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SOMEBIZ Conference Mexico City

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Kyle Lacy
Kyle Lacy

The document discusses the growth of Twitter usage in Mexico. It notes that in January 2010 there were 146,000 Twitter users in Mexico, growing to 1,825,000 users by July 2010, an increase of over 300,000 users. It also mentions using social media for customer participation, marketing research, and media integration.

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www.getbrandswag.com
 
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
Numbers thanks to Guillermo Perezbolde V
30,600,000
146,000 enero 2010
1,825,000 julio 2010
http://www.slideshare.net/gpbolde/twitter-en-mxico-julio-2010 1,825,000 julio 2010 146,000 enero 2010
300,000 over
 
What are we going to talk about? ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
Mobile industry grew at 17% pre year, achieving more than 80% penetration by early 2010
2012
 
 
 
 
 
 
 
 
 
#reynosafollow
“ Just saw police officers telling a group of narcos about the positions of navy checkpoints”
 
 
 
 
 
 
1. Customer Participation
Offer customers the highest level of engagement next to being there
2. Marketing Research
3. Media/Marketing Integration
4. Increase Value of Customer Spend
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. News Distribution
6. Employee Personal Brands
 
 
Why is Organizational Storytelling Important?
Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connect With Me ,[object Object],[object Object],[object Object]

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SOMEBIZ Conference Mexico City