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THESOCIABILITYOFCAMPAIGN
A Framework for Campaign Planning in
Social Media Marketing
Movingfrom“builttodie”to“borntolive”,
weneednewmodesofthinkinganddoing.
CC: Blake Richard Verdoorn
STEPSTOCAMPAIGNPLANNING
1.DETERMINEGOALS
2.DEFINETARGETGROUP
3.SELECTMEDIA
4.CLARIFYMESSAGE(S)
5.CREATECAMPAIGNELEMENTS
STEPSTOCAMPAIGNPLANNING
1.DETERMINEGOALS
2.DEFINETARGETGROUP
3.SELECTMEDIA
4.CLARIFYMESSAGE(S)
5.CREATECAMPAIGNELEMENTS
Campaignplanningforthesocialera:
1.Know yourbrand.Breathit.Liveit.
2.Understandthechangingmedialandscape.
3.Focusferventlyonfourkeydimensions.
CC: João Pacheco
THE SOCIABILITY OF CAMPAIGN
© Kurio 2015
findability engagement
spreading doing
ASKASETOFQUESTIONSREGARDINGALLFOURASPECTSTO
SEEIFYOURCAMPAIGNISFITFORSOCIAL.
IFNOT,MAKEITFIT.
LEARNFROMTHEBESTCAMPAIGNSBYBREAKINGTHEMINTOPIECES.
MORE INFO:
JARI@KURIO.FI // +358 50 530 6639 // @JARILAHDEVUORI
ELLI@KURIO.FI // +358 40 7452878 // @ELLITUOMINEN
TOMMI@KURIO.FI // +358 40 1833256 // @TOMMIOPAS
CREATIVE DIRECTOR & CO-FOUNDER
STRATEGIST & CO-FOUNDER
CEO & PARTNER

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