Political Influence, Two-step Flow theory, Key Leadership Engagement, Social Influence, Political Guidelines, Military

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3. 3

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6. 6

7. Introduction
to Community
engagement

8. 1.
Definition

9. Definition - Community Relations
★ PA activities that support the relationship
between military and civilian
○ PA develops programs that support
community engagement
○ Well planned public engagement
○ Ultimately a command responsibility

10. Social influence
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Robert Cialdini has six weapons of
influence:
● Reciprocity
● Commitment and Consistency
● Social Proof
● Authority
● Liking
● Scarcity

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The three c’s
● Competent
● Caring
● Consistency

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13. 2.
Potential Audiences,
Stakeholders, and Publics

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Objective that
determines publics
Fostering and sustaining good
relations on mutually acceptable
terms with the many elements of
the public, at home and abroad on
which the military services depend
for support and cooperation.

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16. ● Community leaders are those people who the general
public respect and often look for guidance and advice
● PA has the responsibility to identify these leaders who
we can and should work with to identify opportunities
to further your commander’s communication
objectives
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17. 3.
DOD Community
support criteria

18. DODD 5410.18
Public Affairs
Community Relations
Policy

19. The use of DOD resources or
personnel for community
engagement activities shall
not interfere with
accomplishment of
operational missions or with
mission essential training
material upkeep -
(DODD 5410.18 para 4.2.2.)
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20. Prerequisites/consistency of support dodd 5410.18 Community Relations
Criteria, p.3
● Supports DOD interests as
a whole.
● It is in the best interest of
the DOD.
● Support does not interfere
with official duties or
operations/training.
● Adequate resources are
available to support.
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● The support is funded by
annual budget
authorizations.
● Non-partisan, patriotic
events that open to the
public.
● Events that aid recruiting.
● Speeches in support of
DOD community
engagement.

21. ● Logistical support to events sponsored by non-federal
entities.
● DOD can support non-fundraising events.
● Events where attendance is only by invitation may if
cross-section of community is represented.
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Common situational opportunities for support

22. Engagement activities should never dodd 5410.18 para. 4.2.16
1. Employ military members which can be perceived to be demeaning or
menial.
2. Partisan Political Activities.
3. Event where confrontation is planned or likely.
4. Participation in events with restricted admission.
5. Events that imply an official endorsement.
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23. Engagement activities should never dodd 5410.18 para. 4.2.3.4
1. Testimonials, Tributes or honors to individuals are not generally of
common interest or benefit to the community at large.
2. No Admissions Fees for DOD sponsored events.
a. Admission fees is on par with reasonable costs of sponsoring the
event.
b. No fee for the portion sponsored by the DOD.
3. Public speaking by DOD personnel in an official capacity can be funded
by normal mission travel. (DODD 5410.18 para 4.4.1)
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24. 4.
Service member
participation

25. Service Member participation Dodd 5410.18 para 4.3-8
1. Aerial /Tactical Demos
2. Public Speaking
3. Joint Civilian Orientation Conference
4. Armed Forces and Veterans Day events
5. Armed Forces bands, troops, and units
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26. ● DODD 5410.18 1-2
para 2.1
● Joint Ethics
Regulations
-5500.7-R
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27. 5.
Political guidelines

28. DODD 1344.10
Political Activities by
Members of the
Armed Forces

29. Political guidelines
★ Carry out the obligations of citizenship
★ Shall not engage in partisan political activity
★ Those not on active duty
○ Avoid interferences that their political activities imply or appear
to imply official sponsorship, approval or endorsement

30. Examples of dod guidance`
★ May write a letter the editor
★ Specify individual, not military views
★ Candidates (not on active duty)
○ May use, mention or permit use of military affiliation
○ Specify retired or reserve status

31. Townhall best
Practices
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32. Let’s

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34. Objectives and overview
Terminal Learning Objective:
★ Facilitate instruction IAW
DINFOS procedures and
guidelines
Enabling Learning Objectives:
★ Describe instruction
methods
★ Employ collaboration
techniques
Overview:
I. Lecture
II. Lecturette/Demo
III. Team Teaching
IV. Small Group Learning
V. Case Study
VI. Guided Discussion
VII. Flipped Classroom