View a short, easy to understand yet comprehensive overview of all the relevant social media channels you and your company need to be on to be successful. Facebook, Twitter, Pinterest, Foursquare and other social networks are changing the way small and large businesses interact with customers, take a minute to learn why you need to pay attention to each social media channel.

1. Social Media
Overview
The most relevant sites to be on… no matter what
industry you’re in.

2. What’s The Point?
• Social media is here to stay
• It’s changing the way everyone does business
by:
• Connecting customers to brands
• Creating a valuable feedback channel
• Changing customer expectations

3. What’s The Point?
• Brands can’t sit back and continue on ignoring
social media channels
• Customers will move on to your competitors if
you continue disregarding listening to them
• Marketing budgets must shift to include the
basic social media channels if your brand
wants to stay relevant

4. Facebook
• New Marketing Platform which allows brands to easily
share information
• Direct messaging also helpful for customer service
and feedback
• Share photos and unique information about the
company
• Most useful as the main information hub
• Link back to Facebook from other social media
sites
• Monitor comments, posts, likes and insights to gauge
what your audience is most interested in

5. Twitter
• Compliments Facebook account as a marketing
channel
• Also an incredibly useful customer support and
feedback channel
• Don’t just listen, engage your customers
• Monitor relevant keywords to know what people
are saying about you
• Respond and let people know you’re out there and
listening

6. Foursquare
• Monitor your social media frequency with the help
of Foursquare
• Gauge demographics and days customers are
most social
• Experiment with “specials” to see what works and
what doesn’t
• Great listening channel, learn what people are
saying about your business in the comments
section

7. Pinterest
• Jump onto one of the fastest growing social
media sites that incorporates visuals and
photos
• Fanbase may be low, but this is an incredibly
helpful tool in increasing clicks to websites
• Can also be used as a listening channel, search
relevant keywords for brands and competitors

8. Google +
• Enhance and create communities
• Marketing and listening channels
• Live chats/ live video sessions
• Offer unique ways to interact directly with
online customers
• Major SEO benefits

9. Let’s Connect!
Katherine Gear
E-Commerce Manager
•About Me
•Linked In
•@Katgear
•Thoughts on social media