9. Consumers have negative reactions to
advertising out of context.
Chuck Townsend
3
Viktor Hanacek
10. MICHAEL Rosenwald
Readers hate online ads, most users are
unwilling to subscribe online, and few would pay
to make ads go away.4
11. The legal cases against
companies like AdBlock are
GROUNDLESS
with no support as of yet
from judicial systems 5
Legality
Argument
12. THIS IS ALSO BAD
FOR CONSUMERS
IN THE LONG RUN
Without advertising revenue,
“CONTENT WILL GO AWAY”
Bill Barokas
When advertisement views drop
“USERS ARE INADVERTANTLY
PUTTING THEIR FAVOURITE
WEBSITES OUT OF BUSINESS”
Sean Blanchfield 4
4