
New Expectations More social media sites in the top 10 than search sites 51% of consumers want companies to interact with them as needed or by request 43% of consumers want companies to demonstrate customer service via social media 85% of American consumers want companies to be present in social media More people prefer and trust online user reviews over marketing Research shows customers expect to be heard & want to engage with brands
New Roles Writer Online Customer Svc. Social Media Strategist Social Campaign Mgr. Software Application Developer Research/Data Expert Community Mgr. Public Relations Video Editor Blogger Social Web UI Experts Lawyer Privacy & Security Experts IT Project Mgr
Organic vs. Amplified Word of Mouth Source: Nielsen & Word of Mouth Marketing Association Social Strategist Customer Service Social Operations Marketing Campaign Mgr Community Mgr Web Developers/Designer Roles to Help Source: Nielsen & Word of Mouth Marketing Association Organic WOM Amplified WOM Definition Naturally occurs when a consumer is satisfied with a product and has a desire to share their favorable experience and enthusiasm for a brand. Occurs as a reaction to marketing activities that are designed to provoke a response and increase word of mouth. Practices for increasing activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Social Roles Role Social Tasks Strategist ,[object Object],[object Object],[object Object],[object Object],Campaign Mgr ,[object Object],[object Object],[object Object],PR ,[object Object],[object Object],[object Object],Operations ,[object Object],[object Object],Customer Service ,[object Object],[object Object],Research/Data Expert ,[object Object],[object Object],[object Object]
The time is right
Ok, so how do I get one?
Get off your butt & jump in.
Join the Conversation
LinkedIn
Facebook
Twitter
Blog You don’t have to write about business…write about a personal passion. Skills will translate.
I already do all that junk. Now how do I stand out?
 
Who Are You? Make your own personality slide. Own it.
Advertise Your Doggafiddum (be yourself) ,[object Object],[object Object],[object Object],[object Object],“ Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about.” ~Rohit Bhargava, author of *Personality not included
What is a Personality Moment? “ Your goal should be to more efficiently turn every such situation into a personality moment. Brands that do this successfully are the ones that develop personality.” ~Rohit Bhargava, author of *Personality not included
Blog Post – How might you change it? ,[object Object],As you sit at your desk laboring over the latest sales figures, do you ever wonder how the computer you’re using--along with all of those in the cubes next to you-- seems to “just work?” You probably don’t even realize how many computers at your large corporation are actually connected to each other, humming away to power the daily grind. Formal Conversational
Resume Example ,[object Object],My Manifesto: I write blogs. I manage corporate online communities for Intel. I Twitter actively. I play Second Life. I think everything is marketing, even when people say it isn’t. I believe results are critical. I believe in being authentic and human. I think there is no better way to be happy than to make others happy by listening and providing great customer service. I refuse NOT to have fun at my job. Conversational Formal
Tips for Better Conversational Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So do big corps get it?
Yes
And No ,[object Object],[object Object],[object Object],[object Object]
How Can You Help Them? ,[object Object],[object Object],[object Object],[object Object]
Building A Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],Audience Objective Strategy Tools Channel Tech Setter, shown to be higher than average commentors and critics in social media Energize an audience around an Intel event Pre,,During and Post Event Building community buzz,by getting the Community to connect with each other and Intel around the event topics and activities at each phase of the event Set up event Twitter, Friend Feed and FaceBook Account where we send messages on Pre Event news such as Intel and Industry announcements, associated event dates and locations Place a link to join these social networks on the event registration page to get pre-attendees to connect in the dialogue
Kelly Feller - Persona     [email_address] @KellyRFeller (twitter) Or text KELLYFELLER to 50500 Disclaimer: Brands & logos are owned by other corporations, not me.
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Getting It Jobs In Social Media

  • 1.  
  • 2. Kelly Ripley Feller Intel Social Media Center of Excellence
  • 5. New Buzzwords Engage Conversation ROFL Connect Transparency Authenticity Second Life Tweet IM Status Update Monitor Text Mashup Twittersphere Listen Search Communities
  • 6. New Expectations More social media sites in the top 10 than search sites 51% of consumers want companies to interact with them as needed or by request 43% of consumers want companies to demonstrate customer service via social media 85% of American consumers want companies to be present in social media More people prefer and trust online user reviews over marketing Research shows customers expect to be heard & want to engage with brands
  • 7. New Roles Writer Online Customer Svc. Social Media Strategist Social Campaign Mgr. Software Application Developer Research/Data Expert Community Mgr. Public Relations Video Editor Blogger Social Web UI Experts Lawyer Privacy & Security Experts IT Project Mgr
  • 8.
  • 9.
  • 10. The time is right
  • 11. Ok, so how do I get one?
  • 12. Get off your butt & jump in.
  • 17. Blog You don’t have to write about business…write about a personal passion. Skills will translate.
  • 18. I already do all that junk. Now how do I stand out?
  • 19.  
  • 20. Who Are You? Make your own personality slide. Own it.
  • 21.
  • 22. What is a Personality Moment? “ Your goal should be to more efficiently turn every such situation into a personality moment. Brands that do this successfully are the ones that develop personality.” ~Rohit Bhargava, author of *Personality not included
  • 23.
  • 24.
  • 25.
  • 26. So do big corps get it?
  • 27. Yes
  • 28.
  • 29.
  • 30.
  • 31. Kelly Feller - Persona     [email_address] @KellyRFeller (twitter) Or text KELLYFELLER to 50500 Disclaimer: Brands & logos are owned by other corporations, not me.
  • 32.