4. Skill set Strategizing, developing and implementing social media plans for clients Engaging and interacting with social media users Generate buzz about trends, topics, products Create long-term relationships with followers Connect businesses and create loyalty within social networks Gain insight and learn about new social media tools, tips and trends 2
10. Case Study 1- Trinsic Interactive Campaign Objectives: Research, develop and implement a social media campaign for Trinsic Interactive Create buzz and obtain followers for new interactive agency Find new clients through use of social media Educate and influence followers on advertising trends and articles 4
11. Results- Trinsic Interactive Recruited new clients to work for through social media Obtained over 2,000 followers in 6 months Created relationships with followers, advertising agencies, as well as developed loyalty to the agency Became an advertising influence on twitter 5
12. Case Study 2: Vitalmhealth Campaign Objectives: Develop, strategize and implement social media plan Create buzz about company, iPhone applications, mobile health, and mobile health trends Develop new apps for current and new clients Engage and interact with followers to create loyalty 6
13. Results- Vitalmhealth Recruited new clients through social media Obtained over 300 followers in 4 months Created relationships with followers, mobile health sites, as well as loyalty to our iPhone apps Became an mobile health (mhealth) influencer on twitter 7
14. Case Study 3: CMFK Create a way to effectively communicate with: 100 mentors 22 staff members Headquarters in Indianapolis Local Bloomington community Developed and implemented Twitter and Facebook Fan page to connect people Find relevant followers, interact with community and mentors, keep Bloomington updated on events, articles, fundraisers and activities 8
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16. Project 1: Social Media Presence in China Research Objectives: Discover social media niches in China Find age groups, popular social media sites to embrace in new ads, etc Search popular B2B and B2C social media websites and create new tools Find examples of successful social media campaigns 10
17. Results- Social Media in China Created list of popular social media sites to use for services Tudou= Youtube Photo.163= Flickr Fanfou= Twitter Research Intel and Dell’s successful campaigns to create similar styles Consider local and mobile B2B implications in China Chinese government blockage of sites is a major challenge 11