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How to build a MVP
[WEBINAR] Edition

Presented by Jonathan Tarud

@jonathant
Why a MVP?
Minimal viable product.
It’s lean & agile.
You get more versions faster & often
to create the best, ultimate app.
Agenda:
Choosing an idea
Evaluating a niche
Ideas to stay away from
Getting started
Building/finding a development partner
1. Choosing an idea
v	
  
What are your passions?
Scratching one’s itch.
Be careful of scratching

the itch.
2. Evaluating a niche
Landing pages
Pre-orders
Customer interviews
Acquistion channels
Customer Validation Resources

http://momtestbook.com/

How to talk to customers & your business
is a good idea when everyone is lying to

http://www.stevenblank.com/books.html
The Lean Startup approach to new ventures.
3. Ideas to stay away from

Marketplaces
Feature driven softwares

“Social network for x”
More than 1000 companies
funded for the Instagram
vertical…
v	
  

Only one got acquired.
So, how do you get started?
4. Getting started
•  Concierge MVP.
•  Start small & solve one
problem.
•  Reduce risks.
Getting started Resources
“Doing things that don’t scale.”
http://paulgraham.com/ds.html

Paul Graham talks about not letting your ego get in the
way and to do things that don’t scale.
5. Start
5. Building/Finding
1.  Gather notes & basic
sketches (wireframes).
2.  Prototype.
3.  Set launch objectives.
Building Resources?

http://balsamiq.com
Remember leave room for
iterations & discovery.
3 Costly Mistakes
1. Worrying about problems you don’t have.
2. Spending too much time on your first
release.
3. Not validating the problem enough and
showing the value you provide.
Then, you need to find a dev
partner.
It’s important to find a partner or agency that
will drive you to achieve in your objectives.
Or you can learn to code

http://teamtreehouse.com/

https://www.codeschool.com/
Stop waiting and start doing. You
don’t need to be technical to start it.
386 Park Ave South, 10th Floor

Have questions?
We are here to help.
Email us at
mvp@koombea.com

New York, NY 10016

625 2nd St., Suite 280
San Francisco, CA 94107

Cra 53 # 79-01 L-301

@koombea
/koombea

Barranquilla, Colombia

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