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Kevin Tan
Services
• Luxury Car Services (UberBlack)

• Cab Rides (UberTaxi)
• SUV Rides (UberSUV)
• Car Rides (UberX)
Current Status
•
•
•
•

As of August 2013, valued at $3.5B
Including Google Ventures’ $258M investment
Estimated 2013 Revenue: $125M
~300 Employees (not including drivers)
UberHistory
• UberCab 2009: CEO Travis Kalanick & Garrett Camp
• 2010 : iOS & Android app released
• 2011: raised $50M from investors
o Menlo Ventures, Goldman Sachs, Bezos Expeditions

• 2012: experimental UberTaxi in Chicago
• Early 2013: experimental UberChopper ($3000 !!)
• Sept 4, 2013: First Sports Deal – NFL Partnership
o Reach a more mainstream audience

• From San Fran in 2010 to 19 countries (35 cities)
o NYC, DC, Baltimore, Detroit, UK, France, Singapore, New Delhi, Taipei
What’s Hot?
• One thing: RIDES!
• Hottest: UberBlack
Why it Works:
“Everyone’s private driver”
One thing, and doing it well.
Constant Customer interaction for improvements
Focus on experience: Consumer willing to pay
premium
• Uber has no drivers natively
•
•
•
•

o Drivers join the network, get paid and Uber takes a commission
We all Scream!
• July 2013: Celebrate National Ice Cream Month
Competition
•
•
•
•

Lyft, Hailo, TaxiMagic, Sidecar
Local Taxi Companies (Metro Car, Yellow Car)
Public Transportation
Local Goverments
o Washington DC, San Francisco, Toronto, et al. all pushed legal opposition
Sink or Float?
Float and sail off with favorable winds
Biased… maybe.
Taking an existing high-demand market
Creating a new niche-market with self-propagating
demand
• Releasing new products, with constant consumer
feedback
• Google is backing them = Resources!
•
•
•
•
Thank You! Questions?

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Uber Company Review

  • 2. Services • Luxury Car Services (UberBlack) • Cab Rides (UberTaxi) • SUV Rides (UberSUV) • Car Rides (UberX)
  • 3. Current Status • • • • As of August 2013, valued at $3.5B Including Google Ventures’ $258M investment Estimated 2013 Revenue: $125M ~300 Employees (not including drivers)
  • 4. UberHistory • UberCab 2009: CEO Travis Kalanick & Garrett Camp • 2010 : iOS & Android app released • 2011: raised $50M from investors o Menlo Ventures, Goldman Sachs, Bezos Expeditions • 2012: experimental UberTaxi in Chicago • Early 2013: experimental UberChopper ($3000 !!) • Sept 4, 2013: First Sports Deal – NFL Partnership o Reach a more mainstream audience • From San Fran in 2010 to 19 countries (35 cities) o NYC, DC, Baltimore, Detroit, UK, France, Singapore, New Delhi, Taipei
  • 5. What’s Hot? • One thing: RIDES! • Hottest: UberBlack
  • 6. Why it Works: “Everyone’s private driver” One thing, and doing it well. Constant Customer interaction for improvements Focus on experience: Consumer willing to pay premium • Uber has no drivers natively • • • • o Drivers join the network, get paid and Uber takes a commission
  • 7. We all Scream! • July 2013: Celebrate National Ice Cream Month
  • 8. Competition • • • • Lyft, Hailo, TaxiMagic, Sidecar Local Taxi Companies (Metro Car, Yellow Car) Public Transportation Local Goverments o Washington DC, San Francisco, Toronto, et al. all pushed legal opposition
  • 9. Sink or Float? Float and sail off with favorable winds Biased… maybe. Taking an existing high-demand market Creating a new niche-market with self-propagating demand • Releasing new products, with constant consumer feedback • Google is backing them = Resources! • • • •

Notes de l'éditeur

  1. 2008 Paris Conference, Garrett: push a button and a car shows up
  2. Transportation, something everyone uses, making it fancy.