The LinkedIn Content Marketing Score quantifies and benchmarks the influence companies have on LinkedIn through their content marketing. Check out this infographic for a visual representation of the top industry leaders and audience trends. To learn more about The Content Marketing Score, visit our site: http://business.linkedin.com/marketing-solutions/c/14/3/content-marketing-score.html?src=s-ss
Understand the Key differences between SMO and SMM
LinkedIn Content Marketing Score: Industry and Audience Trends [INFOGRAPHIC]
1. Content Marketing ScoreContent Marketing
Score Research:
Top 10 Industries in February 2014
Average Content Marketing Score for top 10 companies in each industry
Top 10 Best-in-Class Companies
Based on global Content Marketing Score for February 2014
Media
High-Tech
Financial
Services
Educational
Professional
Services
Manufacturing
Consumer
Transportation
Recreational
Medical
Top Companies by Industry
High-Tech Financial
Services
Professional
Services
Based on global Content Marketing Score for February 2014
Top 10 Movers
Based on change in Content Marketing Score from January 2014 to February 2014
Top Companies Targeting the High-Tech Audience
Manufacturing Consumer Transportation Media
Intuit
IBM
Salesforce
Oracle
Citi
Radium One,
Inc.
PWC
Blackrock
Ernst & Young
Bloomberg LP
Accenture
Deloitte
Unilever
Forbes Magazine
Harvard Business
Review
Mashable
The Denver Post
Inc. Magazine
1. Jetblue Airways
2. Etihad Airways
3. KLM
4. Emirates
5. DHL
L’Oréal
Starbucks
Proctor & Gamble
Nike
McKinsey &
Company
Robert Half
BP
GE
ABB
Airbus
Chevron
Top Ten Movers
Content Marketing Score Ranking
Microsoft
Citi
Wells Fargo
PWC
Ernst &
Young
Blackrock
Oracle
Hewlett-
Packard IBM
Salesforce
Cisco
SAP
Top Companies Targeting the Financial Services Audience
PIMCO
Goldman Sachs
Bloomberg L.P.
Bank of America
HSBC
Microsoft
Salesforce
Forbes
Magazine
Radium One,
Inc.
Mashable
Northwestern University
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Microsoft
Industry & Audience Trends
A score that quantifies and benchmarks
the influence companies have on LinkedIn
through their content marketing
High-Tech Audience: Members who work in Tech & Telecom industries
Financial Services Audience: Members who work in Financial Services and Insurance industries
Content Marketing Score based on LinkedIn global active members in February 2014
Intuit
IBM
Harvard Business
Review
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8
Radium
One, Inc.
HRU Technical
Resources IntuitConanBlackrockAtosBuyVIPChasePenguinCiti
Intuit
Dell
Google
Oracle