Social media content plan template free. How to develop a social media marketing plan. Get more free small business resources at InJust5.com.

1. SOCIAL MEDIA PLANNER.
5 steps to smash out your social media week in 30 mins

2. ¤ One of the most cost-effective marketing tools for small business is social
media.
¤ Unfortunately it has become an often neglected or time sucking chore for
many business owners.
¤ But it doesn’t need to be!
¤ At In Just 5. we love to make things simple.
¤ So here’s our social media planner that can help you smash out your social
media for the week in as little as 30 minutes.
¤ This planning tool will help you plan out your social media posts ahead of time.
¤ However if you would like to start with the basics of social media for business
check out our free social media handout (no email address required):
http://www.injust5.com/2016/04/17/how-to-make-social-media-work-for-your-
business-pdf/
¤ Here is our 5 step social media planner.

3. 5 Key Steps
1. Brain dump – capture all of your post
ideas for the week
2. Tailor it – iden8fy how you will tailor
each post to each social media pla:orm
3. Schedule it – decide what day and
8me you want to post each item
4. Post it – manually post your item or
preschedule them.
5. Monitor it – don’t forget to monitor
your social media pages daily and
respond where needed
5

4. BRAIN DUMP.
• Include a variety of social media posts (we use CREEM to ensure a mix of
engaging content)
• Remember your audience
• Be authentic, use your own/brand’s voice
• Remind people that there’s a person behind the keyboard and brand
• Include a little bit of soul

5. CONNECT – activities where you (your customers) engage with others or community
RELAX – (customers) looking after and rewarding self and own needs – self-care
EVOLVE – things that will improve or grow you (your customers) business or life
ENERGISE – things you (your customers) LOVE
MAINTAIN – things that HAVE to be done, but you (your customers) would like to
delegate or get rid of.

6. SOCIAL MEDIA POST IDEAS
POST PURPOSE
SOURCE/URL
CONNECT – something
that engages your
audience or connects
them to others
RELAX – something to
help audience enjoy or
pamper themselves
EVOLVE – something to
help audience grow or
improve business or life
ENERGISE – something
that ignites audience’s
passions or entertains
them
MAINTAIN – something
that helps audience get
stuff done or solves their
problems
OTHER:

7. TAILOR IT.
• Don’t use exact same content in the same way on each platform
• Use language native to that platform
• How will you change your words, voice or intro for each platform?

8. Facebook
POST IDEA
HOW I WILL TAILOR POST TO THIS
PLATFORM
DAY TO POST
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• Post at least once a day at best time for audience
• Schedule multiple posts at different times of the day (not at same time)
• Keep text short and straight to point
• Include images or videos
• Tell a story/start a conversation

9. Twitter
POST IDEA
HOW I WILL TAILOR POST TO THIS
PLATFORM
DAY TO POST
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• Need multiple posts for throughout day (min. 4-5 day)
• Think immediacy and ‘at the moment’
• If reusing your tweets, tweak your text slightly
• Use ‘headline’ style – straight to the point and catchy
• Include a unique and memorable #hashtag
• Use a good hook (reason to click through) if including a link

10. LinkedIn
POST IDEA
HOW I WILL TAILOR POST TO THIS
PLATFORM
DAY TO POST
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• Aim for 3-8 times a week
• Don’t use too many posts that will clog up a person’s feed
• Post when business person most likely to check their feed
• Remember this is social for business – stay professional and useful
• Participate in LinkedIn groups and discussions

11. Instagram
POST IDEA
HOW I WILL TAILOR POST TO THIS
PLATFORM
DAY TO POST
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• Aim for once a day minimum
• Content quantity should be based on followers appetite
• Is your image high quality/interesting enough for Instagram?
• Does your image tell a story?
• Include descriptive #hashtags

12. Pinterest
POST IDEA
HOW I WILL TAILOR POST TO THIS
PLATFORM
DAY TO POST
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• Aim for once a day minimum
• Are your boards and pins aspirational and/or helpful?
• Are the images high quality enough?
• Does your image tell a story?
• Pin should be self-contained (that is no need to click through) where
possible. Use click through pins sparingly and make sure the hook is
enticing enough.

13. Google+
POST IDEA
HOW I WILL TAILOR POST TO THIS
PLATFORM
DAY TO POST
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• Aim for once a day minimum
• Keep text short and straight to point
• Include images or videos
• Tell a story/start a conversation

14. YouTube
POST IDEA
HOW I WILL TAILOR POST TO THIS
PLATFORM
DAY TO POST
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• Create instructional, educational, entertaining videos or Q&A
sessions and upload to YouTube.
• Depending on your resources, aim to create a new video anywhere
between once a week and once a month.
• Try to encourage traffic/viewers back to your website

15. Other social media network
POST IDEA
HOW I WILL TAILOR POST TO THIS
PLATFORM
DAY TO POST
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16. SCHEDULE IT.
• Determine best days and time of day to post on each platform
• When is your target audience most active and engages with your social
media?
• Use the following table in hard copy or you may prefer to use the In Just 5
spreadsheet option

17. Weekly social media schedule
TIME
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
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Map out your planned posts for the week below.

18. POST IT.
• Manually post your items or preschedule them (where possible) on each
platform
• Alternatively use a tool such as www.hootsuite.com or www.buffer.com to
pre-schedule
• Consider using auto scheduling features which identify best time of day to
post
• Consider using the InJust5 spreadsheet option for the Schedule which
enables you to upload the posts to hootsuite in csv format. Read more here:
https://help.hootsuite.com/hc/en-us/articles/204585120-Create-csv-files-
and-schedule-in-bulk

19. MONITOR IT.
• Don’t forget to monitor your social media pages daily and respond where
needed
• Use free analytics and other built-in tools such as Facebook Insights and
Google Analytics.
• Get more social media tips in our free social media handout (no email
address required):
http://www.injust5.com/2016/04/17/how-to-make-social-media-work-for-
your-business-pdf/

20. injust5.com
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