This is the deck I use to introduce people to the Business Model Canvas as a tool for testing and iterating their new business ideas. The presentation is given by breaking down the canvas into three components: creating value, delivering value, capturing value.
Thanks to Bob Neher for introducing me to this style of teaching the Business Model Canvas!
I have given this presentation at Columbia University and Rensselaer Polytechnic Institute (RPI).
18. To
build
an
effective
business
model,
a
company
must
identify
which
customers
it
tries
to
serve.
Various
sets
of
customers
can
be
segmented
based
on
the
different
needs
and
attributes
to
ensure
appropriate
implementation
of
corporate
strategy
meets
the
characteristics
of
selected
group
of
clients.
Formal
Definition
http://en.wikipedia.org/wiki/Business_Model_Canvasmade
by
Kevin
Yien
41. The
collection
of
products
and
services
a
business
offers
to
meet
the
needs
of
its
customers.
According
to
Osterwalder,
(2004),
a
company's
value
proposition
is
what
distinguishes
itself
from
its
competitors.
The
value
proposition
provides
value
through
various
elements
such
as
newness,
performance,
customization,
"getting
the
job
done",
design,
brand/status,
price,
cost
reduction,
risk
reduction,
accessibility,
and
convenience/usability.
Formal
Definition
http://en.wikipedia.org/wiki/Business_Model_Canvasmade
by
Kevin
Yien
57. A
company
can
deliver
its
value
proposition
to
its
targeted
customers
through
different
channels.
Effective
channels
will
distribute
a
company’s
value
proposition
in
ways
that
are
fast,
efficient
and
cost
effective.
An
organization
can
reach
its
clients
either
through
its
own
channels
(store
front),
partner
channels
(major
distributors),
or
a
combination
of
both.
Formal
Definition
http://en.wikipedia.org/wiki/Business_Model_Canvasmade
by
Kevin
Yien
65. http://pikichat.com/img/mixpanel.png
Dedicated / E-Commerce
Flash Sales
Platform
http://www.arichteacher.com/wp-content/uploads/2014/09/acorns-app-review.png
2-Step Distribution
https://evbdn.eventbrite.com/s3-s3/eventlogos/1126372/yeswarelogo2200x900trans.png
Social Commerce
http://cdn.techinasia.com/wp-content/uploads/2011/07/Zynga-Logo.png?17bc4c
Aggregator
http://www.adoptahighway.com/Blog/image.axd?picture=2013%2F2%2Flogo.jpgmade
by
Kevin
Yien
71. To
ensure
the
survival
and
success
of
any
businesses,
companies
must
identify
the
type
of
relationship
they
want
to
create
with
their
customer
segments.
Formal
Definition
http://en.wikipedia.org/wiki/Business_Model_Canvasmade
by
Kevin
Yien
94. In
order
to
optimize
operations
and
reduce
risks
of
a
business
model,
organization
usually
cultivate
buyer-‐supplier
relationships
so
they
can
focus
on
their
core
activity.
Complementary
business
alliances
also
can
be
considered
through
joint
ventures,
strategic
alliances
between
competitors
or
non-‐competitors.
Formal
Definition
http://en.wikipedia.org/wiki/Business_Model_Canvasmade
by
Kevin
Yien
129. The
most
important
activities
in
executing
a
company's
value
proposition.
An
example
for
Bic
would
be
creating
an
efficient
supply
chain
to
drive
down
costs.
Formal
Definition
http://en.wikipedia.org/wiki/Business_Model_Canvasmade
by
Kevin
Yien
130. thought experimentmade
by
Kevin
Yien
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131. made
by
Kevin
Yien
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132. made
by
Kevin
Yien
http://i.ytimg.com/vi/x4y5HrPEcKk/maxresdefault.jpg
surviving
133. made
by
Kevin
Yien
https://d3vjk4jagnknqc.cloudfront.net/uploads/2013/06/Girl-walking-to-school.jpg
custdev
140. Artisan
Craftsmen
People
Interested in
Handcrafted
Goods
Finding unique,
high quality
goods
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audience
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reputation
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portal
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transaction
fees
featured
seller ad
FedEx/UPS
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by
Kevin
Yien
142. The
resources
that
are
necessary
to
create
value
for
the
customer.
They
are
considered
an
asset
to
a
company,
which
are
needed
in
order
to
sustain
and
support
the
business.
These
resources
could
be
human,
financial,
physical
and
intellectual.
