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Get LinkedIn Success with Social Media
- 1. • Participate in this session using the NAMA OneShow App: • Open up the mobile app from: www.eventmobi.com/oneshow • Click on Menu – upper left hand side. • Select ‘Agenda’ • At the top select the date as Wednesday, April 22, 2015 • Click on the Get LinkedIn or Locked Out session Welcome!
- 3. Get LinkedIn or Locked Out Kelly Mahoney, social media manager, CompTIA
- 4. Live Polling Question! Open up the mobile app from www.eventmobi.com/oneshow • Click on Menu – upper left hand side. • Select ‘Agenda’ • At the top select the date as Wednesday, April 22, 2015 • Click on the Get LinkedIn or Locked Out session • Scroll to the bottom and click on ‘Join Live Poll’ to submit your response!
- 5. Question: Have you used social media (Facebook, Twitter, LinkedIn), to secure a sale? YES NO Live Poll
- 7. My Job & What We Do Social media manager, CompTIA • IT certification trade and professional group • Promoting IT careers • Providing vital services to small businesses
- 8. Agenda •Survey results •Power of social media •Being effective on LinkedIn •Making the most of your time
- 9. Results
- 11. Social Media is a Revolution https://www.youtube.com/watch?v=jottDMuLesU
- 15. Who’s on LinkedIn? 100 Million users
- 16. LinkedIn is … • Marketing • Networking • Branding • Customer Service
- 17. Profile: Your Portfolio, Your Resume, You
- 18. Building the Best You •Rules: Professional, social, genuinely helpful •Use a custom description, personal statement and background •Make the most of your background summary •Claim your personal URL
- 20. Company Pages: Your Online Office
- 21. Why You Need a Company Page •Allows your company to have followers •Gives you a spot to share company achievements •Showcase products/services •Gather/display recommendations •Empowers customers to find you
- 22. Company Pages • Greater insights, control, advertising potential • More information about your audience and potential contacts https://www.linkedin.com/company/comptia
- 23. Getting Started
- 25. Groups: Your Online Golf Course
- 26. • Human Resources • Chamber of Commerce • Local events • Expos/shows • Trade organizations • Alumni groups • Your competitors
- 27. Local, Specific, Personal • Create a mix • Cultivate relationships • Build big, build strong
- 28. Group Doesn’t Exist? Make one: •Professional interests •Affinity groups •Accomplishments •Locations
- 29. Now what?
- 32. Connect
- 33. Get Local
- 34. Congratulate • As a person, company or in a group
- 35. But What to Share? 80/20 Rule Only promote your products, services and content *20 percent* of the time
- 36. The Other 80 Percent •Articles •Workshops •Events •Images •Industry insights •Commentary Informative, useful updates receive the highest engagement rates because that’s the information members expect from companies they follow on LinkedIn.
- 37. Silence is Golden Use the letterhead rule Does it belong here?
- 39. Profile: You, personally • Brag, congratulation, connect, inform
- 40. Group: Know your audience Interesting articles, useful resources, requests for advice or help
- 41. Company: Your business Jobs, new products, expansions, milestones
- 42. My Routine • Personal – Weekly – Connect with new contacts – Post a personal update – Add any new skills/accomplishments – Endorse three friends – Post one group discussion in a professional group • Your Business – 3-5 per week – Update your company page – Approve any new groups – Review submissions/discussions – Comment and contribute as needed
- 43. Your Action Plan • Update your personal profile –Photo –Background summary –Title –Skills • Join three groups • Set up a company page –Image –Logo –Description • Commit to a maintenance schedule
- 44. Relevant Links •Claim your personal URL •How to set up a LinkedIn Company Page •Reasons Why You Should Make Your Company a Page on LinkedIn •How to Start a Group