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Rob Humphrey
Enterprise Account Executive
LinkedIn Marketing Solutions
@linkedinrob
#inEDU16
The Student Journey Part II
The Student Journey on LinkedIn Pt. II
HUNT LIBRARY NC STATE UNIVERSITY
LINKEDIN HAS 50 MILLION STUDENTS AND
RECENT GRADS
#inEDU16
WHERE PARENTS AND STUDENTS CAN
COEXIST #inEDU16
DREAM BIG
JEREMY JONES
SNOWBOARDER
FRANK THE TANK
GET PAID
#inEDU16
WHO ARE
STUDENTS?
@LINKEDINROB
39% BETWEEN AGE
OF 18-24
20.5 MILLION STUDENTS
ENROLLED IN USA
3.5 MILLION STUDENTS WORKING ON
DEGREE ONLINE#inEDU16
27
ONLINE24
CAMPUS
AVG AGE UNDERGRAD
33
ONLINE32
CAMPUS
AVG AGE GRAD
STUDENT
AVERAGE AGE OF US
STUDENTS
`
RUSS KETTLE
MUSICIAN + MBA STUDENT
.
MBA in Music Business
program, a partnership
between SNHU and Berklee
Online
#inEDU16
JASON MILLER
LINKEDIN CONTENT ROCKSTAR
Jason would not be in his role
today If he had not taken
certificate courses in marketing at
UC Berkley Extension. He is now
an instructor.
#inEDU16
ALUMNI
STUDENT
HAT ARE STUDENTS DOING ON LINKEDIN
The Student Journey on LinkedIn Pt. II
The Student Journey on LinkedIn Pt. II
Students are subscribing…
#inEDU16 homework: follow 3 channels
/pulse/discover
HOMEWORK
KAYLA CHARISE AJAY
Extra credit: Follow 3 students
#inEDU16
#STUDENTVOICES
#inEDU16
The Student Journey on LinkedIn Pt. II
JASON MILLER
CHARISE ROBERTS UNC CHAPEL HILL 17’
Students are the new influencers
#inEDU16
#inEDU16 homework: publish a post
HOMEWORK
Step 1
CLICK HERE
Step 2
WRITE SOMETHING
Step 3: Add visuals
EYE CANDY
#inEDU16
Extra credit…
VIDEOSUPER WIDE
NEED INSPIRATION? #100GATES
#inEDU16
Write about things you observe or that interest you…
#inEDU16
FOLLOW
SCHOOLS
TOPICSCONTENT
SEARCH
BOOKMARKS
#inEDU16
New Student App
The Student Journey on LinkedIn Pt. II
1 32
#inEDU16
READIN
G
PEOPLE COMPA
NY #inEDU16
The Student Journey on LinkedIn Pt. II
Alumni connections are the best path to a job*
#inEDU16
The Student Journey on LinkedIn Pt. II
#inEDU16 homework: download student app
HOMEWORK
#inEDU16

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The Student Journey on LinkedIn Pt. II

Editor's Notes

  1. Students are the fastest growing audience on LinkedIn And one of the most engaged
  2. But mostly get shit done
  3. Russ Kettle has been a successful musician for years. And he is one of 3.5 M Online students after a degree But like most bands they dissolved over business disagreements Russ wanted to learn in more convenient and dynamic way This led him to enroll SNHU’s MBA in Music Business program. All Online.
  4. I was talking education with Jason Miller earlier this week He made it clear the Digital Marketing certificate course he had taken in the past were the reason he was in his position today. Jason Miller is is an author, rock n roll photographer PAUSE He is also LinkedIn’s #1 expert on social media and content marketing After working in the music and entertainment world, Jason went back to school taking on certificate courses at the UC Berkeley Extension. He now teaches the very course that transformed his career
  5. Anyone subscribing to a Apple Music? Spotify? Anyone have a Netflix account? So does my family. All five of us share it. My daughter was on top of the family data usage graph this month. And every other month this year. A record 10GBs of data. She is a subscriber. Like her brothers. Like me, and like you.
  6. On LinkedIn, students are subscribing To channels Like Technology or Careers Or my favorite, Student Voices which has amazing content from the exact audience, an audience soon to be in market for the various edu programs y’all represent. Students are also subscribing to people, companies, and schools All of this informs and conditions there personalized news feed.
  7. Here is homework assignment #1 Follow 3 channels
  8. For extra credit Follow three students
  9. Charise represents the traditional undergraduate student on LinkedIn Highly motivated Working hard, dreaming big and getting shit sone A likely candidate for future education Along the journey you need to get on her short list
  10. Here it is. Your homework. Your all in marketing. Your all on LinkedIn. So you are a publisher. We're updating our tagging and distribution system to improve relevancy of posts on LinkedIn. You can now add hashtags to your article before you publish a post. Including hashtags helps surface your post to members who would be interested in your content.  SHOWCASE WHAT YOU KNOW SHARE YOUR INSIGHTS
  11. Christa from Pearson and anyone who takes hi res images will be excited to know Cover images are now full-width and ideal for high-resolution images This means a more impactful visual introduction to your article. We're bringing you more multimedia options in more places. Now you can add multimedia elements anywhere in your article, such as images, videos, podcasts, slides, tweets, and others 
  12. Mobile grew 3x faster than overall member activity in the first half of the year Mobile now represents 57% of all traffic to LinkedIn No group if more focused on mobile than students and recent
  13. LinkedIn’s mobile transformation is fully underway In fact, Mobile usage of LinkedIn has grown 3x faster than overall member activity It now represents 57% of all traffic to LinkedIn. CONTENT SEARCH Previously, it was rather difficult to look for articles or updates that members posted on specific topics — such as livestreaming, business, cloud computing, or virtual reality — it sometimes required going to an individual’s profile to view the content. We have updated our search tool across iOS and Android apps to now include content-based results Members can search by keywords, such as “driverless cars” or “careers in art” or “executive education” Included in the results page will not only be things like “jobs requiring the skills of augmented reality” or “people with the skills,” but also posts written specifically about the topic. At LinkedIn our product teams are on a mission to transform LinkedIn search Making it more useful, fast and fun so you will be more effective in your career. Another win for members is the ability to search based on hashtag So if you post a status update today from your device use the hashtag #InEdu16
  14. The app serves up work-related content and videos, for example, articles about interviewing or negotiating a salary. It also features a small number of career-related sponsored posts by JP Morgan in an “Extra Credit” tab
  15. READING CARD: Hand-picked Articles Custom content and stories chosen by other students to empower and prepare you. ALUMNI CONNECT CARD:  A rotating cast of recent alumni with majors similar to yours. View their path and reach out for advice! CMPANY CARDS: Ongoing suggestions for companies to watch that regularly hire students with your major and from your school.
  16. READING CARD: Hand-picked Articles Custom content and stories chosen by other students to empower and prepare you. ALUMNI CONNECT CARD:  A rotating cast of recent alumni with majors similar to yours. View their path and reach out for advice! COMPANY CARDS: Ongoing suggestions for companies to watch that regularly hire students with your major and from your school. The app serves up work-related content and videos, for example, articles about interviewing or negotiating a salary. It also features a small number of career-related sponsored posts by JP Morgan in an “Extra Credit” tab, which prompts students to fill out a more detailed profile.