Formal
Definition
http://en.wikipedia.org/wiki/Business_Model_Canvasmade
by
Kevin
Yien
148. made
by
Kevin
Yien
angels
http://myfilesdata.yicai.com/attachment/201212/31/58691_1356919215IFhI.jpg
149. made
by
Kevin
Yien
crowdfunding
http://media2.s-nbcnews.com/i/newscms/2014_11/250761/140313-kickstarter-screen-jb-1534p_405a41ea74f3acd3868abacbc5c32033.j
150. made
by
Kevin
Yien
friends & family
http://www.learnvest.com/wp-content/uploads/2013/06/78054705.jpg
151. made
by
Kevin
Yien
venture capital
http://techonomy.com/wp-content/uploads/2012/08/schonfeld_andreessen-horowitz-2.jpg
152. made
by
Kevin
Yien
corporate
http://imi.vc/upload/backgrounds/Intel_Capital_is_willing_to_invest_65_million_dollars___1.jpg
153. made
by
Kevin
Yien
government
http://www.news.gatech.edu/hg/image/270341/original
http://www.sbir.gov/sites/all/themes/sbir/images/logo.png
155. made
by
Kevin
Yien
qualified employees
http://www.leapwisemedia.com/wp-content/uploads/2014/01/LW-WereHiring.jpg
156. made
by
Kevin
Yien
mentors
http://i.huffpost.com/gen/1385547/thumbs/o-MENTORING-facebook.jpg
157. made
by
Kevin
Yien
teachers
http://www.wired.com/wp-content/uploads/blogs/wiredenterprise/wp-content/uploads/2013/05/20130503-ANDREW-NG-003edit.jpg
158. made
by
Kevin
Yien
coaches
http://24b3f6.medialib.edu.glogster.com/media/42/426a7a2ba7e04555689201d11e9a22649244b185422cefd7759d848b60c83cb6/herbie-pic.jpg
159. made
by
Kevin
Yien
advisors
http://i.imgur.com/86oMZ19.jpg
http://telecombrokers.com/wp-content/uploads/2012/11/Advisory-Board-Meeting1.jpg
167. Artisan
Craftsmen
People
Interested in
Handcrafted
Goods
Finding unique,
high quality
goods
Finding a niche
audience
Building a
reputation
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portal
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FedEx/UPS
made
by
Kevin
Yien
169. Artisan
Craftsmen
People
Interested in
Handcrafted
Goods
Finding unique,
high quality
goods
Finding a niche
audience
Building a
reputation
etsy.com
portal
Facebook
GET
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KEEP
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Development
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Economic
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Devs/Designers
VC Funding
Community
Development
FedEx/UPS
made
by
Kevin
Yien
170. Business Model Canvas
Capturing Value
http://4.bp.blogspot.com/-IyMruWYioGQ/T_EkgViB2YI/AAAAAAAAAWc/4E9Wa5IM72o/s1600/hotaru20100709_s.jpeg
yien.kevin@gmail.com
@kevinyien
made
by
Kevin
Yien
177. price = cost + margin
http://edge.rit.edu/edge/P09310/public/BOMjpeg2.jpeg
made
by
Kevin
Yien
178. based on
competition
made
by
Kevin
Yien
http://www.globalchange.umich.edu/globalchange2/current/workspace/Sect007/s7g3/images/Imp/Race-to-the-Bottom.jpg
226. Artisan
Craftsmen
People
Interested in
Handcrafted
Goods
Finding unique,
high quality
goods
Finding a niche
audience
Building a
reputation
etsy.com
portal
Facebook
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Devs/Designers
VC Funding
Community
Development
FedEx/UPS
made
by
Kevin
Yien
230. Artisan
Craftsmen
People
Interested in
Handcrafted
Goods
Finding unique,
high quality
goods
Finding a niche
audience
Building a
reputation
etsy.com
portal
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Development
transaction
fees
featured
seller ad
FedEx/UPS
made
by
Kevin
Yien
232. This
describes
the
most
important
monetary
consequences
while
operating
under
different
business
models.
A
company's
DOC.
Formal
Definition
http://en.wikipedia.org/wiki/Business_Model_Canvasmade
by
Kevin
Yien
245. Artisan
Craftsmen
People
Interested in
Handcrafted
Goods
Finding unique,
high quality
goods
Finding a niche
audience
Building a
reputation
etsy.com
portal
Facebook
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Devs/Designers
VC Funding
Community
Development
transaction
fees
featured
seller ad
Salaries
FIXED
Rent
Servers
VAR
Shipping
FedEx/UPS
made
by
Kevin
Yien
247. Artisan
Craftsmen
People
Interested in
Handcrafted
Goods
Finding unique,
high quality
goods
Finding a niche
audience
Building a
reputation
etsy.com
portal
Facebook
GET
Newsletter
KEEP
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GROW
Software
Development
Regional
Economic
Development
Agencies
Online
Payments
Vendors
Devs/Designers
VC Funding
Community
Development
transaction
fees
featured
seller ad
Salaries
FIXED
Rent
Servers
VAR
Shipping
FedEx/UPS
made
by
Kevin
Yien
248. Artisan
Craftsmen
People
Interested in
Handcrafted
Goods
Finding unique,
high quality
goods
Finding a niche
audience
Building a
reputation
etsy.com
portal
Facebook
GET
Newsletter
KEEP
Collections
GROW
Software
Development
Regional
Economic
Development
Agencies
Online
Payments
Vendors
Devs/Designers
VC Funding
Community
Development
transaction
fees
featured
seller ad
Salaries
FIXED
Rent
Servers
VAR
Shipping
FedEx/UPS
Product Cost CAC
LTV
Fees
Economics
ASP Buyers / Year TTC Sales
Competition
Pricing
Market Size
Servers
Shipping
Salaries
Rent
Fees
http://www.wcti12.com/image/view/-/23862184/highRes/1/-/8h7e8x/-/fire-jpg--8-.jpg
BURN RATE
made
by
Kevin
Yien