Experienced E-Commerce and social media manager with innovative problem solving, management, leadership and communication skills, successful at creating and implementing online marketing strategies.

1. KATHERINE GEAR
847-387-0599 • 2032 West Division • Chicago, IL 60622 • Kgear3@gmail.com
AREAS OF EXPERTISE
Experienced social media strategist with innovative problem solving, leadership and communication skills, successful at
creating and implementing online marketing strategies.
 Social Media Strategy & Implementation  Website Planning, Strategy and Implementation
 Online Advertising Creation, Execution and
Performance Tracking
 Strategic Business and Digital Planning with
Alignment to Goals and Tactics
 SEO and SEM Campaign Management  E-Mail Marketing Strategy and Optimization
PROFESSIONAL EXPERIENCE
Hyatt Hotels Corporate, Chicago, IL February 2013- present
Area E-Commerce Marketing Manager
Oversee social media strategy while planning and executing strategic campaigns
Implement online marketing and content strategies for websites, e-mail campaigns, online advertisements
Create online banner ads, research new advertising opportunities, manage advertising through third parties
Research and implement best practices and digital initiatives
The Peninsula Hotel, Chicago, IL June 2011- February 2013
E-Commerce Manager
Promoted from Specialist to Manager position in November 2012.
Create and implement strategies for all online marketing, which includes SEO, SEM campaigns, online banner
ads, social media initiatives, e-mail campaigns, and online reputation management
Create online banner ads, research new advertising opportunities, manage advertising through third parties
Social media campaign management working with a third party to implement campaigns
BCVevolve, Chicago, IL June 2010- June 2011
Social Media Strategist
Create and implement specific social media strategies across multiple platforms for each client
Create content daily, maintain multiple social media sites, manage messaging to drive engagements
Direct and shoot photographs, create script and direct Youtube videos
Trinsic Interactive, Chicago, IL May 2009-July 2010
Social Media Strategist / Social Media Intern
Maintain and update articles on Twitter daily to continue to promote advertising agency’s capabilities
Interact with followers and facilitate discussions within the advertising community
Utilized previous strategic plan to create VitalmHealth Twitter account to help promote medical iPhone apps
LEADERSHIP AND OTHER ACTIVITIES
College Mentors for Kids January 2007-May 2010
President, Vice President, General Manager, Mentor
Nationally elected Board Member and attended bi-monthly meetings to help make financial and program decisions
Created College Mentors For Kids social media sites and strategy to better communicate with staff and mentors
IU
Women’s Rugby January 2007- August 2009
Personally secured donation for $5000 from Mark Cuban, Owner of Dallas Mavericks in order to attend the
Nationals Final Four Tournament in Albuquerque, New Mexico
EDUCATION
Indiana University, College of Arts and Science, Bloomington, IN May 2010
Bachelor of Arts, GPA: 3.2/4.0
Majors: Spanish, Psychology
Study Abroad, University of Alcala de Henares, Alcala de Henares, Spain (Summer of 2009)
Intensive Spanish language and culture study through Spanish speaking classes and host family experience