A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
27. @KYLEPLACY #STATEOFSEARCH
27
EXPERIENTIAL THOUGHT LEADERSHIP
Shopped in 100 retail stores
Tracked 80 different marketing
touch points over 90 days
Delivered tailored report cards
and competitive analysis
28. @KYLEPLACY #STATEOFSEARCH
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CONSUMER THOUGHT LEADERSHIP
Understand trends in
consumer behavior
• Surveying consumers on mobile,
social and email consumption
patterns.
• Used for geo launches and TOFU
demand generation
33. @KYLEPLACY #STATEOFSEARCH
33
PEER THOUGHT LEADERSHIP
Interview the top
influencers in the field.
• Create a target list of top influencers
• Skype / Call Recorder / Voice Recorder
• Speechpad.com for transcription
• Publish interviews over the course of the
year
• Roll up into fun end of year deliverable
34. @KYLEPLACY #STATEOFSEARCH
34
BENCHMARK THOUGHT LEADERSHIP
Your data is your only
differentiator.
• What makes you unique?
• Best time to send an email
• Amount of money or time saved
for customers
57. @KYLEPLACY #STATEOFSEARCH
57HOW DOES MARKETING EFFICIENTLY MANAGE
DATA?
• Database cleansing should be top priority
• Do you have someone focused on data management?
• Get your team off spreadsheets
• One system of record for the entire company
• Get your team off spreadsheets
• Get your team off spreadsheets