The document outlines Kiana Fogle's personal brand as a creative consultant who helps clients with their daily travel needs. She has experience as a behavioral technician and owns her own clothing store. Her goals are to expand her store and connect with marketing companies to further develop her skills in retail and consulting.

1. PERSONAL BRAND EXPLORATION
Kiana R. Fogle
Project & Portfolio I: Week 1
June 4th, 2023

2. I consider myself to be a creative thinker, problem
solver, and as well as a reliable person. you. I I
am originally from Connecticut. Born and Raised. I
come from a family of 5 children. I have always
been a family oriented individual. As a child, I had
dreams of becoming a fashion designer. Always
dreaming and creating images on paper of
different dresses or outfits that I wanted to create.
I grew up in a rough neighborhood, so my goal
and vision for myself was to become famous and
move my family in a better environment. I have
always wanted to own my own clothing store.
Once I have became an adult, I was able to
execute my childhood dream. I now own my own
clothing store, which is located online.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Specialist
• Marketing Analyst
• Web Designer
BRAND ARCHETYPE – My
archetype is a creator. I am a
individual that is constantly
brainstorming and creating new
ideas. I have a vision and I tend to
execute it by bringing my ideas to
life, whether it is work related or
artistic views.
[Behavioral Technician] for [Constellation Health]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Chantelle Brinkley
Outreach Plan:
• I will show Ms. Brinkley my portfolio of my current
expertise that is pertaining to the position.
• I will reach out to Ms. Brinley via email in order for me
to successfully retrieve an interview for a position within
the company
Managing director, Zero Trillion
Aubrey Podolsky
Outreach Plan:
• I will reach to Mr. Podolsky Via email and as well as
phone discussing my possibilities of obtaining a position
within the company.
• I will show Mr. Podolsky a Portfolio of all of my work
background and experience pertaining to the position
that I am applying for.
Managing Director, Toronto
Global CSO, Zero Trillion
Adam Fierman
Outreach Plan:
• I will create a work portfolio showing Mr Fierman my
previous experience, and as well as any internship that
I have completed prior to applying to their prestigious
firm
• I will reach out via email and as well as through their
career portal for the company website.
Partner, Global Creative
Director

5. GOALS
Short Term: (December, 2023)
• My goal is to start to connect with different
companies involving retail Marketing
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: 2025
• I am going to open a Boutique storefront for my
current company within Atlanta, Georgia.
Long Term: 2030
• I am going to open multiple storefront locations
between Connecticut and Florida of my clothing
store.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer Service
SOFT
HARD
Novice / Adept / Expert
Sales Skills Novice / Adept / Expert
Communication skills Novice / Adept / Expert
Leadership Novice / Adept / Expert
Project Management
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
CRM software Novice / Adept / Expert
Mac OS Novice / Adept / Expert

7. I help Everyone, by coming up with solution
to their basic travel needs. Daily.
PROMISE

8. CREDENTIALS
Work Experience:
• Constellation Health, Behavioral
Technician, Norwalk Connecticut 8/2022-
present
• Provided individual services to clients that
supported their recovery and resilience.
Maintain awareness of the importance of
language and conduct.
Education:
Digital Marketing, A.S., Full Sail University (Dec 2023)
Leadership Roles:
• Training Expert, 10 years of experience in
training new employees

9. COMPETITION
Amie Stanley
Industry Experience:
• Founder of E29 Marketing
Education:
• University of Iowa
Leadership Experience:
• Owner/ CEO
• This eBook details E29’s perspective on the
emerging technology and trends at the intersection
of digital and analog. These trends are all having a
tremendous effect on the way we conduct
marketing. Not only changing are the very items
people want to buy, but also how marketers identify,
communicate to, and interact with, target audiences.
Skills and Proficiencies:
• CRM
• Integrated Marketing
• Strategic Planning
Terra Chamberlin
Overall Online Presence:
• Customized banner, Headshot, Creditations and past
experiences detailed in the description,
recommendations listed below on profile
Industry Experience:
• Group account Coordinator E29
Education:
• Santa Clara University
Leadership Experience:
• Group Account Director
• 20+ years working with and developing brands from the
ground up, leading clients and partners as the key point
of contact on brand strategy and positioning, creative
campaign development and production, as well as
providing integrated marketing solutions with expert
project management for timely results. Strong consumer
packaged goods and wine background.
Skills and Proficiencies:
• Customer Service
• Mircrosoft Office
• Sales
Overall Online Presence:
• Ms. Chamberlin had 3 connections, No Headshot,
Extensive information, recommendation listed below on
profile

10. COMPETITION
Samantha Aliferov
Noteworthy Experience:
• Creative Director, Starfish Marketing, 5 years 5 months
Jeff Negrin
Industry Experience:
• Industry experience goes here
Education:
• Pratt Institute
Skills and Proficiencies:
• Creative Strategy
• Graphic Design
• Illustration
Overall Online Presence:
• 2 connections, no banner, headshot, detailed
information about experienced background.
Industry Experience:
• Industry experience goes here
Education:
• Colgate University
Leadership Experience:
• Managing Director, Starfish – 2006
• tarfish is a strategic marketing and creative
services provider that delivers Integrated Brand
Experiences. We help companies create more
powerful and valuable brands by looking through
the lens of the Brand Experience for everything
we do.
Skills and Proficiencies:
• Brand Management
• Integrated Marketing
• Marketing Strategy
Overall Online Presence:
• 24 endorsements, 2 recommendations, company
banner, headshot, informative background

11. BRAND POSITION
For Information seekers, my goal is to make sure
that my clients are able successfully obtain any
needed information as much as possible. I do not
consider what I do a job, but I like to go far and
beyond for my clients.
CONSULTANT

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Travel agent convention, Evolution Travel
‣ June 2023 | Las Vegas Nevada
Digital Marketing
• Primary Content: The type of content that I will create will be
Travel consulting services to help individuals with booking
trips and vacation stays.
• Primary Tools: I will be using Instagram, Facebook, Twitter,
and LinkedIn to promote my company services
• Website: My mission is to provide services that my clients can
successfully benefit from.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor is my longtime friend and confidant. Her
name is Ashley Franklin. Our relationship goes back
over 20 years. She is a great business consultant as
well. Ashley have assisted me in obtaining knowledge
on how to properly grow my company.
Formal Education
• J.M Wright Technical High School,
Stamford Connecticut
• Dates Attended: 8/2002-6-2006
• Degree Obtained: High School Diploma
• Trade: Advanced Technology
Soft Skills
• Computer coding, J.M Wright Techical High School,
2006
• Interactive Media, Understanding how to build a website
from the ground up.

14. Kiana R. Fogle
You know why my creative background is so unique? Well, I come up with
different strategies on to provide necessary daily resources to help my
clients become more successful in their everyday lives.

15. REFERENCES
Benjamin Todd (2017). Before committing to management
consulting, consider directly entering priority paths, policy,
start ups, and other options. 8000 Hours News, pp.1 Retrieved
from Before committing to management consulting, consider
directly entering priority paths, policy, startups, and other
options - 80,000 Hours (80000hours.org)
www.zerotrillion.com
(25) Terra Chamberlin | LinkedIn
(25) Amie Stanley | LinkedIn
(25) Samantha Aliferov | LinkedIn
(25) Jeff Negrin | LinkedIn