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Framework for

Understanding Motivation

       Jessica Margolin
     Director of Community
         the groupery
People tend to be passionate about

         Knowledge
               or
       Relationships
Passionate about?

Knowledge




                    Relationship
Labeling the quadrants:
 The person in the top right quadrant is HIGHLY passionate
          about both relationships and knowledge.
 The person in the top left quadrant is HIGHLY passionate
  about knowledge, but has relatively LITTLE passion about
                        relationships.
The person in the lower right quadrant is HIGHLY passionate
    about relationships, but has relatively LITTLE passion
                      about knowledge.
The person in the lower left quadrant has LITTLE passion for
              either relationships or knowledge.
Involvement Types

Knowledge


                    Educator




                               Relationship
Involvement Types

Knowledge


            Evangelist   Educator




                                    Relationship
Involvement Types

Knowledge


            Evangelist    Educator




                         People Person



                                         Relationship
Involvement Types

Knowledge


            Evangelist    Educator




            Disengaged   People Person



                                         Relationship
Involvement Types

Knowledge


             Evangelist      Educator




             Disengaged     People Person
            Transactional

                                            Relationship
Change “Disengaged” to Transactional.

“I need to put in 5 hours a week for my child to go
to this school? Ok, I don’t enjoy it, but it’s a
requirement for attaining the goal I seek.”
Involvement Types

Knowledge


             Evangelist      Educator




            Transactional   People Person



                                            Relationship
Involvement Risks
Involvement Risks

       Knowledge




                    Evangelist       Educator




                   Transactional   People Person
                                                   Relationship

    Gray = unmotivated
Involvement Risks

      Knowledge




                   Evangelist        Educator




                  Transactional    People Person
                                                   Relationship




                          Too Confusing
Involvement Risks

        Knowledge




                     Evangelist        Educator

  Hostile
  Environment

                    Transactional    People Person
                                                     Relationship




                            Too Confusing
Areas to Harvest

        Knowledge




  Hostile
  Environment

                    Transactional
                                            Relationship




                            Too Confusing
Areas to Harvest

        Knowledge


          (2)


  Hostile
  Environment
                              (3)
                    Transactional
                                              Relationship



                                        (1)

                            Too Confusing
Involvement System



(1) Too Confusing
(2) Too Alienating
(3) Disinterested
Involvement System

(1) Too Confusing? Friends
  How to find friends?
    * shared experience
    * post-processing


  Examples:
          Many people working in teams, and socializing afterwards
                    tree planting, cleanups
           Shared activities that enable interaction
                    group walks, sports events, dinner dances
Involvement System

(2) Too Alienating? Coaches/Translators
  How to find coaches or translators?
    * skills and interests survey
    * ask for this volunteer job directly
    * “team-of-two” approach: ask everyone to partner
Involvement System

(3) Disinterest? Improve the Transaction!
How to find ways to improve the transaction?
  * Make it more efficient
  * Make it more useful to them
       ask them who they want to meet and what they want to learn



   Focus on efficient use of “required time.”
Recap

        Knowledge


          (2)


  Hostile
  Environment
                              (3)
                    Transactional
                                              Relationship



                                        (1)

                            Too Confusing
Strategy

Volunteer Communities’ Success Strategy:
 facilitate friendships
   •   real life

   •   reinforced by social network software

 transmit knowledge
   •   knowledge is useful

   •   knowledge is easily findable / searchable

 design “required time” to be efficient
   •   knowledge- and relationship-building done separately

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Volunteerscape

  • 1. Framework for Understanding Motivation Jessica Margolin Director of Community the groupery
  • 2. People tend to be passionate about Knowledge or Relationships
  • 4. Labeling the quadrants: The person in the top right quadrant is HIGHLY passionate about both relationships and knowledge. The person in the top left quadrant is HIGHLY passionate about knowledge, but has relatively LITTLE passion about relationships. The person in the lower right quadrant is HIGHLY passionate about relationships, but has relatively LITTLE passion about knowledge. The person in the lower left quadrant has LITTLE passion for either relationships or knowledge.
  • 5. Involvement Types Knowledge Educator Relationship
  • 6. Involvement Types Knowledge Evangelist Educator Relationship
  • 7. Involvement Types Knowledge Evangelist Educator People Person Relationship
  • 8. Involvement Types Knowledge Evangelist Educator Disengaged People Person Relationship
  • 9. Involvement Types Knowledge Evangelist Educator Disengaged People Person Transactional Relationship
  • 10. Change “Disengaged” to Transactional. “I need to put in 5 hours a week for my child to go to this school? Ok, I don’t enjoy it, but it’s a requirement for attaining the goal I seek.”
  • 11. Involvement Types Knowledge Evangelist Educator Transactional People Person Relationship
  • 13. Involvement Risks Knowledge Evangelist Educator Transactional People Person Relationship Gray = unmotivated
  • 14. Involvement Risks Knowledge Evangelist Educator Transactional People Person Relationship Too Confusing
  • 15. Involvement Risks Knowledge Evangelist Educator Hostile Environment Transactional People Person Relationship Too Confusing
  • 16. Areas to Harvest Knowledge Hostile Environment Transactional Relationship Too Confusing
  • 17. Areas to Harvest Knowledge (2) Hostile Environment (3) Transactional Relationship (1) Too Confusing
  • 18. Involvement System (1) Too Confusing (2) Too Alienating (3) Disinterested
  • 19. Involvement System (1) Too Confusing? Friends How to find friends? * shared experience * post-processing Examples: Many people working in teams, and socializing afterwards tree planting, cleanups Shared activities that enable interaction group walks, sports events, dinner dances
  • 20. Involvement System (2) Too Alienating? Coaches/Translators How to find coaches or translators? * skills and interests survey * ask for this volunteer job directly * “team-of-two” approach: ask everyone to partner
  • 21. Involvement System (3) Disinterest? Improve the Transaction! How to find ways to improve the transaction? * Make it more efficient * Make it more useful to them ask them who they want to meet and what they want to learn Focus on efficient use of “required time.”
  • 22. Recap Knowledge (2) Hostile Environment (3) Transactional Relationship (1) Too Confusing
  • 23. Strategy Volunteer Communities’ Success Strategy: facilitate friendships • real life • reinforced by social network software transmit knowledge • knowledge is useful • knowledge is easily findable / searchable design “required time” to be efficient • knowledge- and relationship-building done separately