2. • Whether you are
creating a website,
putting together a
PowerPoint presentation
or some other
multimedia show,
always plan it out first.
• A little thought can go a
long way.
DON’T DIVE IN
9. Purpose
Definition:
The mood board presentation is an
exercise displaying various sets of
images conveying different visual
perspectives of a concept or word.
Purpose:
To help the creative team limit the
guessing game of design and
acquire your visual criteria. This
session will help set the visual
direction that fits within the Wine
Connextion brand.
Notes:
• Discuss and brainstorm.
• The more feedback the better!
• There are no right or wrong answers.
• All images are suggestive. They will not
be used in the actual designs.
10. Typography
The quick brown fox jumps over the lazy dog.
Tahoma
The quick brown fox jumps over the lazy dog.
Arial
The quick brown fox jumps over the lazy dog.
Verdana
The quick brown fox jumps over the lazy dog.
Georgia
The quick brown fox jumps over the lazy dog.
Trebuchet
The quick brown fox jumps over the lazy dog.
Times
Sans Serif Serif
Web fonts
» Web fonts will be used for the majority of the site. Which one is preferred?
11. Defining the Color Palette
Existing color usage
» Colors depicted below are currently being used. Are these the correct colors for website?
Logo / Seal Print / Terra Cotta’s
13. Logo
Logo Characteristics:
» Any idea where the tagline will be in relationship to the logo?
» Is it a requirement that the tagline has to appear with the logo at all times?
» Are the purple grapes preferred over the pinkish color grapes?
» Should the Fine Wines seal be used on the site? If so any preference to where and how often?
What are your goals? What is your presentation for? To educate? To sell? To convince? To inform? To entertain? Or a combination of the above? Know your audience! Is it a serious matter? Can it be entertaining? Do they care about what you have to say? Once you know your audience, target your presentation to THEM.
These are also a popular tool as they help to communicate the overall style or feel. A mood board- Brings the images and ideas together Provides a visual summary or the mood of the design Usually does not have detailed information The main focal point should be just off centre.
Mood boards can be used..... To provide a focus for new design ideas Can help finalise the colours,or patterns or textures Develop styles in the clothing or products Can help determine target markets Can communicate ideas to clients.
Fabric samples Trimmings Drawings Quick sketches Painting Photographs Notes and annotations Possible colour ways Magazine/newspaper clippings