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Openness to buying an SD car
when they become available drops
off sharply among members over
27%
18-24
YEARS
36%
25-34
YEARS
25%
35-44
YEARS
22%
45-54
YEARS
16%
55-64
YEARS
10%
65+
YEARS
ARE MOST OPEN TO SD CARS
More than 4 in 10
members from
India and UAE are
open to buying an
SD car
UK sits at the
bottom, just
below USA and
Australia
37% 30% 30% 28% 26% 23% 22% 16% 16%
Half of all members that are open to
buying an SD car are also in market for
a VR headset in the next 12 months
GLOBAL
AVERAGE
These respondents are also slightly less
concerned with the rise of Artificial Intelligence
Global
Ave.32%28% VS
SELF-DRIVING
CAR
WILL YOU PURCHASE A
WHEN THEY BECOME
AVAILABLE?
28%
DON’T
KNOW
48%
NO
24%
YES
34+
DEVELOPING MARKETS
47%
44%
13%
ONE MORE THING...
2x
50%

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Where’s the land of opportunity for self-driving cars?

  • 1. Openness to buying an SD car when they become available drops off sharply among members over 27% 18-24 YEARS 36% 25-34 YEARS 25% 35-44 YEARS 22% 45-54 YEARS 16% 55-64 YEARS 10% 65+ YEARS ARE MOST OPEN TO SD CARS More than 4 in 10 members from India and UAE are open to buying an SD car UK sits at the bottom, just below USA and Australia 37% 30% 30% 28% 26% 23% 22% 16% 16% Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months GLOBAL AVERAGE These respondents are also slightly less concerned with the rise of Artificial Intelligence Global Ave.32%28% VS SELF-DRIVING CAR WILL YOU PURCHASE A WHEN THEY BECOME AVAILABLE? 28% DON’T KNOW 48% NO 24% YES 34+ DEVELOPING MARKETS 47% 44% 13% ONE MORE THING... 2x 50%