Storytelling at its finest by yours truly to students in a PRAD class at DePaul University.

1. What Have You Done For
Me Lately, PR?
Kevin Petschow, Senior Director of Global Public Relations
Twitter: @KevinPetschow @DePaulU Hashtag: #PRAD255
LinkedIn: www.linkedin.com/in/kevinpetschow
Instagram: www.Instagram.com/kevinpetschow
Facebook: www.facebook.com/kevinpetschow
PRAD 255, Section 901 | May 23, 2017

2. Our Talk
1. Introduction
2. What We Have in Common
3. Alternate Pathways
4. Today
5. Stepping Stones
6. Corporate PR
7. Typical Day in PR
8. 10 Tips for Success
9. Points to Ponder
10.Q&A
Copyright 2017 Kevin Petschow / All Rights Reserved

3. About Kevin Petschow
Copyright 2017 Kevin Petschow / All Rights Reserved

4. What We Have in Common
Copyright 2017 Kevin Petschow / All Rights Reserved

5. Same Area of Study;
Different Career Pathways
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6. Today
Global Public Relations,
Analyst Relations &
Social Media
Corporate
Communications
Telecommunications,
Information Technology
&
Internet of Things
Copyright 2017 Kevin Petschow / All Rights Reserved

7. How Did I Get Here?
Copyright 2017 Kevin Petschow / All Rights Reserved

8. The Wonder Years (Kevin)
High School Dreamer High School Reality
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9. The Wonder Years (Kevin)
College Dreamer College Reality
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10. Stepping Stones (Kevin)
PR “Oscars:”
Telecom
(3Com &
Cisco)
Current Job:
Aeris
(Sr. Dir.
Global PR)
2nd Job:
PR &
Fundraising
(Lake Forest
Academy)
1st Job:
PR &
Fundraising
(ATΩ HQ
LeaderShape)
3rd Job:
Corporate
Comms (GTE)
Major
Mass Comms
Minor: PR
Fraternity
(PRO, ARO,
Athletics
Chair)
Campus Jobs
(SoC, Vidette,
WZND, Rec Ctr.)
Jobs:
SVP-Telecom &
Tech Practices
(PR Agencies)
Copyright 2017 Kevin Petschow / All Rights Reserved

11. Working in Corporate PR
• Act like a business pro and be a comms pro.
• Forcing-function to communicate an
organization’s point of view.
• Protector of a brand, name and reputation
• Think global and act local mindset in a
dynamic, ever-changing, fast-paced
environment.
• Solution solver that requires being calm, cool
and collected.
• Work for companies and industries of all
shapes and sizes. B2B and B2C.
Copyright 2017 Kevin Petschow / All Rights Reserved

12. What a typical day in PR is like
• Media monitoring and analysis of your
company, competitors, industry and
worldwide issues impacting them.
• Posting content on social media channels.
• Email interaction with others
• Writing, writing and more writing.
• Outreach to journalists, bloggers industry
analysts and influencers. Investors too.
• Managing your supervisors’ and senior
leadership team’s expectations.
• Meetings, meeting and more meetings.
Copyright 2017 Kevin Petschow / All Rights Reserved

13. Tomorrow
Copyright 2017 Kevin Petschow / All Rights Reserved

14. 10 Tips for Success
1. Set Goals
2. Get Involved; Be Active
3. Build & Sustain Relationships
4. Be a Leader
5. Do Your Best & Impress
Copyright 2017 Kevin Petschow / All Rights Reserved

15. 10 Tips for Success
6. Do Work That You Enjoy
7. Seek Mentors; Coaches
8. Volunteer; Give Back
9. Keep Learning; Growing
10. Celebrate Success
Copyright 2017 Kevin Petschow / All Rights Reserved

16. Points to Ponder
Either write something worth reading
or do something worth writing about.
- Benjamin Franklin
Copyright 2017 Kevin Petschow / All Rights Reserved

17. Points to Ponder
People should use their talent.
If you’re in public relations you can
offer PR help to a charity. These
organizations are always looking for
people to volunteer or raise money.
We can all do that.
- Will Schwalbe
Copyright 2017 Kevin Petschow / All Rights Reserved

18. Points to Ponder
People do not buy goods and services.
They buy relations, stories and magic.
- Seth Godin
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19. Points to Ponder
I've failed over and over again
in my life and that is why I succeed.
- Michael Jordan
Copyright 2017 Kevin Petschow / All Rights Reserved

20. Points to Ponder
Public relations professionals
have the skills and competencies
that today’s organizations and
businesses want and need.
Go forth and do great things!
- Kevin
Copyright 2017 Kevin Petschow / All Rights Reserved

21. Enjoy the Journey!
Copyright 2017 Kevin Petschow / All Rights Reserved

22. Questions?
Copyright 2017 Kevin Petschow / All Rights Reserved

23. What Have You Done For
Me Lately, PR?
Kevin Petschow, Senior Director of Global Public Relations
Twitter: @KevinPetschow @DePaulU Hashtag: #PRAD255
LinkedIn: www.linkedin.com/in/kevinpetschow
Instagram: www.Instagram.com/kevinpetschow
Facebook: www.facebook.com/kevinpetschow
Thank you | Go DePaul. Go PRAD 255.