SlideShare une entreprise Scribd logo
1  sur  20
Télécharger pour lire hors ligne
API Possibilities
LinkedIn APIs … what are they?




Profile   Company           Desktop Sites & Apps


Groups    Newsfeed   APIs

LinkedIn Data

                            Mobile Sites & Apps
                                                  2
LinkedIn data …
•   Name                                                       • Company
•   Job Title                                                    Name
•   Company                                                    • Company Size
•   Industry                                                   • Industry
•   Location                                                   • Products &
•   Experience                                                   Services
•   Education                                                  • Followers
•   Groups           Profile                   Company         • Company
    Joined                                                       Updates
    …                                                            …


•    Group Name                                                 • Status
•    Discussions                                                  Updates
•    Authors                                                    • Authors
•    Likes           Groups                    Newsfeed         • Likes
•    Shares                                                     • Shares
•    Follows                                                    • Follows
•    Comments                                                   • Comments
     …                                                            …


    Complete list at http://developer.linkedin.com/documents/profile-fields
                                                                                3
Combining with other data …
                    Google Maps data




                    Hilton data




                    LinkedIn data


                                       4
Personalise and amplify …

                                   Profile data
  Ad, InMail,
Status update


                Allow access to                    Personalised app
                LinkedIn profile


                                                  Refer        Share




Message to selected                                       Status update to
   connections             Connection list                 1st connections
                                                                             5
Things you can do …
 Basic Plugins       Content Amplifier
 Profile Analyzer    Connection Map
 Advisor Finder      Exchange App
 Product Promoter    Many more …
 Event Promoter




                                           6
Basic Plugins …




http://developer.linkedin.com/plugins

                                        7
Profile Analyzer …




                     8
The IE Master Finder
   www.ie.edu/business-school                     ES


                       Objective
                       Increase brand and product
                       awareness via useful tool


                       Solution
                       Provide potential students with
                       personalized degree
                       suggestions


                       User Journey
                        Sign In with LinkedIn (on IE
                         Homepage)
                        Answer 3 questions
                        See personalized suggestions
                         on ideal Masters degree
                        Share with network and
                         contact IE reps via pre-
                         populated form
Advisor Finder …




                   10
Find an Advisor
 www.ameripriseadvisors.com                     US


                     Objective
                     Tap LinkedIn connections to
                     make advisor referrals


                     Solution
                     Enable prospective clients to
                     tap their LinkedIn network to
                     find an Ameriprise financial
                     advisor

                     User Journey
                      Sign In with LinkedIn (on
                       Ameriprise Find An Advisor
                       page)
                      See personalized list of
                       financial advisors in network
                       (and see how user is
                       connected to them)
                      Easily connect with advisors
                       and share tool with network
Product Promoter …




                     12
Awaken Your Creativity with Galaxy Note II
         www.creativewithgalaxynote2.com
                                                     EMEA & APAC


                               Objectives
                               Promote the Note II in an
                               engaging way to professionals
                               in 7 markets

                               Solution
                               API-based competition
                               microsite showcasing Note II
                               features in 5 languages and
                               optimised across desktop,
                               tablet, mobile

                               User Journey
                                Landing page with 5 key
                                 Note II features, vote tally,
                                 and comments
                                Vote/comment on favourite
                                 feature, best comments win
                                 devices (5 per market)
                                Share via LinkedIn and other
                                 social channels
Event Promoter …




                   14
Dell Innovation Live Event
      www.dellinnovation.com/fr                         FR



                            Objective
                            Promote live event and
                            generate leads

                            Solution
                            Enable members to easily
                            register for, participate in,
                            and share a live event

                            User Journey
                             Register for live event via
                              LinkedIn Sign In
                             Invite connections to
                              event, share event with
                              connections, comment
                              during event
                             Contact Dell via pre-
                              populated contact form
Content Amplifier …




                      16
Amazing Data
 www.lesclesdelavaleur.fr                         FR


                       Objectives
                       Reach CMOs in an
                       innovative way (via data-
                       driven leisure content)

