Many have fallen victim to the mindset that print is dead and we should kick it to the curb. Print is NOT dead! Although many believe that print has died as a content medium, the truth is it’s organizations that have not adapted to the changing market are the ones that have been marginalized or replaced. Here are 10 quick tips for print revenue success.

1. 10 QUICK
TIPS FOR PRINT
REVENUE
SUCCESS
DON'T GUESS. KNOW.
KNOWLEDGE MARKETING PRESENTS

2. The headlines may read, “Print is
Dead,” but you know better

3. Take the lead on re-educating your
clients on the value of print
Tip
No. One

4. The best defense is a good offense

5. Print has strengths and weaknesses so
understand its weaknesses, but lead with
its strengths
Tip
No. Two

6. Your clients have products and ideas
that require serious engagement

7. Research shows if study is required, print
will deliver
Tip
No. Three

8. Not every client initiative requires
immediate action and reaction

9. Tip
No. Four
Print continues to be the best channel for
systematic education and cultivation

10. Researched and informed insights is a
publisher’s strength

11. Having a unified audience database in
place provides unparalleled insight into the
strength of your print audience
Tip
No. Five

12. There is no one size fits all in today’s
overall advertising mix

13. Print harbors the most informed and
educated audience so use your data to show
it off
Tip
No. Six

14. Your clients are trying to reach the
end buyer via researched content

15. No one is better at content marketing and print
for delivery than you, so get involved!
Tip
No. Seven

16. Print is no longer the be all, end all of
a marketing campaign

17. The printed word commands more credibility
than anything on the web
Tip
No. Eight

18. Big data is growing exponentially for
all aspects of your audience

19. Harness the power of online data to increase
offline audience reach
Tip
No. Nine

20. Many great ideas and movements
come from a self-fulfilling prophecy

21. If you think print is dead, it will be; if you
recognize its viability, it will continue to be so
Tip
No. Ten

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