To continually develop its Facebook fan base and maintain relevant connections with fans, a national footwear retailer has worked with Kinetic Social for nearly two years in an ongoing social partnership. The brand’s social goal is to increase total Facebook page fans, increasing engagement while developing product line awareness. Many campaigns within this partnership promoted sporting events including the Olympics and the Super Bowl. The campaigns utilized brand strength, tying in professional athlete and musician endorsements to draw consumer attention. Throughout, Kinetic Social has been entrusted to help build the retailer’s social presence from the ground up.

1. To continually develop its Facebook fan base and maintain relevant
connections with fans, a national footwear retailer has worked with
Kinetic Social for nearly two years in an ongoing social partnership. The
brand’s social goal is to increase total Facebook page fans, increasing
engagement while developing product line awareness. Many campaigns
within this partnership promoted sporting events including the Olympics
and the Super Bowl. The campaigns utilized brand strength, tying in
professional athlete and musician endorsements to draw consumer
attention. Throughout, Kinetic Social has been entrusted to help build
the retailer’s social presence from the ground up.
Kinetic Social continually works closely with this
retailer, developing engagement strategies
around each initiative. These included:
Over time, as data across channels increased,
Kinetic Social has been able to reduce cost per
fan acquisition, while increasing post-campaign
engagement by targeting fans with stronger
brand affinity.
In this ongoing partnership, the brand acquired a total of 661,500
fans/likes (and counting), developing a page where these qualified
fans interact with engaging brand content on a regular basis.
The proprietary technology within the Kinetic Social Platform allowed
the team to evaluate ad effectiveness and refine target performance to
drastically reduce cost resulting in a 50% drop in CPA over one year.
Kinetic was able to continually enhance targeting to lower CPA without
sacrificing quality user traffic to the Facebook page.
660k+ lifetime fansBuild and maintain brand awareness with each
new campaign iteration.
Generate qualified user traffic to the page.
Pricing model adjustments
Iterative targeting
Customer modeling
Overview
Goals
The Kinetic Social Approach
Results
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National Footwear Retailer:
Year Round Social Partnership
www.kineticsocial.com sales@kineticsocial.com 646.561.0380