                       Solution
                       Content hub to publish and
                       promote leisure content
                       specially created around
                       data hooks from IBM

                       User Journey
                        View specially created
                         data-based leisure
                         content
                        Sign in with LinkedIn for
                         higher relevance
                        Easily share content with 1st
                         connections
Performance …




• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

                                                                                     18
Next Steps …
 LinkedIn APIs are NOT for commercial use

 For commercial use, only 2 options:
  1. Get an Exception for your creative agency
  2. Engage one of our Certified Partners (CDP)


 These options come with legal clearance,
  higher limits, direct support (and involve a
  commercial agreement with LinkedIn)


                                                  19
Learn more …
 Visit developer.linkedin.com

 Contact us at:
  marketing.linkedin.com/contact




                                   20

Contenu connexe

Tendances

Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
 
Live Webinar: Killer Demand Gen Strategies: Qualtrics
Live Webinar: Killer Demand Gen Strategies: QualtricsLive Webinar: Killer Demand Gen Strategies: Qualtrics
Live Webinar: Killer Demand Gen Strategies: QualtricsLinkedIn
 
Prudential Case Study
Prudential Case StudyPrudential Case Study
Prudential Case StudyLinkedIn
 
Live Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLive Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
 
Webinar: How to Become Socially Savvy While Remaining Compliant
Webinar: How to Become Socially Savvy While Remaining Compliant Webinar: How to Become Socially Savvy While Remaining Compliant
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
 
Driving Quality Leads with Content - UK
Driving Quality Leads with Content - UKDriving Quality Leads with Content - UK
Driving Quality Leads with Content - UKLinkedIn Europe
 
How Nonprofits Can Use LinkedIn Company Pages
How Nonprofits Can Use LinkedIn Company PagesHow Nonprofits Can Use LinkedIn Company Pages
How Nonprofits Can Use LinkedIn Company PagesLinkedIn for Good
 
The Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationThe Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationFilipp Paster
 
Linkedin Content Marketing
Linkedin Content Marketing Linkedin Content Marketing
Linkedin Content Marketing Somya Aggarwal
 
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead Accelerator
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead AcceleratorLive Webinar: Developing a Killer Content Strategy for LinkedIn Lead Accelerator
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead AcceleratorLinkedIn
 
How to Use LinkedIn Company Pages & Groups
How to Use LinkedIn Company Pages & GroupsHow to Use LinkedIn Company Pages & Groups
How to Use LinkedIn Company Pages & GroupsHubSpot
 
American Express OPEN: Announcing the new OPEN Forum by Scott Roen
American Express OPEN: Announcing the new OPEN Forum by Scott RoenAmerican Express OPEN: Announcing the new OPEN Forum by Scott Roen
American Express OPEN: Announcing the new OPEN Forum by Scott RoenLinkedIn
 
Live Webinar: Your Tactical Plan for Content Marketing on LinkedIn
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLive Webinar: Your Tactical Plan for Content Marketing on LinkedIn
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
 
Sponsored Inmail Overview
Sponsored Inmail OverviewSponsored Inmail Overview
Sponsored Inmail OverviewLinkedIn
 
Linked in pulse ppt
Linked in pulse pptLinked in pulse ppt
Linked in pulse pptPeter Larmey
 
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
 
Impact of Emerging Technology on Institutional Investing
Impact of Emerging Technology on Institutional InvestingImpact of Emerging Technology on Institutional Investing
Impact of Emerging Technology on Institutional InvestingLinkedIn
 
Live Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
Live Webcast: How to Get More Out of Your LinkedIn Sponsored UpdatesLive Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
Live Webcast: How to Get More Out of Your LinkedIn Sponsored UpdatesLinkedIn
 
Creating LinkedIn Sponsored Content That Earns Engagement
Creating LinkedIn Sponsored Content That Earns EngagementCreating LinkedIn Sponsored Content That Earns Engagement
Creating LinkedIn Sponsored Content That Earns EngagementPearce Delisle
 

Tendances (20)

Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...
 
