Kira Marx

1. THE WALT DISNEY COMPANY
Innovating Mass Media Since 1923

2. OVERVIEW OF THE COMPANY
• Diversified Multinational Mass Media Corporation
• Largest Media Conglomerate in the World
• Holdings in Film, Television, Travel, Theatre, Radio, Music,
Publishing and Online Media
• Owns Production Companies, TV Networks, Theme parks,
Record Labels, Theatres and Publishing Companies
• http://thewaltdisneycompany.com

3. CREATOR AND HISTORY
• Founded October 16, 1932 by Walt and Roy Disney
• 1923-1928 Silent Films
• 1928: Mickey Mouse Debut, an Icon is Born
• 1940s: Venture into Television
• 1955: Disneyland Opens
• 1980s: Disney Theatre Begins
• 1990s: Disney Renaissance of Movies
• 2000s-Present: Pixar Films, Acquisition of LucasFilms LTD

4. MISSION STATEMENT/CORPORATE VISION
• One of the reasons why Disney has a reputation of delivering a
seamless "magical" experience to its guests in all of its operations theme parks, hotels, restaurants, retail stores, etc. - is because it has
one overriding vision and mission for all of its business operations.
• "The mission of The Walt Disney Company is to be one of the world's
leading producers and providers of entertainment and information.
Using our portfolio of brands to differentiate our content, services and
consumer products, we seek to develop the most creative, innovative
and profitable entertainment experiences and related products in the
world."

5. WHAT DOES DISNEY DO?
• The Walt Disney Company, together with its subsidiaries and
affiliates, is a leading diversified international family
entertainment and media enterprise with five business
segments: media networks, parks and resorts, studio
entertainment, consumer products and interactive media.

6. HOW IS DISNEY USED
• EDUCATION
• Disney Media and Disney Interactive create products used to
enrich classroom learning environments and Disney Parks
offer educational experience tours
• HOME
• Disney’s vast media networks cover TV, film and radio.
Theme parks and resorts are geared towards families and
their consumer products range from kitchenware to stuffed
toys.
• BUSINESS
• Disney Business Services include studio rentals, advertising,
meeting rooms and convention sites.

7. DISNEY PROFITS
• Disney is a for-profit company
• Disney makes money from its many holdings including ad
revenue, studio rentals, movie ticket sales, amusement park
tickets and more.
• The Walt Disney Company made approximately $9,964 million
dollars in the year 2012

8. SIMILAR TO DISNEY
• Comcast/NBC Universal
• Sea World Parks and Entertainment
• Time Warner
• Viacom
• News Corp
• Vivendi Universal

9. DISNEY IN THE NEWS
•
Is There a Walt Disney–Steve Jobs Connection?
• This article is about Walt Disney and Steve Jobs and how these two leaders were
revolutionaries of their time and how they had their similarities and differences in
how they ran their companies and engineered new and creative products.
•
Analysts: Disney layoffs tied to Lucasfilm, Marvel acquisitions
• This article discusses the Walt Disney Company’s recent announcement about laying
off workers. The article goes on to speculate that the layoffs are tied to the recent
acquisitions of Lucasfilm and Marvel and the redundancies in jobs it created.
•
Chairman and CEO of The Walt Disney Company to Address Chicagoland Business
Leaders at Executives' Club Luncheon in Schaumburg
• This news release is about Disney’s CEO, Robert Iger speaking to a sold out crowd
at a Chicago business association on managing creativity and leadership at the
worlds largest media company.

10. INTERESTING JOB AT THE WALT DISNEY COMPANY
•
Good Morning America Producer
•
Responsibilities:
• Pitching story ideas, booking characters/experts, arranging shoots, field producing,
writing scripts and live segment producing. Strong writing and research skills are
essential, as is the ability to work on a short deadline. Experience with DV shooting
and Avid Editing is preferred. Must be willing to work a flexible schedule and travel
as necessary.
•
Qualifications:
• Minimum 3 years experience broadcast news producing
• Non-Technical Skills: Strong writing skills and experience in field producing and
segment producing.
• Familiar with Outlook and Inews.