8. Results- Trinsic Interactive Recruited new clients to work for Obtained over 2,000 followers in 6 months Created relationships with followers, advertising agencies, as well as loyalty to the agency Became an advertising influence on twitter
9. Case Study 2: Vitalmhealth Campaign Objectives: Strategize and implement social media plan Create buzz about company, iphone applications, mobile health, and mobile health trends Enlist new clientss Engage and interact with followers to create brand loyalty
10. Results- Vitalmhealth Recruited new clients to create iPhone apps for Obtained over 300 followers in 4 months Created relationships with followers, mobile health sites, as well as loyalty to our iPhone apps Became an mobile health (mhealth) influence on twitter
11. Social Media Presence in China Research Objectives: Discover social media niche in China Find age groups, popular social media sites to embrace in new ads, etc Find popular B2B and B2C social media websites to create new tools for Find examples of successful social media campaigns
12. Results- Social Media in China Created list of popular social media sites to use for services Tudou= Youtube Photo.163= Flickr Fanfou= Twitter Research Intel and Dell’s successful campaigns to create similar styles Consider local and mobile B2B implications in China Chinese government blockage of sites is a major challenge
13. Connect with me! Kgear3@gmail.com Katgear http://katgear.webs.com/ http://katgear.blogspot.com/ Katherine Gear