Live Webinar: Killer Demand Gen Strategies: Qualtrics
Live Webinar: Killer Demand Gen Strategies: QualtricsLive Webinar: Killer Demand Gen Strategies: Qualtrics
Live Webinar: Killer Demand Gen Strategies: Qualtrics
 
Prudential Case Study
Prudential Case StudyPrudential Case Study
Prudential Case Study
 
Live Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLive Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedIn
 
Webinar: How to Become Socially Savvy While Remaining Compliant
Webinar: How to Become Socially Savvy While Remaining Compliant Webinar: How to Become Socially Savvy While Remaining Compliant
Webinar: How to Become Socially Savvy While Remaining Compliant
 
Driving Quality Leads with Content - UK
Driving Quality Leads with Content - UKDriving Quality Leads with Content - UK
Driving Quality Leads with Content - UK
 
How Nonprofits Can Use LinkedIn Company Pages
How Nonprofits Can Use LinkedIn Company PagesHow Nonprofits Can Use LinkedIn Company Pages
How Nonprofits Can Use LinkedIn Company Pages
 
The Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead GenerationThe Content: Marketers Guide to Lead Generation
The Content: Marketers Guide to Lead Generation
 
Linkedin Content Marketing
Linkedin Content Marketing Linkedin Content Marketing
Linkedin Content Marketing
 
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead Accelerator
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead AcceleratorLive Webinar: Developing a Killer Content Strategy for LinkedIn Lead Accelerator
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead Accelerator
 
How to Use LinkedIn Company Pages & Groups
How to Use LinkedIn Company Pages & GroupsHow to Use LinkedIn Company Pages & Groups
How to Use LinkedIn Company Pages & Groups
 
Content Hub Strategy - Overview
Content Hub Strategy - OverviewContent Hub Strategy - Overview
Content Hub Strategy - Overview
 
American Express OPEN: Announcing the new OPEN Forum by Scott Roen
American Express OPEN: Announcing the new OPEN Forum by Scott RoenAmerican Express OPEN: Announcing the new OPEN Forum by Scott Roen
American Express OPEN: Announcing the new OPEN Forum by Scott Roen
 
Live Webinar: Your Tactical Plan for Content Marketing on LinkedIn
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLive Webinar: Your Tactical Plan for Content Marketing on LinkedIn
Live Webinar: Your Tactical Plan for Content Marketing on LinkedIn
 
Sponsored Inmail Overview
Sponsored Inmail OverviewSponsored Inmail Overview
Sponsored Inmail Overview
 
Linked in pulse ppt
Linked in pulse pptLinked in pulse ppt
Linked in pulse ppt
 
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn
 
Impact of Emerging Technology on Institutional Investing
Impact of Emerging Technology on Institutional InvestingImpact of Emerging Technology on Institutional Investing
Impact of Emerging Technology on Institutional Investing
 
Live Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
Live Webcast: How to Get More Out of Your LinkedIn Sponsored UpdatesLive Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
Live Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
 
Creating LinkedIn Sponsored Content That Earns Engagement
Creating LinkedIn Sponsored Content That Earns EngagementCreating LinkedIn Sponsored Content That Earns Engagement
Creating LinkedIn Sponsored Content That Earns Engagement
 

En vedette

LinkedIn Recruiter: New Product Enhancements | Webcast
LinkedIn Recruiter: New Product Enhancements | WebcastLinkedIn Recruiter: New Product Enhancements | Webcast
LinkedIn Recruiter: New Product Enhancements | WebcastLinkedIn Talent Solutions
 
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...LinkedIn Italia
 
LinkedIn Content Ecosystem
LinkedIn Content EcosystemLinkedIn Content Ecosystem
LinkedIn Content EcosystemLinkedIn
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedInLinkedIn
 
2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation2014 LinkedIn Company Presentation
2014 LinkedIn Company PresentationLinkedIn
 
LinkedIn powerpoint
LinkedIn powerpointLinkedIn powerpoint
LinkedIn powerpointguest2137df
 
How LinkedIn built a Community of Half a Billion
How LinkedIn built a Community of Half a BillionHow LinkedIn built a Community of Half a Billion
How LinkedIn built a Community of Half a BillionAatif Awan
 

En vedette (7)

LinkedIn Recruiter: New Product Enhancements | Webcast
LinkedIn Recruiter: New Product Enhancements | WebcastLinkedIn Recruiter: New Product Enhancements | Webcast
LinkedIn Recruiter: New Product Enhancements | Webcast
 
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...
 
