This was presented at my talk in Masterclass at Yourstory Techsparks-2018. I'm the co-founder and CEO at Jiny.io - The mobile adoption platform for the next billion users

1. Next 500M users
Interaction Design for the
Kushagra Sinha
Founder, Jiny

2. Who are the next 500M users?

3. Me Vs Mom
Info
Transport
Shopping
Payment
Food Order
Movie
Me Mom
“Ask Dad”
“Beta, book a taxi”
Chandni Chowk
Cash
“Beta, go get jalebi”
Preferred Choice

4. Next 500M users
Prefer Non-digital Lifestyle
Mom
Non-English medium educated
Both Rural and Urban

5. Mom
while using an app
Fear of unknown
Underconfidence
Discomfort
How it works?
What to do?
It’s in English
“ What if something goes wrong? ”
Psychological Functional

6. Me Vs Mom Computers
Smartphones
Peers
Me Mom
0 yrs
2 yrs
non savvy
Tech Exposure
15 yrs
9 yrs
tech savvy

7. Interaction
Design
Design of Interactions between
Users Products&
Next 500M Mobile apps
Interface

8. Interface
Hidden layer of
Comprehension
Example
What you see

9. Interface
Hidden layer of
Comprehension
1 2
3
4
Clickable
will open a
city list
Clickable
will open a
Calender
Clickable
will navigate
to the next
step
Example
What you
Process visually

10. Interface
Hidden layer of
Comprehension
1 2
3
4
Clickable
will open a
city list
Clickable
will open a
Calender
Clickable
will navigate
to the next
step
1
Clickable (functionality)
Sequence/steps
The Hidden
Layer of
comprehension
Anticipate the
output

11. Me Vs Mom
Hidden layer of
Comprehension
Cognitive (mental) load while
processing the hidden layer
Me
Mom
Low
High
Cognitive load

12. Solution?
Simplify.
Minimize mental load
Make the hidden layer visible

13. Thumb rule
One Step at a time
(Linear flow)
1
2
3
Example

14. Thumb rule Vs
Use Strong feedbacks,
avoid subtlety
‘M’is not avaliable
Strong Subtle

15. Unique way
Audio-visual UI
Beyond visual UI
make the hidden layer audible
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU
https://www.youtube.com/watch?v=b2kHTJVaJEU

16. #DesignForMom
kushagra@jiny.io