The real estate industry is highly competitive. From entrepreneurs to experienced business professionals, all connect with the conglomerates to boost the online presence and visibility.

1. 10 Local SEO Tips to improve your Real Estate
Websites
The real estate industry is highly competitive. From entrepreneurs to
experienced business professionals, all connect with the conglomerates
to boost the online presence and visibility. Fortunately, if you intend to
begin your quest online, you don't need to compete with hundreds of real
estate agents directly. Instead, you have to compete with your
contemporaries who only share the same section as yours. The
competition gets more fierce and bold based on the location, irrespective
of the expansion of business. The use of SEO for Real Estate is very
advantageous. Proper implementation of SEO (Search Engine
Optimization) tips and strategies enables you to give a hard fight. The
blog will talk about SEO Services for Real Estate Sectors.
1. SEO
Audit

2. First, you need to be clear about your current position. An SEO audit
guides you to notice the overall performance of pages. It needs enough
time to execute an audit, but the result will benefit you. You have to know
the answers to the questions.
● Does your site have a local rank?
● Does your website earn enough organic traffic?
● Do you generate leads and experience conversions?
If the answers are no, there must be a reason. An SEO audit can help you
here. You need to focus on issues like
● Page Structure
● Site Structure
● Content
● Usability
● Accessibility
● Links

3. When you improvise these sections, automatically, the answers to the
questions mentioned above will become 'yes'.
Read More: What is Local SEO? A Comprehensive Guide to Local
SEO
services
2. Optimize
Search
After you get the audit result, you should create plans addressing
individual issues. A systematic approach will make you cover all the
points. After fixing the addressed sections, have a detailed look at the
following factors to improve the optimization process.
● Keyword Analysis
● SEO-friendly URLs
● Title and Meta description, Image, Site Speed, and Content
Optimization

4. ● Internal Link Placement
● Broken Links
● CTR and Bounce Rate
Optimization
● Redirects
● W3C Validation
● XML Sitemap
● Robots.txt
● SSL Certificate
3. Make Your Website
Accessible
Despite having any disability, everyone should access the internet easily.
If the website has been developed without accessibility in mind, the users
suffer. Often, the issue of disabilities is overlooked when it comes to the
online periphery. Your real estate website must be ADA compliant. The
basic guidelines are as followed,
● Each document must contain a link to download helpful software.
● Notification is a must in case the user enters invalid data.
● Do not only focus on the color.
● Links and buttons must have clear names.

5. ● Include the ‘skip navigation’ option to allow the users to access the
content.
● Images must include alt texts, and videos need to have captions
● Audio and video need descriptions
● The users can stop audio immediately.
● Titles must not be misleading.
● Page readability must be intact.
You must do thorough research on the ADA complaints.
4. Optimize for Mobile
Phones
The maximum of internet traffic generation happens through mobile
devices. Your website must run on smartphones and tablets smoothly to
satisfy Google and your customers. You need to focus on design, page
speed, hosting speed, homepage, site search, site navigation, forms,
conversions, and usability. You may use an emulator to have a preview of
your content on different devices.
5. Add Your Website to Google My Business and Other
Directories

6. Local SEO for Real Estate boosts local citations. You must update your
website with your name, address, and contact details. You may begin
with Google My Business to update your profile. You can enrich the
website with relevant photos, videos, and original content.
You can add your website to other business directories, namely Yahoo
Homes, Local.com, Yellow Pages, Yelp, Neighborhoodscout, Better
Business Bureau, Merchant Circle, Manta, Angie's List, and many more.
First, get your business account verified and have control over the data.
6. Socialize
Social media does not impact the search engine ranking directly, but it
has an essential role in the digital marketing strategy as it helps to
● Connect with your targeted audience
● Boost exposure
● Build trust and authority
● Generate more traffic
● Lead to conversions

7. Without social media platforms, it is difficult for the real estate business to
enhance its online presence. Use the social media platforms for specific
purposes and share your website content, video, including other
information. For example, you can use Facebook to display the sales
opportunities. On the other hand, rely on Pinterest and Instagram to
promote visuals.
Read More: Local SEO: Your Strategic Optimization Guide for
2021
7. Publish Useful Content
You can use the relevant keywords in your website blogs. If you have a
small business and a limited budget, you have to determine specific
content types. Your website blog may blend information, visual content,
and interview sessions with other local business owners.
Articles might include the primary data of a place like living cost, social
life, school, crime, restaurant, roads, etc. The visuals include images,
video tours, live stream videos, etc. Interviews always add a unique
point-of-view to the information regarding a place that will attract potential
buyers more. Remember to optimize the content with specific data before
sharing it on multiple platforms.
8. Use Visuals
Along with content, you should also focus on video content. Impactful
videos influence the users to a great extent. You may launch your own
YouTube channel, upload quality videos consistently, share those videos
on different

8. social media pages, go live, etc. You can include the video link with your
website contents and social media profiles for more exposure.
9. Apply Schema
Schema helps the search engines (including Google) to know more about
your page. A real estate business page should include the agent's
names, offers, products, rent prices, residences, postal address, web
page, etc.
10. Buy Featured
Snippets
Featured snippets work as game-changers. It can boost conversion and
traffic, attract your potential users, and improve your ranking. Only a few
local businesses can avail these featured snippets. If you get it, try to use
it.
Final Words
The discussed SEO tips will help you in your real estate business. If you
are a beginner, you may hire our SEO Expert from Digital Infoways that
provides Local SEO Services for Real Estate India.