LinkedIn Content Ecosystem
LinkedIn Content EcosystemLinkedIn Content Ecosystem
LinkedIn Content Ecosystem
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
 
2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation
 
LinkedIn powerpoint
LinkedIn powerpointLinkedIn powerpoint
LinkedIn powerpoint
 
How LinkedIn built a Community of Half a Billion
How LinkedIn built a Community of Half a BillionHow LinkedIn built a Community of Half a Billion
How LinkedIn built a Community of Half a Billion
 

Similaire à LinkedIn API Possibilities

LinkedIn API Possibilities
LinkedIn API PossibilitiesLinkedIn API Possibilities
LinkedIn API PossibilitiesMark Treacy
 
Linked In Corporate Presentation 050312
Linked In Corporate Presentation 050312Linked In Corporate Presentation 050312
Linked In Corporate Presentation 050312Andy Solty
 
LinkedIn Overview Feb 2012
LinkedIn Overview Feb 2012LinkedIn Overview Feb 2012
LinkedIn Overview Feb 2012Dan Green
 
05.Strategy and Planning
05.Strategy and Planning05.Strategy and Planning
05.Strategy and PlanningJulian Matthews
 
05a. Social Media strategyand planning
05a. Social Media strategyand planning05a. Social Media strategyand planning
05a. Social Media strategyand planningJulian Matthews
 
LinkedIn API Possibilities
LinkedIn API PossibilitiesLinkedIn API Possibilities
LinkedIn API PossibilitiesLinkedIn Europe
 
LinkedIn Publisher Offerings - InShare / LinkedIn Today - Jan 2013
LinkedIn Publisher Offerings - InShare / LinkedIn Today - Jan 2013LinkedIn Publisher Offerings - InShare / LinkedIn Today - Jan 2013
LinkedIn Publisher Offerings - InShare / LinkedIn Today - Jan 2013Rohan Verma
 
LinkedIn Publisher Offerings InShare - March 2013
LinkedIn Publisher Offerings InShare - March 2013LinkedIn Publisher Offerings InShare - March 2013
LinkedIn Publisher Offerings InShare - March 2013Rohan Verma
 
Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Site-Seeker, Inc.
 
How to use LinkedIn to Benefit from Social Selling
How to use LinkedIn to Benefit from Social SellingHow to use LinkedIn to Benefit from Social Selling
How to use LinkedIn to Benefit from Social SellingDocuSign, Inc.
 
Enterprise 2.0 – Social Tools used with SharePoint
Enterprise 2.0 – Social Tools used with SharePointEnterprise 2.0 – Social Tools used with SharePoint
Enterprise 2.0 – Social Tools used with SharePointYianni Achele
 
Linkedin API Possibilities Workshop - FinanceConnect:13
Linkedin API Possibilities Workshop - FinanceConnect:13 Linkedin API Possibilities Workshop - FinanceConnect:13
Linkedin API Possibilities Workshop - FinanceConnect:13 LinkedIn
 
Vertical Social Networks
Vertical Social NetworksVertical Social Networks
Vertical Social NetworksRebecca Lieb
 
Enterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePointEnterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePointJacobs Australia
 
IBM Social Media Marketing
IBM Social Media MarketingIBM Social Media Marketing
IBM Social Media MarketingTiffany Winman
 
LinkedIn Publisher Offerings - InShare (April 2013)
LinkedIn Publisher Offerings - InShare (April 2013)LinkedIn Publisher Offerings - InShare (April 2013)
LinkedIn Publisher Offerings - InShare (April 2013)Alexander Variano
 
