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Online Hospitality!
23 april 2014, Online Marketing Amersfoort #om033
Kim van Velzen | @kimvanvelzen
Kim van Velzen
@kimvanvelzen | kim@kimvanvelzen.nl
Reist vrolijk etend door het leven
Architect van veranderingsprocessen
Hospitality, gastvrijheid, social
Eten, drinken, reizen
Ondernemer, strateeg, spreker
*OEN: Open Eerlijk Nieuwsgierig*
Steeds op zoek naar waar de
magic happens
Wat is gastvrijheid?
Het
onvoorwaardelijk
vervullen van de
behoefte en de zorg
voor een gast
Gastvrijheid is
Onvoorwaardelijk
Real time
Niet in massa
reproduceerbaar
Hospitality
Ononderbroken
proces
Memorabel
Plaatst onuitwisbare
herinneringen in
hoofd van klant
Key learning
Offline leidt online
Concessieloos-lijst
Intern normen
kompas
Klantbelofte is
onvoorwaardelijk
Borging =
mensenwerk
Online Hospitality! - Online Marketing 033 - 23 april 2014
Online Hospitality! - Online Marketing 033 - 23 april 2014
Online Hospitality! - Online Marketing 033 - 23 april 2014
Online Hospitality! - Online Marketing 033 - 23 april 2014
Gastvrijheid
Zelf het product
ervaren
Wifi
Mijn collega komt zo
bij u, offline of online
Gastvrijheid
Wifi als muur
Voorwaardelijke
gastvrijheid
Gastvrijheid
Nieuwe definitie
Onvoorwaardelijke
gastvrijheid
Techniek versus
mens
Gastvrijheid
Rituelen verhogen
de koopintentie
Personalisatie
Pro-actief als term
ook herdefiniëren
Pro-actief op wensen
Technologie
Concessieloos
Data = middel
Derde partij aanbieder
Magic is …
KLEINE GROTE
DADEN
Glimlach langs een wachtende rij
Handgeschreven ‘dankjewel’
Onthouden van de naam
Menukaart aandacht voor kinderen
Elke dag weer opnieuw
beginnen
Klantbelofte
De toekomst is nu
De menukaart van de toekomst
Content
gedreven
Conversatie
gedreven
Coupon
gedreven
New sales funnel
New marketing funnel
Gastvrijheid
is een
strategie
Kim van Velzen
@kimvanvelzen | kim@kimvanvelzen.nl
Dank!
Meer weten?
Ik drink graag
koffie met je.
Of wijn.

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Online Hospitality! - Online Marketing 033 - 23 april 2014