Have a look at the small factors that may help you in increasing your mobile conversion rate.

1. Increasing Mobile
Conversions
Getting more conversions
on the mobile platform

2. Introduction
• Mobile devices are the optimal heights of technology
today
• Consumers are more anticipating about time,
information and appearance
• Having a mobile responsive website is not enough
• We shall discuss other factors that affect the overall
conversion rates on the mobile platform

3. Some statistics
• Since 2014, about 52%
of the online traffic is
through mobile views
• in December 2016,
over $1 billion was
spent on retail
markets through
mobile devices

4. Further insights on optimization
Let us take a look at the factors which will help you to
further optimize your mobile platform for more
conversions.

5. Less Content
• Mobile sites ought to be to the point –
consumers turn to mobiles for saving time
• Proves relevancy
• Most important stuff should be well-shown,
without scrolling
• Limit the number of scrolls needed.

6. Content Optimization
• Every microsecond plays a role in mobile
conversions
• Content should not take time to load
– Reduce the number of images where
necessary
– Make images the right size (not too
large or too small)
– Avoid interactive sections on the
screen

7. Form optimization
• Big forms and too much information demand may
turn down your customers on the very last stage
• An unfriendly form does away with all your previous
marketing efforts
• Make forms small and simple
• Offer to save information

8. Visible Call-to-Actions
• Gateways of final conversions
• Do not make them small or hide them, they should
be calling out!
• Interactives such as “Call us”, “Ask us”, “Save info”,
“Quick inquiry” accelerate a customers buying
decision

9. No Pop-ups!
• Most potential conversion destroyer
• Disrupts customer’s view and thinking
process
• Can result in a complete move-away from
your site
• Drops down overall traffic

10. Conclusion
• Use the above metrics to improve your mobile
conversion rates
• You may visit us at www.bmconsulting.in for further
insights
www.bmconsulting.in info@bmconsulting.in