Social Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionSocial Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionRackspace
 

Similaire à LinkedIn API Possibilities (20)

LinkedIn API Possibilities
LinkedIn API PossibilitiesLinkedIn API Possibilities
LinkedIn API Possibilities
 
LinkedIn API
LinkedIn APILinkedIn API
LinkedIn API
 
Linked In Corporate Presentation 050312
Linked In Corporate Presentation 050312Linked In Corporate Presentation 050312
Linked In Corporate Presentation 050312
 
LinkedIn Overview Feb 2012
LinkedIn Overview Feb 2012LinkedIn Overview Feb 2012
LinkedIn Overview Feb 2012
 
Linked in on linkedin 040913
Linked in on linkedin 040913Linked in on linkedin 040913
Linked in on linkedin 040913
 
Linkedin on Linkedin
Linkedin on LinkedinLinkedin on Linkedin
Linkedin on Linkedin
 
05.Strategy and Planning
05.Strategy and Planning05.Strategy and Planning
05.Strategy and Planning
 
05a. Social Media strategyand planning
05a. Social Media strategyand planning05a. Social Media strategyand planning
05a. Social Media strategyand planning
 
LinkedIn API Possibilities
LinkedIn API PossibilitiesLinkedIn API Possibilities
LinkedIn API Possibilities
 
LinkedIn Publisher Offerings - InShare / LinkedIn Today - Jan 2013
LinkedIn Publisher Offerings - InShare / LinkedIn Today - Jan 2013LinkedIn Publisher Offerings - InShare / LinkedIn Today - Jan 2013
LinkedIn Publisher Offerings - InShare / LinkedIn Today - Jan 2013
 
LinkedIn Publisher Offerings InShare - March 2013
LinkedIn Publisher Offerings InShare - March 2013LinkedIn Publisher Offerings InShare - March 2013
LinkedIn Publisher Offerings InShare - March 2013
 
Social Media Boot Camp 20130315
Social Media Boot Camp 20130315Social Media Boot Camp 20130315
Social Media Boot Camp 20130315
 
How to use LinkedIn to Benefit from Social Selling
How to use LinkedIn to Benefit from Social SellingHow to use LinkedIn to Benefit from Social Selling
How to use LinkedIn to Benefit from Social Selling
 
Enterprise 2.0 – Social Tools used with SharePoint
Enterprise 2.0 – Social Tools used with SharePointEnterprise 2.0 – Social Tools used with SharePoint
Enterprise 2.0 – Social Tools used with SharePoint
 
Linkedin API Possibilities Workshop - FinanceConnect:13
Linkedin API Possibilities Workshop - FinanceConnect:13 Linkedin API Possibilities Workshop - FinanceConnect:13
Linkedin API Possibilities Workshop - FinanceConnect:13
 
Vertical Social Networks
Vertical Social NetworksVertical Social Networks
Vertical Social Networks
 
Enterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePointEnterprise 2.0 – adding a social layer to SharePoint
Enterprise 2.0 – adding a social layer to SharePoint
 
IBM Social Media Marketing
IBM Social Media MarketingIBM Social Media Marketing
IBM Social Media Marketing
 
LinkedIn Publisher Offerings - InShare (April 2013)
LinkedIn Publisher Offerings - InShare (April 2013)LinkedIn Publisher Offerings - InShare (April 2013)
LinkedIn Publisher Offerings - InShare (April 2013)
 
Social Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionSocial Media Sales and Marketing Revolution
Social Media Sales and Marketing Revolution
 

Plus de LinkedIn

Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedInLinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInLinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingLinkedIn
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsLinkedIn
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)LinkedIn
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying CommitteeLinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorLinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator LinkedIn
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInLinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessLinkedIn
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesLinkedIn
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInLinkedIn
 
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdThe Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdLinkedIn
 
Aetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyAetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyLinkedIn
 
Mastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationMastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationLinkedIn
 
Say Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingSay Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingLinkedIn
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
 
The Opportunity Gap in Thought Leadership
The Opportunity Gap in Thought LeadershipThe Opportunity Gap in Thought Leadership
The Opportunity Gap in Thought LeadershipLinkedIn
 

Plus de LinkedIn (20)

Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing Stats
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying Committee
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure Success
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting Capabilities
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedIn
 
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdThe Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
 
Aetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyAetna & LinkedIn Case Study
Aetna & LinkedIn Case Study
 
Mastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationMastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher Education
 
Say Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingSay Hello to Objective-Based Advertising
Say Hello to Objective-Based Advertising
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
 
The Opportunity Gap in Thought Leadership
The Opportunity Gap in Thought LeadershipThe Opportunity Gap in Thought Leadership
The Opportunity Gap in Thought Leadership
 

Dernier

Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 

Dernier (20)

Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 

LinkedIn API Possibilities

  • 2. LinkedIn APIs … what are they? Profile Company Desktop Sites & Apps Groups Newsfeed APIs LinkedIn Data Mobile Sites & Apps 2
  • 3. LinkedIn data … • Name • Company • Job Title Name • Company • Company Size • Industry • Industry • Location • Products & • Experience Services • Education • Followers • Groups Profile Company • Company Joined Updates … … • Group Name • Status • Discussions Updates • Authors • Authors • Likes Groups Newsfeed • Likes • Shares • Shares • Follows • Follows • Comments • Comments … … Complete list at http://developer.linkedin.com/documents/profile-fields 3
  • 4. Combining with other data … Google Maps data Hilton data LinkedIn data 4
  • 5. Personalise and amplify … Profile data Ad, InMail, Status update Allow access to Personalised app LinkedIn profile Refer Share Message to selected Status update to connections Connection list 1st connections 5
  • 6. Things you can do …  Basic Plugins  Content Amplifier  Profile Analyzer  Connection Map  Advisor Finder  Exchange App  Product Promoter  Many more …  Event Promoter 6
  • 9. The IE Master Finder www.ie.edu/business-school ES Objective Increase brand and product awareness via useful tool Solution Provide potential students with personalized degree suggestions User Journey  Sign In with LinkedIn (on IE Homepage)  Answer 3 questions  See personalized suggestions on ideal Masters degree  Share with network and contact IE reps via pre- populated form
  • 11. Find an Advisor www.ameripriseadvisors.com US Objective Tap LinkedIn connections to make advisor referrals Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor User Journey  Sign In with LinkedIn (on Ameriprise Find An Advisor page)  See personalized list of financial advisors in network (and see how user is connected to them)  Easily connect with advisors and share tool with network
  • 13. Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com EMEA & APAC Objectives Promote the Note II in an engaging way to professionals in 7 markets Solution API-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile User Journey  Landing page with 5 key Note II features, vote tally, and comments  Vote/comment on favourite feature, best comments win devices (5 per market)  Share via LinkedIn and other social channels
  • 15. Dell Innovation Live Event www.dellinnovation.com/fr FR Objective Promote live event and generate leads Solution Enable members to easily register for, participate in, and share a live event User Journey  Register for live event via LinkedIn Sign In  Invite connections to event, share event with connections, comment during event  Contact Dell via pre- populated contact form
  • 17. Amazing Data www.lesclesdelavaleur.fr FR Objectives Reach CMOs in an innovative way (via data- driven leisure content) Solution Content hub to publish and promote leisure content specially created around data hooks from IBM User Journey  View specially created data-based leisure content  Sign in with LinkedIn for higher relevance  Easily share content with 1st connections
  • 18. Performance … • KPIs are tracked and reported via real-time online dashboard • KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc. 18
  • 19. Next Steps …  LinkedIn APIs are NOT for commercial use  For commercial use, only 2 options: 1. Get an Exception for your creative agency 2. Engage one of our Certified Partners (CDP)  These options come with legal clearance, higher limits, direct support (and involve a commercial agreement with LinkedIn) 19
  • 20. Learn more …  Visit developer.linkedin.com  Contact us at: marketing.linkedin.com/contact 20